Growth Marketing Lead

JR United Kingdom; Wolverhampton; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading AI-driven charity support startup seeks a Marketing Operations Manager to enhance their inbound marketing engine. You will develop impactful strategies, manage HubSpot, and create engaging content to position the organization as a leader in the sector. This fully remote role offers an opportunity to make a real difference in the charity sector while growing your career in a mission-driven environment.

Benefits

Career Growth Opportunities

Fully Remote Role

Work with Purpose-Driven People

Join a Fast-Growing Startup

Qualifications

• 4+ years of experience in marketing operations and demand generation.
• Expert in HubSpot with skills in audience segmentation and workflow creation.
• Strong analytical skills focused on marketing metrics and conversion optimization.

Responsibilities

• Create and implement data-driven strategies for customer acquisition.
• Manage and optimize HubSpot for automating lead nurturing and tracking engagement.
• Design lead-nurturing workflows and email automation for target audiences.

Skills

Data-driven

Analytical

Creative storytelling

Self-starter

Tools

HubSpot

Google Analytics

Zapier

Job description

At Wyser, we harness AI to revolutionize the Advice and Guidance charity sector. Our cutting-edge technology empowers charities to expand their impact, streamline operations, and support more people in need. As a fast-growing, mission-driven start-up, we’re looking for passionate individuals who want to use their expertise to drive real-world change.

The Role

You’ll be instrumental in building and optimizing our inbound marketing engine—ensuring that advice and guidance charities can discover, engage with, and benefit from our AI-driven solutions.

• Create and implement data-driven strategies to develop low-friction customer acquisition through various digital channels, events, and partnerships.
• Develop a culture of experimentation and testing to identify new growth opportunities.

You’ll work closely with our product and commercial teams to create high-impact marketing campaigns and content that position Wyser as a market leader, spark meaningful conversations, and attract new customers.

This is the perfect opportunity for someone who thrives at the intersection of marketing technology, automation, and content-driven engagement.

What will you be owning

• Content Strategy & Execution: Work with cross-functional teams to develop and distribute high-impact content, including social, webinars, case studies, and thought leadership.
• HubSpot & Marketing Automation: Manage and optimize HubSpot, automating lead nurturing, tracking engagement, and ensuring seamless integration with other tools.
• Inbound Marketing Operations: Design and refine lead-nurturing workflows, email automation, and content distribution strategies to attract and engage target audiences.
• Lead Scoring & Segmentation: Develop smart segmentation models to personalize outreach for different charity types and partners.
• Campaign Analytics & Performance Tracking: Monitor funnel performance, attribution, and marketing ROI, ensuring data-driven decision-making.
• SEO & Content Optimization: Collaborate with the content team to enhance blog posts, landing pages, and resources for better discoverability and engagement.
• Tech Stack Management: Oversee integrations between HubSpot and tools like Google Analytics, LinkedIn Ads, Zapier, and AI-powered engagement platforms.
• Sales Enablement: Support the commercial team by developing pitch decks, briefing notes, and materials aligned with the sales funnel.
• Client Engagement & Retention: Shape the client experience, messaging framework, and communication strategy to turn customers into brand ambassadors.

Who You Are

• 4+ years of experience in marketing operations and demand generation (preferably in a SaaS or mission-driven startup).
• Strategy to execution: You are happy devising strategy, but also enjoy rolling up your sleeves and executing.
• HubSpot expert: You know how to build workflows, segment audiences, and optimize automation for maximum impact.
• Data-driven & analytical: You are obsessed with marketing metrics, lead scoring, and conversion optimization inside out.
• Creative storyteller: You have exceptional writing skills and can craft engaging, persuasive content.
• Self-starter & problem-solver: You thrive in a fast-paced startup environment, taking initiative and making things happen.
• Experience in AI, B2B SaaS, or the tech sector: You understand the unique challenges and opportunities in this space.

Why Join Us?

• Make a Real Impact: Help charities access AI-driven solutions that amplify their mission.
• Join a Fast-Growing Startup: Be part of an agile, dynamic team where your ideas shape the future.
• Work with Purpose-Driven People: Collaborate with passionate teammates who care about making a difference.
• Career Growth Opportunities: As we scale, you’ll have room to grow and develop your career.
• Fully Remote Role: Work from home with regular team meet-ups.

If you’re ready to use your marketing expertise to create meaningful change, we’d love to hear from you!

Please note that if you are NOT a passport holder of the country for the vacancy you might need a work permit. Check our Blog for more information.

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Created on 31/05/2025 by JR United Kingdom