Growth Marketing Lead

Resident Advisor; Greater London; Hybrid; GBP 48,000 - 60,000; Full time

Benefits offered by this job

Generous annual leave

Hybrid or remote work options

Matching pension schemes

Wellbeing initiatives

Discounted ClassPass

RA merchandise discounts

Volunteer allowance

Leadership Q&A

Job summary

Resident Advisor is seeking a Growth Marketing Lead to own RA's B2C growth engine across web, mobile and app platforms. You will set the growth roadmap, lead an ongoing experimentation programme and build scalable systems that compound results.

Reporting directly to the Chief Growth Officer, you will drive acquisition, activation, conversion and retention while leading the Marketing Executive. You will collaborate with Product, Design and Data to align growth with company priorities.

Qualifications

• Four+ years of growth or digital marketing experience in a consumer business.
• Hands-on experience with paid social/search, CRM/lifecycle, SEO, app push and conversion-rate optimisation.
• Strong analytical ability: can size funnels, compare opportunities and defend decisions with data.
• Proficiency with analytics/tools like Mixpanel, Iterable and GA4.

Responsibilities

• Own the B2C growth strategy across RA’s channels and initiatives with the highest ROI.
• Design and run a continuous experimentation programme and document learnings.
• Manage acquisition, onboarding and first ticket purchase through paid media, SEO and organic channels.
• Lead the Marketing Executive and collaborate with Product, Design, Data, Editorial and Revenue.

Skills

Paid media

CRM & lifecycle

SEO

App push & CRO

Analytics

Tools

Mixpanel

Iterable

GA4

Job description

About RA

Resident Advisor has been a home for electronic music culture since 2001. Event discovery, ticketing, news and long-form editorial, artist profiles, original films, and a weekly mix series two decades deep. Around 7 million people use the web platform every month, with a wider audience across our apps and other channels. Underneath the platform sits a network of contributors and city managers across dozens of cities, which is how we stay connected to the scenes we cover rather than reporting on them from a distance. RA is 25 years old, independent, B.Corp certified and intent on being indispensable to the artists, promoters and audiences who make this culture.

The role

The Growth Marketing Lead owns RA's B2C growth engine: getting more people to discover the best electronic music events on RA and getting more of them through the door.

Reporting directly to the Chief Growth Officer, you will own acquisition, activation, conversion and retention across RA's web, mobile and app properties. You will set the growth roadmap, run a continuous experimentation programme and build systems that compound rather than relying on one-off campaigns.

This is a hands-on role with real ownership. You will be expected to prioritise ruthlessly, back your decisions with data and develop the Marketing Executive who reports to you. It is not a role for someone who wants a strategy handed to them—you will define it, then execute it.

Responsibilities

Growth strategy and experimentation

• Own the B2C growth strategy, aligning resources to the channels and initiatives with the highest demonstrated return
• Design and run a continuous experimentation programme across channels
• Maintain a documented backlog and a clear record of what worked, what did not and what was learned
• Build a culture of disciplined testing, measurement and iteration.

Acquisition and conversion

• Own the acquisition and conversion funnel, from paid media, SEO, AEO and organic channels through to onboarding and first ticket purchase
• Manage the paid media budget and freelance relationships
• Grow RA Guide usage and drive adoption of our consumer app
• Develop creative, low-cost growth strategies that fit RA's culture
• Identify funnel opportunities, size their potential impact and turn insights into prioritised action.

Retention and lifecycle

• Own CRM and lifecycle marketing end-to-end across email, push and in-app channels
• Develop onboarding, reactivation and repeat-purchase journeys
• Build segmentation and personalisation that reflect how people use RA
• Improve repeat purchase rates among the users who matter most
• Ensure engagement activity contributes to meaningful commercial outcomes

Team and cross-functional leadership

• Lead the Marketing Executive, providing clear direction, coaching and career development
• Work closely with Product, Design, Data, Editorial and Revenue to align growth activity with company priorities
• Partner with the Product Marketing Lead where consumer and RA Pro (B2B) work intersect
• Communicate priorities, trade-offs, results and learning clearly across the business

Who we are looking for

• Four or more years' experience in growth or digital marketing, with a track record of hitting growth targets in a consumer business and the ability to explain specifically what you did, what it moved and how you knew
• Deep, hands-on experience in at least three of the following: paid social and search, CRM and lifecycle, SEO, app push and conversion-rate optimisation, alongside an appetite to build capability in the rest
• Genuine analytical fluency: you can build a funnel view, size an opportunity, judge whether a result is real and defend a decision with data
• Confidence using tools such as Mixpanel, Iterable and GA4
• A structured approach to experimentation and the discipline to stop work that is not delivering
• Strong commercial instinct—you understand that engagement metrics only matter when they contribute to revenue
• Comfort owning both strategy and execution in a lean team
• Experience managing or developing others, with a clear and supportive leadership style
• A genuine interest in electronic music and its culture. You do not need to be a DJ, but you should understand the community we serve and why credibility with it matters

What we offer you

• Generous annual leave policies aimed at promoting work-life balance
• Flexibility in working arrangements, offering hybrid or remote work options based on role requirements and location
• Matching pension schemes and/or 401k
• Comprehensive staff wellbeing initiatives, including regular activities and workplace programmes supporting mental and physical health, discounted ClassPass memberships and custom-fitted earplugs
• Company-led social events, team lunches and discounts on RA merchandise
• A paid annual volunteering allowance, encouraging contributions to community projects and charities you care about
• Regular company-wide Q&A with senior leadership, along with ongoing virtual educational training sessions for all staff
• A transparent internal company culture committed to diversity, equity and inclusion (ra.co/about/diversity)
• Active involvement in community projects within the electronic music community (ra.co/about/community)

More about RA

We are independent and we intend to stay that way. 25 years in, RA answers to the culture it came from rather than to outside stakeholders. That is what enables us to make decisions on a longer term basis.

Our staff, contributors and international teams are not observers. They are part of the scenes we cover, and that is what we hire for. Craft first, and then a genuine stake in this music rather than just a job in it.

RA has been B Corp certified since 2024, which holds us to standards on social and environmental impact we would want to meet regardless of the badge.

We especially welcome applicants from diverse backgrounds, abilities, ethnicities, experiences, gender identities, and sexual orientations.

Our values

• Electronic music is art
• We celebrate the progressive values that underpin electronic music
• We advocate for a more inclusive and equitable electronic music community
• We honour the past, present and future of electronic music
• We use innovation to empower the community
• We choose honesty over gain and purpose over profit
• We're always front left

This is a permanent position based in London. The annual salary range for this role is £48,000–£60,000.

This listing will be open for a minimum of two weeks from the 22nd September.