Growth Marketing Manager

iRock School of Music; Farnborough; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading music education school is seeking a Growth Marketing Manager to drive lead generation and multi-channel campaigns. The role involves collaborating with various teams, optimizing processes, and contributing to the B2C engagement strategy while fostering a data-driven approach.

Benefits

25 days annual leave

Company-wide bonus scheme

Health and wellbeing package

Opportunities for professional growth

Regular team events

Employee referral bonus scheme

Qualifications

• 4-6 years of experience in B2B or B2B2C lead generation.
• Proven ability to build and optimise campaigns.
• Deep understanding of CRM systems and marketing automation.

Responsibilities

• Plan and deliver campaigns to attract high-quality B2B leads.
• Design and manage automated customer journeys.
• Track and report on funnel performance and lead scoring.

Skills

Lead Generation

CRM Systems

Marketing Automation

SEO Principles

Analytical Thinking

Communication

Organization

Tools

Microsoft 365

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Growth Marketing Manager

Salary: Competitive
Location: Farnborough, Hampshire
Hours: Monday to Friday, 35 hours per week
Holiday: 25 days per annum + bank holidays

Winner of Educational Resource Award - Primary - Education Business Awards 2024

About iRock

Founded in 2016 by father and son team John and Josh Franklin, iRock School of Music is built on a belief in the power of music to unleash creativity, potential, and passion in every child. What started in a garden shed is now teaching thousands of children in hundreds of schools across the UK, making a real impact on students' confidence and teamwork skills through rock and pop band lessons.

At iRock, we don't just teach music-we inspire and change lives. Our workplace culture reflects these values: fun, honest, supportive, and inspiring. You'll be joining a company that encourages innovation, values diverse learning styles, and understands the importance of creative expression.

The Opportunity:

We're looking for a data-driven marketer who's not just great with numbers but also full of creative ideas. If you get excited about driving growth through smart strategy, audience insights, and compelling campaigns, we'd love to hear from you.

As our Growth Marketing Manager, you'll take the lead on generating high-quality leads, shaping multi-channel campaigns, and helping our sales team connect with the right people at the right time. You'll also help us grow awareness and engagement on the B2C side by supporting our exciting partnerships.

Working closely with our Head of Marketing, Digital Marketing Coordinator, and Content Creator as well as collaborating across departments you'll focus on creating a strong pipeline, improving campaign performance, and automating processes that make the journey smoother for everyone.

We're also planning to welcome an Engagement Marketing Manager to the team in the near future, who will focus on building loyalty and long-term relationships. Until then, you'll have the chance to shape the full customer journey, from first click to long-term connection.

If you've got experience with lead generation, customer journeys, and making data work harder, this could be your perfect next step.

Key Responsibilities:

Lead Generation

• Plan and deliver campaigns to attract high-quality, high-intent B2B leads
• Design and manage automated journeys using email, CRM, and remarketing
• Lead and optimise paid advertising campaigns across platforms such as LinkedIn, Google, Meta, and relevant partner channels
• Create, test, and automate email campaigns that intrigue prospects and drive engagement with the sales team
• Collaborate with sales to align messaging, develop collateral, and optimise lead handoff processes for both B2B and B2C audiences
• Contribute to SEO strategy and landing page optimisation to move prospects through the funnel

Forward Planning

• Support the development of the customer journey across all touchpoints and audiences
• Assist with digital strategy evolution and messaging coordination throughout the lifecycle - from onboarding to offboarding

Measurement and Optimisation

• Track and report on funnel performance, lead scoring, and marketing attribution
• Conduct ongoing audience research to better understand and respond to target audience needs

What We're Looking For

• 4-6 years of experience in B2B or B2B2C lead generation or growth marketing
• Proven ability to build and optimise campaigns that deliver a strong, qualified pipeline
• Deep understanding of CRM systems, marketing automation, funnel analytics, and attribution models
• Analytical thinker with a strong grasp of how to interpret funnel data and drive action at conversion points
• Strong communicator with experience aligning stakeholders around marketing and growth strategies
• Knowledge of SEO principles and how to use them to support lead generation
• Highly organised, with the ability to manage multiple priorities and projects
• Skilled in Microsoft 365, CRM tools, and email marketing platforms
• Experience in the education sector is a bonus

What We Offer

• A full-time, permanent role in a supportive and friendly office environment
• 25 days annual leave, plus recognised bank holidays
• Company-wide bonus scheme
• Health and wellbeing package
• Opportunities for professional growth and development
• Regular team events, including an annual company conference
• Employee referral bonus scheme

If you're ready to take the lead in a rewarding, fast-growing company where music changes lives every day, we'd love to hear from you.

Recruitment Statement

This role requires the applicant to be a UK national or be resident in the UK with a right to work visa already in place. iRock embraces diversity and equal opportunity. This advert is not intended to discriminate on the grounds of a person's gender, marital status, race, religion, age, disability, or sexual orientation. We are committed to fair treatment; therefore, every candidate will be assessed only in accordance with their merits, qualifications, and ability to perform the duties of the job.

We are committed to safeguarding and promoting the welfare of children. Due to the nature of the position, any offer of employment for this role will be subject to a satisfactory Enhanced DBS and other vetting checks and is exempt from the Rehabilitation of Offenders Act 1974. It is an offence to apply for this role if you are barred from working in a regulated activity. Ex-offenders with spent conviction will be considered on an individual basis and the nature of their offence will be taken into account in the recruitment decision.

Throughout the recruitment process, iRock collects and processes a range of personal data relating to job applicants. We are transparent about how this data is collected, used, and stored and are committed to compliance with data protection obligations.

For more details on our recruitment policies, visit iRock Recruitment Policy