Growth Marketing Lead. Job in London Education & Training Jobs

Fox Legal Training; London; Remote; GBP 50,000 - 80,000; Full time

Job summary

Fox Legal Training seeks a Growth Marketing Lead to drive B2B and B2C growth strategies. The role involves enhancing the prospect journey, expanding individual learner acquisition, and collaborating across teams to redefine legal education. A competitive compensation package and equity participation are offered in a flexible working environment.

Benefits

Competitive compensation based on experience

Meaningful equity participation

Flexible working hours and location

Qualifications

• 4-6+ years experience in B2B SaaS or education marketing.
• Experience owning funnel conversion or demand generation.
• Ability to understand legal and financial nuances.

Responsibilities

• Manage and improve B2B prospect funnel from first touch to close.
• Develop multi-channel acquisition strategies for individual learners.
• Run A/B tests on CTAs, copy, and page structure.

Skills

B2B SaaS marketing

Funnel conversion

Email automation

Analytical skills

Job description

Location: Remote (UK/EU timezone preferred)

Contract: Full-time or 4-day week considered

Reports to: COO/Head of Growth

Start Date: As soon as possible

About Fox Legal Training (FLT)

FLT is a legal education platform redefining how financial professionals understand risk in leveraged finance. We deliver expert-led training and AI-enhanced tools to help lenders and lawyers close deals with clarity and confidence.

We work with top-tier institutions including Bain Capital and Clearlake Capital. Our platform is evolving fast - combining modular pedagogy, enterprise onboarding, and a first-of-its-kind AI Covenant Tutor to drive understanding at scale.

The Role

We are hiring a Growth Marketing Lead to take ownership of both the prospect experience and individual learner acquisition. You'll sit at the heart of FLT's go-to-market engine, designing and executing strategies that:

Convert engaged prospects into full enterprise licenses

Scale individual subscriptions to facilitate enterprise introductions

What You'll Own

Prospect Experience (B2B)

You will be responsible for managing and improving the entire B2B funnel - from first touch to close:

Own messaging, sequencing, and engagement across email, landing pages and LinkedIn

Improve conversion at every stage of the prospect journey (webinar > trial > enterprise call)

Build sales enablement assets (e.g., fast follow packs, value decks, case studies)

Ensure alignment across the website, webinars, live demos and pricing pathways

Identify and run A/B tests on CTAs, copy, and page structure

Work with research company to survey credit professionals to highlight the governance gap in the credit market

B2C Growth (Individuals)

You will grow our base of individual learners - especially legal and credit professionals inside target firms:

Develop multi-channel acquisition strategies (LinkedIn, partnerships, alumni networks, training firms)

Optimise paid and organic campaigns for subscriptions and mini-certifications

Identify and activate new acquisition channels (e.g. law schools, CFA societies, early-career lawyers)

Track CAC and LTV, and test pricing or bundling options

Collaborate on content strategy with our domain experts

You'll Thrive in This Role If You:

Have 4-6+ years' experience in B2B SaaS or education marketing

Have owned funnel conversion or demand gen from end to end

Know your way around email automation, CRM and landing page tools

Are highly analytical but understand nuance and tone when it comes to legal/financial buyers

Get things done: scrappy, commercial, creative and execution-driven

Are excited to be part of a growing business, building new processes and pathways

Standout Candidates Will Also:

Have experience marketing in legaltech, edtech, fintech or regulated sectors

Understand what it means to sell compliance-driven or risk training to enterprise clients

Have run paid search or paid social campaigns (LinkedIn/Meta)

Can create landing pages, edit short videos, or write conversion-optimised copy

What We Offer

Competitive compensation based on experience and scope

Meaningful equity participation as part of our seed-stage leadership team

High trust, high impact environment with strong founder access

A chance to shape the GTM playbook for a first-of-its-kind legal training platform

Flexible working hours and location

Cultivating Cultural Resonance:

At Fox Legal Training, we believe that impactful growth emerges when aligned with our core values ofintegrity, innovation, and community. As the Growth Marketing Lead, you will:

• Embrace a Learner-Centric Approach: We prioritize transformative educational experiences rooted in empathy and empowerment. Your strategies should reflect an understanding of the learner's journey, fostering meaningful connections with our diverse audience.
• Champion Collaborative Innovation: Creativity thrives in respectful collaboration. You'll join a community where every voice matters, working alongside cross-functional teams to develop initiatives that honor our mission to redefine legal education.
• Uphold Ethical Excellence: In an industry where precision and ethics guide practice, your role involves crafting messages that remain authentic and transparent. We value honesty and seek someone who resonates with this commitment to integrity.
• Foster Inclusive Growth: We are dedicated to inclusivity, welcoming ideas and perspectives that enrich our offerings and those who learn with us. Your role will involve ensuring our efforts touch hearts and minds across varied backgrounds and experiences.
• Nurture a Culture of Learning: Every member of our team is a lifelong learner. We prioritize personal and professional growth within a supportive and dynamic environment, encouraging you to explore new horizons in marketing and beyond.

Join Us in Our Vision:

As we grow, our cultural harmony remains our compass. You'll play a pivotal role in co-creating an atmosphere where innovation, authenticity, and respect fuel our collective journey.

Applications to info@