Growth Marketing Manager (app)

ZOE; United Kingdom; Remote; GBP 40,000 - 60,000; Full time

Job summary

A health and nutrition company is seeking an ambitious performance marketer to drive app growth and enhance user engagement. The role demands analytical skills and a creative mindset, with responsibilities including campaign design, metrics oversight, and rapid experimentation. Join a remote-first team that values collaboration and flexibility while making meaningful impacts on health.

Benefits

Stock options

Competitive compensation

Health and wellness benefits

Qualifications

• 2–4+ years of experience in app growth or performance marketing, ideally with a mobile-first focus.
• Proven track record of scaling ROI-driven campaigns.
• Comfortable working with data sets and fast operator.

Responsibilities

• Designing, launching, and optimizing landing pages and app campaigns.
• Owning performance metrics: CAC, LTV, CPI.
• Running rapid experiments across channels.

Skills

Analytical skills

Creative thinking

Fast operation

Tools

AppsFlyer

Adjust

Branch

Job description

We Are Redefining How People Approach Their Health
ZOE is the science and nutrition company leading a movement to transform the health of millions.

We exist because the food we eat is making us sick. Most of what we are taught about food is wrong.
ZOE runs the world’s largest nutrition science study to find scientifically proven solutions.

Our randomised controlled trial of ZOE proves that if you eat the right food for your body, you can feel healthier in weeks and be on track for more healthy years.
ZOE can change the way you eat, feel, and live. We host world-leading scientists on our podcast and bring proven science to your plate with Daily30+, our 30+ plant supplement.

Over 100,000 people rely on ZOE Membership, our personalised nutrition program, to make smarter food choices. ZOE Membership turns complex science into clear step-by-step actions, helping you improve your health with every meal.

ZOE means life — and you can change your life with food.
Visit our career page and become a ZOEntist

About The Role

We’re looking for an ambitious and data-driven performance marketer to help scale our app grow. This role is ideal for someone who thrives experimenting, learning quickly, and iterating on bold ideas to drive measurable results.

You’ll be hands-on with campaigns, creatives, data, and attribution tools, running fast cycles of testing and learning to unlock growth. This is a demanding role, with plenty of autonomy, collaborative problem-solving, and the chance to make a meaningful impact on our app and our users.

What You’ll Be Doing

• Designing, launching, and optimising web-based landing pages and app install and engagement campaigns across Meta, SDK networks, AppLovin, and other channels.
• Owning performance metrics: CAC, LTV, CPI, ROAS, retention, and event tracking.
• Running rapid experimentation across channels, creatives, and messaging - scaling what works, cutting what doesn’t.
• Partnering with creative teams to develop performance-driven ads that simplify complex messages into scroll-stopping executions.
• Diving deep into attribution and analytics platforms (MMPs, SDKs, event tracking) to understand campaign performance.
• Managing budgets with precision, making confident, data-backed decisions.
• Staying ahead of channel updates, tools, and growth hacks in the performance ecosystem.

What You’ll Bring To The Table

• 2–4+ years of experience in app growth or performance marketing, ideally with a mobile-first focus.
• A proven track record of scaling ROI-driven campaigns at meaningful budget levels.
• Highly analytical skills: comfortable working with data sets, event funnels, LTV models, CAC efficiency, and budget allocation.
• Fast operator: moves quickly from hypothesis → test → result → scale.
• Creative thinker: understands the mechanics of performance creatives and how to optimise messaging for conversion.
• Breadth across platforms (Meta + SDK networks + attribution tools like AppsFlyer/Adjust/Branch).
• Hands-on and autonomous: comfortable owning both strategy and execution.
• Resilient and resourceful: you’ve solved technical issues with attribution, integrations, or reporting before.

Bonus Points

• Experience building mobile web acquisition funnels that convert into app subscriptions.
• Experience managing spend at $100k+/month level.
• Exposure to subscription/LTV-driven app growth.
• Knowledge of ASO and organic/paid interplay.

Remote Philosophy

ZOE is a remote-first company, meaning remote work isn’t just an option — it’s how we work best. We are intentional about building a distributed, high-performing team where collaboration, trust, and flexibility thrive.

Compensation Philosophy

We are committed to offering competitive and equitable compensation that reflects the value of each role and aligns with regional labor market standards. Our approach to compensation goes beyond just base salary — we offer a comprehensive package that includes base pay and stock options, ensuring that every team member is rewarded for their contributions to the company’s growth and success.

Benefits & Perks

We understand the significant role our benefits play in motivating, inspiring and safeguarding our employees' well-being. Our benefits strategy is thoughtfully designed to echo our mission and values, recognising the diverse needs arising from different life stages of our ZOEntists.

Equal Opportunities

We are committed to fostering a diverse and inclusive team where every individual can bring their authentic self to work. We believe that this is key to our success and are dedicated to positively impacting the tech industry. As part of our commitment to equal opportunities, we encourage candidates from underrepresented backgrounds to apply.