Growth Marketing Manager

Unique IQ Ltd; Sambourne, Redditch; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An innovative software company is seeking a Growth Marketing Manager to drive lead generation and optimize marketing funnels. This role offers the opportunity to create impactful content, improve conversion rates, and enhance website performance. Join a supportive team that values autonomy and growth, with a flexible hybrid working environment. If you are passionate about turning strategy into execution and making a real impact in the SaaS space, this is the perfect opportunity for you!

Benefits

Flexible Hybrid Working

25 Days Holiday + Bank Holidays

Employee Wellbeing and Rewards Platform

Company Pension

Ongoing Learning and Development Opportunities

Qualifications

• Proven experience generating B2B leads through digital campaigns.
• Strong knowledge of HubSpot or similar marketing tools.

Responsibilities

• Planning and executing lead generation campaigns across various channels.
• Tracking and reporting on lead performance and campaign ROI.

Skills

B2B Lead Generation

Google Ads

LinkedIn Ads

Email Marketing

Content Creation

SEO

Data Analysis

UX Optimization

Tools

HubSpot

CRM/Marketing Automation Tools

Job description

We’re Unique IQ — a fast-growing software company helping care providers thrive with powerful, people-focused tech. We’re on a mission to become the UK’s leading home care software brand — and we need a Growth Marketing Manager who knows how to generate high-quality leads and optimise every touchpoint along the way.

This role is perfect for someone who’s passionate about driving pipeline, creating smart content, and improving conversion across paid, organic, and website channels.

Job Description

What you’ll be doing

Planning and executing lead generation campaigns (Google Ads, LinkedIn Ads, email marketing)

Working with our PPC/SEO agencies to drive performance and reduce CPA

Owning and improving our marketing funnel from first click to MQL

Leading website optimisation efforts — from landing page content to UX tweaks and A/B testing

Creating and scheduling content across key channels, especially LinkedIn

Tracking and reporting on lead performance, bounce rates, conversion rates, and campaign ROI

Supporting exhibitions, conferences and in-person marketing activities

Ensuring a consistent, polished tone of voice across all marketing output

What success looks like

A steady increase in high-quality inbound leads and MQLs

Lower CPA and improved conversion rates at each funnel stage

A more engaging and effective website and content journey

A visible presence at key events that supports brand and pipeline growth

Qualifications

Proven experience generating B2B leads through digital campaigns

Strong knowledge of HubSpot (or similar CRM/marketing automation tools)

Confident using data to guide decisions — whether it’s CTRs, bounce rates, or CPL

Comfortable building and managing content that converts (emails, landing pages, social posts)

Experience improving website performance with basic SEO, UX, and CRO knowledge

Sharp attention to detail — spelling, formatting, tone, all matter here

Bonus: experience in SaaS or the care/health sector

Additional Information

Why You’ll Love Working Here:

Autonomy and trust – we give you space to thrive and make your mark

Supportive culture – friendly, down-to-earth people who’ve got your back

Hybrid flexibility – balance your work and life in a way that works for you

Room to grow – shape your role and grow as we do

What we offer:

A supportive, values-led culture where your work matters

Real ownership, autonomy, and the space to grow into a leadership role

Flexible hybrid working

25 days holiday + bank holidays

Employee wellbeing and rewards platform

Company pension

Ongoing learning, development, and progression opportunities

The chance to make an impact in a growing SaaS business supporting the care sector

We’re an ambitious team where your ideas will have impact and your results will get noticed. If you love turning strategy into execution, and you’ve got the numbers to prove it — let’s talk.