Growth Marketing Manager, BBC iPlayer

BBC; United Kingdom; Hybrid; GBP 44,000 - 68,000; Full time

Job summary

An established industry player is seeking a Growth Marketing Manager to enhance BBC iPlayer's audience engagement. This role offers the chance to lead innovative marketing strategies that drive consumption across diverse digital channels. You'll collaborate with creative teams, utilize data-driven insights, and implement audience segmentation to optimize user journeys. With a focus on performance marketing, you'll have the opportunity to make a significant impact on the platform's growth trajectory. Join a dynamic team that values creativity and collaboration in a hybrid working environment, ensuring a balanced work-life experience.

Benefits

25 days annual leave

Flexible working hours

Defined pension scheme

Discounted health care

Gym membership

Qualifications

• Proven success in performance or retention marketing.
• Experience with audience segmentation using CRM/CDP tools.

Responsibilities

• Create and oversee lower funnel marketing strategies for growth.
• Measure performance using data to optimize campaigns.

Skills

Performance Marketing

Retention Marketing

Audience Segmentation

Digital Measurement Tools

Interpersonal Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Analytics

CRM Tools

CDP Tools

Job description

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Package Description

Job Reference: 22592

Band: D

Salary: £44,500 - £68,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

Contract type: 1 x Fixed Term Contract until 27/03/2026

Location: Office Base is London. This is a hybrid role and the successful candidate will balance office working with home working

We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.

Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.

Benefits - We offer a negotiable salary package, a flexible 35-hour working week for work-life balance and 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care and gym. You can find out more about working at the BBC by selecting this link to our candidate pack.

If you need to discuss adjustments or access requirements for the interview process please contact the [e-mail]. For any general queries, please contact: [e-mail].

Job Introduction

The Growth Marketing role will create strategic initiatives designed to increase BBC iPlayer (and BBC Sounds) consumption across a range of audience cohorts, working closely with Editorial and Product teams towards a set of shared goals.

You will brief internal media and creative teams to execute your strategic plans across owned and third party digital media channels. You will optimise the plan in line with performance data and identify new opportunities to drive growth.

BBC iPlayer has recorded remarkable year on year growth, outstripping all its competitors across all audiences – powered by creativity and storytelling from across the UK.

The unique range available to audiences on BBC iPlayer provides a wide range of content and experiences they can’t find anywhere else.

BBC iPlayer is looking to attract an experienced marketing professional to help drive further growth of the platform throughout 25/6.

Main Responsibilities

Create a lower funnel marketing strategy and plan to drive BBC iPlayer growth through the lower funnel

Oversee the creation of a lower funnel multi-channel media strategy and plan that will deliver on the BBC iPlayer marketing strategy

Develop customer lifecycle, customer lifetime value, and next best action frameworks to optimise weekly consumption of BBC iPlayer

Identify key user journeys and gaps in these journeys to exploit new growth opportunities that drive BBC iPlayer consumption

Formulate and execute the audience segmentation strategy for digital media channels, utilising CRM (Customer Relationship Management) tools

Oversee an experimentation roadmap, conducting A/B and multi-variant tests, and validating hypotheses

Oversee the creation, approval, compliance and supply of assets that will deliver on the marketing strategy

Measure performance using attribution methods to maximise KPIs and use data to continuously improve efficiency

Respond to changes in audience behaviour, technology, and wider strategy to optimise campaigns

Forecast marketing performance and produce insightful reports for stakeholders

Establish influential relationships with peers in Marketing, Media, Creative, Editorial, and Product teams, and act as an arbitration path when required

Work collaboratively with upper and mid funnel marketing and media teams to contribute effectively to a cohesive platform marketing strategy, aligned to brand and growth goals

Are you the right candidate

Demonstrate achievement at a senior level in the performance or retention marketing space and familiarity with a wide range of media channels

Demonstrate extensive knowledge and experience of creating product retention strategies

Experience in targeting audience segmentations using CRM/CDP (Customer Data Platform) tools and activating these segments in various digital channels

Experience in managing people, setting clear objectives, providing regular feedback, and fostering creativity in an inclusive culture

Proficiency in digital measurement tools (e.g., Google Analytics, Piano, Adobe) and experience in using insights to inform and test hypotheses

Demonstrate exceptional interpersonal, negotiation, and influencing skills, with experience collaborating across organisational boundaries

Able to articulate a clear vision and strategy, generating innovative ideas and approaches, and staying ahead of industry developments

Experience of planning and managing budgets to deliver on business growth objectives and strategy

Able to comply with BBC’s rules, procedures, guidelines, and policies, managing and mitigating risks and issues

About The BBC

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours here .

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click here .

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Broadcast Media Production and Distribution

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