Growth Marketing Manager

incident.io; London; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading company in incident management, incident.io is seeking a Growth Marketing Manager to enhance its inbound acquisition efforts. As the first hire in this role, you'll leverage data and run campaigns to drive growth, working closely with sales, product, and design teams. The ideal candidate will have experience in B2B SaaS marketing, strong analytical skills, and a passion for experimentation. Join a fast-paced team dedicated to measurable revenue impact.

Benefits

Market leading private medical insurance

Generous parental leave

Remote working and personal development budget

Enhanced pension/401k

Qualifications

• Hands-on experience in growth marketing or demand-generation roles, ideally within B2B SaaS.
• A proven track record of running experiments that improve conversion rates.
• Proficient with web analytics and MarTech platforms.

Responsibilities

• Lead projects to increase conversion rates from first touchpoint to trial sign-ups.
• Develop and run growth experiments like A/B tests and personalization.
• Leverage analytics to measure performance and recommend improvements.

Skills

Growth Marketing

Data Analysis

A/B Testing

Conversion Rate Optimization

CRM Tools

Tools

HubSpot

Salesforce

Google Analytics

Clay

Job description

Join to apply for the Growth Marketing Manager role at incident.io

Join to apply for the Growth Marketing Manager role at incident.io

This range is provided by incident.io. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

About Incident.io

incident.io is the leading all-in-one platform for incident management. From small bugs to major outages, incident.io helps teams respond fast, reduce downtime, and improve every time something goes wrong.

Since launching in 2021, we’ve helped 800 companies—including Netflix, Airbnb and Block—resolve over 250,000 incidents. Every month, more than 30,000 responders across Engineering, Product and Support use incident.io to fix things faster.

We’re a small team that cares deeply about pragmatism, quality, magic, and pace. We've raised $100M from Index Ventures, Insight Partners and Point Nine, alongside many angel investors who are founders and executives of world-class companies.

The Team

Our Marketing team is the connective tissue between our product, our customers, and the market. As strategic storytellers with a deep understanding of incident.io, we partner closely with sales, engineering, product, and leadership to drive growth and bring our message to life across every channel.

We thrive in a fast-paced environment where creativity meets precision. From running campaigns and building top-of-funnel programs to crafting clear technical content and shaping our brand, we’re focused on reaching the right audience with the right story. Whether it's launching new features, enabling the sales team, or creating standout content for engineers, we play a key role in driving revenue and building deep engagement with our audience.

As our first Growth Marketing hire, you’ll own the top of the funnel from the first click to the trial or demo request, translating insights into the predictable pipeline. You’ll mine data for opportunities, launch disciplined experiments across various marketing channel, and double-down on what works. Success is measured in one currency: more high-quality demos and trials, delivered efficiently and backed by clear numbers.

You’re data-savvy, curious, and decisive. You’ll team up with Product, Design, and Sales to frame clear hypotheses, ship experiments fast, and turn every win into a repeatable growth playbook. If you’re fluent in modern GTM team, bias toward quick execution, and care deeply about measurable revenue impact, you’ll fit right in.

What You'll Be Doing

• Lead projects to increase top-of-funnel conversion rates from the first touchpoint through trial sign-ups and demo bookings.
• Develop and run growth experiments such as A/B tests, personalization, and new-channel trials to uncover the levers that drive customer acquisition.
• Leverage analytics from tools like HubSpot, Salesforce, and Google Analytics platforms to measure performance, pinpoint funnel drop-offs, and recommend actionable improvements.
• Partner closely with Sales, Product, and Design to define growth strategies and refine the end-to-end user experience.
• Oversee top-of-funnel campaigns across organic channels like search + LLMs, continually refining tactics based on performance data.
  
  

What You Need To Be Successful

• Hands-on experience in growth marketing or demand-generation roles, ideally within B2B SaaS.
• Proficient with web analytics and MarTech platforms such as HubSpot, Salesforce, Clay, and Google Analytics (or similar).
• Love the promise of AI and are an early adopter of the latest LLMs and agents.
• A proven track record of running experiments that improve conversion rates.
• Take ownership, manage projects independently, and deliver measurable results in fast-paced environments.
  
  

What We Offer

We’re building a place where great people can do their best work—and that means looking after you and your family with benefits that support health and personal growth.

• Market leading private medical insurance
• Generous parental leave
• First Friday of the month off
• Generous annual leave/PTO allowance
• Competitive salary and equity
• Remote working and personal development budget
• Enhanced pension/401k
  
  

Compensation Range: £70K - £100K

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

Referrals increase your chances of interviewing at incident.io by 2x

Get notified about new Growth Marketing Manager jobs in London, England, United Kingdom.

London, England, United Kingdom 1 week ago

London, England, United Kingdom 3 weeks ago

London, England, United Kingdom 4 days ago

Urban Outfitters Brand Marketing Director

London, England, United Kingdom 2 weeks ago

Growth Marketing Manager | Gamification + Education AI startup

London, England, United Kingdom 2 days ago

Consumer Marketing Director, Skincare & Wellness

London, England, United Kingdom 3 weeks ago

London, England, United Kingdom 1 week ago

Hammersmith, England, United Kingdom 1 month ago

Interim Head of Marketing / Marketing Director

London, England, United Kingdom 21 hours ago

Greater London, England, United Kingdom 2 months ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 4 hours ago

Greater London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 week ago

Growth Marketing Manager | Gamification Education AI startup

London, England, United Kingdom 1 day ago

London, England, United Kingdom 1 month ago

London, England, United Kingdom 1 month ago

London, England, United Kingdom 19 hours ago

London, England, United Kingdom 3 weeks ago

Global Marketing Director - Multi-Billion Dollar B2B Enterprise Software Company

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.