Growth Marketing Manager

LIS: The London Interdisciplinary School

Greater London

On-site

GBP 45,000 - 55,000

Full time

14 days+

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Benefits offered by this job

Company-sponsored monthly fitness contribution

Annual personal development contribution

30 days holiday

Job summary

A progressive educational institution in Greater London seeks a Growth Marketing Manager to lead their marketing function. This mid-senior level position will focus on driving engagement and enrollment across all programs via innovative growth strategies. The successful candidate will have analytical expertise, experience in campaign performance, and a passion for disrupting traditional education. The role offers a competitive salary of £45-55k, a fitness contribution, and 30 days holiday.

Qualifications

Confident in analyzing campaign performance and proposing optimizations.
Ability to create effective cross-team processes.
Experience in education or performance-led acquisition is advantageous.

Responsibilities

Lead growth marketing function focusing on acquisition and engagement.
Optimize lifecycle journeys for key programs.
Create unified reporting dashboard for performance insights.

Skills

Analytical capability

Experience in campaign performance analysis

Collaboration with agencies

Understanding of CRM tools

Passion for education disruption

Tools

Google Analytics 4 (GA4)

HubSpot

Job description

Growth Marketing Manager

Location: Greater London, England, United Kingdom

Base pay range (provided by LIS: The London Interdisciplinary School) Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

About The London Interdisciplinary School

The challenges facing the world today are not theoretical. They are urgent, messy, and interconnected. Yet most universities still train students in narrow silos, disconnected from the real world. LIS is doing things differently. We are the first university in over 50 years to be granted full degree‑awarding powers from inception. Our mission is to prepare the next generation with interdisciplinary tools, methods, and mindsets to tackle complex problems and thrive personally and professionally.

We’ve moved from experimentation to disciplined scaling. Our founding undergraduate cohort graduated in 2024 at the Royal Institution, with 87% already in skilled work or further study. Our Master’s is growing fast, our first MBA is underway, and we’re delivering leadership programmes to organisations such as the UK Health Security Agency and TSB Bank.

All this is powered by a talented team of 40+ combining experience from Oxford, Cambridge, Harvard, MIT, RSA, British Airways, McKinsey, LEGO, and more.

LIS is building a niche, prestigious brand with global relevance. This is a rare chance to help shape a world‑class institution from the ground up, challenging the most well‑established players in higher education. Come join us!

Role Overview

Own the end‑to‑end growth funnel.

Lead LIS’s growth marketing function, responsible for acquisition and engagement. Align closely with recruitment and admissions to support learner enrollment across all programmes.
Build, optimise and scale always‑on and campaign‑based performance marketing across paid, organic and partnership channels.
Manage a team of performance marketing consultants.

Lifecycle & CRM Marketing

Work alongside Recruitment & Admissions to optimise lifecycle journeys for all key programmes—from first touchpoint through application, interview, conversion and pre‑start engagement.
Optimise CRM and automation tools to improve lead nurturing, build scoring models and increase conversion.

Reporting & Insight

Create a unified reporting dashboard connecting web traffic, CTAs, CRM performance, applications, enrolments, and student outcomes.
Become an expert in channel performance, attribution, and ROAS; identify lead leaks and improve cost‑per‑acquisition across programmes.
Own KPIs for SEO, SEM, and paid channels (Google, Meta, TikTok/LinkedIn).

Campaign Planning

Lead on building and optimising landing pages for programmes and campaigns, ensuring strong UX, mobile performance and clear messaging.
Write high‑performing ad copy, landing page copy, email nurture sequences and content that drive leads and conversions.
Ensure consistent messaging and timely delivery across the funnel so prospective students receive the right message at the right time.

Process & Operational Excellence

Establish strong workflows across marketing, design and admissions to ensure campaigns launch on time and creative support is timely, with structured CRM follow‑up and iterative optimisation based on performance.
Drive accountability and performance with external agencies where used.

Requirements

Confident analysing campaign performance directly in platforms, diagnosing issues and proposing optimisations.
Strong analytical capability—comfortable with GA4, attribution models and funnel reporting.
Experience collaborating with or managing agencies, holding them to KPIs and clear performance standards.
Ability to create effective cross‑team processes and work streams spanning marketing, design, admissions and product.
Understanding of CRM and marketing automation tools (e.g., HubSpot) is desirable but not essential.
Experience in education, programme recruitment, or a performance‑led acquisition role is advantageous but not required.
A test‑and‑learn mindset with the ability to balance strategic thinking with hands‑on execution.
A passion for disrupting higher education and growing a new type of university that rivals legacy institutions.
Report to the Head of Marketing and work closely with the Marketing, Recruitment & Admissions Team.

Benefits