Growth Marketing Lead

Onetrace; City Of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A construction tech company in London is seeking a Growth Marketing Lead to drive strategic campaigns and enhance brand engagement. The ideal candidate thrives in fast-paced environments, is data-driven, and possesses strong growth marketing and brand strategy skills. Benefits include remote work opportunities, private medical insurance, and a dog-friendly office.

Benefits

25 days PTO plus bank holidays

Enhanced parental leave

Private medical insurance with Bupa

NEST pension scheme

Employee assistance programme

Remote work abroad opportunities

Apple MacBook and accessories

Team socials and annual company offsites

Qualifications

• Thrives in fast-paced, high-growth environments.
• Experienced in launching and managing multi-market campaigns.
• Data-driven, fluent in interpreting campaign analytics.

Responsibilities

• Report to the Head of Commercial & Strategy and collaborate closely with others.
• Plan and run structured experiments across channels.
• Develop strategic, multi-channel campaigns for pipeline and brand engagement.

Skills

Growth marketing expertise

Brand strategy and storytelling

Data-driven decision making

A/B testing and audience segmentation

Collaboration and communication

Education

Bachelor's degree in relevant field

Job description

Overview

Job Title: Growth Marketing Lead
Department: Growth
Basis: Full-time, permanent
Location: Canary Wharf, London - WeWork (Hybrid Remote)
Reporting to: Head of Commercial & Strategy

Onetrace is building the future of construction tech. Our software helps subcontractors streamline their work, stay compliant and focus on delivering great projects—without the chaos. We are bootstrapped and focused on sustainable growth and empowering our people to make a difference. You’ll be joining a team that’s smart, ambitious, and comfortable in the chaos of growth—where your ideas matter and your work shapes what comes next.

Want to learn more about our journey? Check out our LinkedIn page.

What you’ll do

• Report to the Head of Commercial & Strategy and collaborate closely with the Product Marketing Lead to align digital marketing strategy with commercial priorities and growth opportunities
• Plan and run structured, hypothesis-driven experiments across channels—testing messaging, formats, and tactics—to build a repeatable engine for campaign iteration and growth
• Develop and deliver strategic, multi-channel campaigns that drive both pipeline and long-term brand engagement
• Design and execute marketing initiatives across paid, organic, and owned channels to reach target audiences and accelerate demand
• Translate performance data into actionable insights, providing real-time feedback on campaign effectiveness, messaging resonance, and ROI to sales, product, and leadership teams
• Partner with Product Marketing to bring positioning, ideal customer profiles (ICPs), and messaging to market through tailored campaigns for new segments, verticals, and geographies
• Work with Revenue Operations to build dashboards, define key metrics (ROI, CAC, conversion rates), and share learnings across teams to continually improve marketing efficiency
• Stay ahead of digital marketing trends and continuously refine strategy based on market shifts and performance insights to sustain growth

What we’re looking for

Essential

• Thrives in fast-paced, high-growth environments with evolving processes and shifting priorities
• Experienced in launching and managing multi-market campaigns across diverse segments
• Combines growth marketing expertise with strong brand strategy and storytelling skills
• Strategic yet hands-on, with a track record of managing budgets, agencies, and paid media for optimal ROI and CAC efficiency
• Data-driven and fluent in interpreting campaign analytics, identifying trends, and optimizing performance across the funnel
• Skilled in A/B testing, audience segmentation, and campaign structure to boost conversion and engagement
• Self-starter with a resilient, growth-oriented mindset who takes initiative and executes independently
• Collaborative communicator who works effectively across teams and embraces feedback to drive continuous improvement

Desirable

• Knowledge of the Construction industry
• Bachelor's degree in relevant field

What we offer

• 25 days PTO, plus bank holidays
• Enhanced parental leave
• Private medical insurance with Bupa
• NEST pension scheme
• Employee assistance programme
• Remote work abroad opportunities
• Apple MacBook and tech accessories
• Onetrace merch, regular team socials and annual company offsites

Diversity

Onetrace is committed to diversity in the workplace and proud to be an equal opportunity employer. If you require a reasonable adjustment, please contact us. All information will be kept confidential and will only be used for applying a reasonable adjustment.

🐶 Please note that our office is a dog-friendly environment. Candidates should be aware that dogs are present in the workplace, which may include shared spaces. If you have allergies or concerns, please let us know in advance.