Growth Marketing Manager

Treatwell; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading company in beauty bookings is seeking a Growth Marketing Manager in London. This role involves driving growth through innovative marketing strategies, managing campaigns across various platforms, and mentoring junior staff. The ideal candidate will have a strong analytical background and experience in performance marketing, particularly with Google Ads and social media. Perks include monthly vouchers, mental health support, and a growth fund for team development.

Benefits

Monthly £40 Treatwell vouchers

Mental health support through Plumm

Cycle to work scheme and high street discounts

Growth funds for team development

Beneficial pension scheme and enhanced parental leave policy

Dynamic organization with Thursday drinks

Qualifications

• At least 5 years’ experience in performance marketing with strong technical and analytical skills.
• Proficiency in Google Ads and data analytics platforms.
• Exceptional project management skills, managing campaigns across international markets.

Responsibilities

• Execute and optimize campaigns across Google Ads and social media platforms.
• Identify growth opportunities for B2C and B2B markets.
• Utilize analytics tools for comprehensive performance tracking.

Skills

Analytical Skills

Project Management

Data Tracking

Growth Mindset

Communication

Tools

Google Analytics

Looker

Google Ads

Job description

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Treatwell, Europe’s leading online marketplace for beauty bookings, is seeking a highly skilled Growth Marketing Manager to spearhead our marketing initiatives. This high-impact role demands hands-on expertise in executing and optimising cutting-edge paid search and paid social media campaigns.

The ideal candidate will possess a deep understanding of data analytics, value modelling, and AI-driven strategies. This role provides the opportunity to drive significant growth through innovative marketing approaches while having ownership over a specific growth area and working agilely on high-impact projects.

You’ll be responsible for:

• Advanced Campaign Management: Executing and optimising campaigns across Google Ads and social media platforms (Meta, YouTube, TikTok), using your technical expertise and analytical insights.
• Drive Growth: Identifying and seizing growth opportunities for both B2C and B2B markets. Leading high-impact projects like B2B acquisition automation using AI, and working agilely on the actions that have the highest potential for growth.
• Data Analytics and Insights: Utilising tools like Google Analytics, Looker, and GA4 for comprehensive performance tracking and data modelling.
• Technical Expertise: Leveraging AI and machine learning to enhance strategies.
• Creative Collaboration: Working with creative teams to optimising campaign creatives using technical tools for content experimentation and automation.
• Operational and Analytical Excellence: Managing campaign operations from start to finish, focusing on efficiency and effectiveness.
• Innovative Strategy Implementation: Stay ahead of digital marketing trends, incorporating best practices and competitive insights into Treatwell's approach.
• Mentorship of Colleagues: Mentoring a Growth Marketing Executive, providing direction, development and knowledge-sharing. You may have management responsibilities in the future.

About you:

• At least 5 years’ proven experience in performance marketing with strong technical, analytical, and data tracking skills.
• Advanced proficiency in Google Ads and (preferably) experience with paid social media platforms.
• Strong analytical capabilities with experience in data analytics platforms like Google Analytics and Looker.
• Exceptional project management skills, managing multiple campaigns across international markets.
• Excellent communication skills, collaborating effectively with creative teams and martech specialists.
• A growth mindset with a passion for execution, results, and continuous learning.

If this excites you, we might just have the role for you.

We’ll treat you with:

• Monthly £40 Treatwell vouchers so you can treat yourself too
• Mental health support through our partnership with Plumm
• Benefits platform offering cycle to work scheme, high street discounts and other perks
• Growth funds for you to develop and grow with your team
• A beneficial pension scheme and enhanced parental pay & leave policy
• A dynamic organisation with Thursday drinks in the office