Growth Marketing Lead

JR United Kingdom; Basildon; Remote; GBP 45,000 - 60,000; Full time

Job summary

Une startup dynamique axée sur la mission recherche un Marketing Operations Manager pour optimiser son moteur de marketing entrant. Vous serez responsable de la création de stratégies d'acquisition client, de la gestion de HubSpot, et de la création de contenus engageants. Cette fonction entièrement à distance vous permettra d'avoir un impact réel sur le secteur des ONG et d'aider les organisations à but non lucratif à se développer grâce à des solutions basées sur l'IA.

Benefits

Travail à distance

Opportunités de croissance de carrière

Équipe dynamique et agile

Qualifications

• 4+ ans d'expérience en marketing opérationnel et génération de demande.
• Expert en HubSpot, avec capacité à construire des workflows et segmenter des audiences.
• Capacité à produire un contenu narratif engageant.

Responsibilities

• Créer et mettre en œuvre des stratégies d'acquisition client à faible friction.
• Gérer et optimiser HubSpot pour automatiser le suivi et nourrir les prospects.
• Collaborer avec les équipes produits et commerciales pour créer des campagnes marketing.

Skills

Marketing metrics

Data-driven decision-making

Content creation

Audience segmentation

Tools

HubSpot

Google Analytics

Zapier

Job description

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At Wyser, we harness AI to revolutionize the Advice and Guidance charity sector. Our cutting-edge technology empowers charities to expand their impact, streamline operations, and support more people in need. As a fast-growing, mission-driven start-up, we’re looking for passionate individuals who want to use their expertise to drive real-world change.

The Role

You’ll be instrumental in building and optimizing our inbound marketing engine—ensuring that advice and guidance charities can discover, engage with, and benefit from our AI-driven solutions.

• Create and implement data-driven strategies to develop low-friction customer acquisition through various digital channels, events, and partnerships.
• Develop a culture of experimentation and testing to identify new growth opportunities.

You’ll work closely with our product and commercial teams to create high-impact marketing campaigns and content that position Wyser as a market leader, spark meaningful conversations, and attract new customers.

This is the perfect opportunity for someone who thrives at the intersection of marketing technology, automation, and content-driven engagement.

What will you’ll be owning

Content Strategy & Execution – Work with cross-functional teams to develop and distribute high-impact content, including social, webinars, case studies, and thought leadership

HubSpot & Marketing Automation – Manage and optimize HubSpot, automating lead nurturing, tracking engagement, and ensuring seamless integration with other tools.

Inbound Marketing Operations – Design and refine lead-nurturing workflows, email automation, and content distribution strategies to attract and engage target audiences.

Lead Scoring & Segmentation – Develop smart segmentation models to personalize outreach for different charity types and partners.

Campaign Analytics & Performance Tracking – Monitor funnel performance, attribution, and marketing ROI, ensuring data-driven decision-making.

SEO & Content Optimization – Collaborate with the content team to enhance blog posts, landing pages, and resources for better discoverability and engagement.

Tech Stack Management – Oversee integrations between HubSpot and tools like Google Analytics, LinkedIn Ads, Zapier, and AI-powered engagement platforms.

Sales Enablement – Support the commercial team by developing pitch decks, briefing notes, and materials aligned with the sales funnel.

Client Engagement & Retention – Shape the client experience, messaging framework, and communication strategy to turn customers into brand ambassadors.

Who You Are

4+ years of experience in marketing operations and demand generation (preferably in a SaaS or mission-driven startup).

Strategy to execution - You are happy devising strategy, but also enjoy rolling up your sleeves and executing.

HubSpot expert – You know how to build workflows, segment audiences, and optimize automation for maximum impact

Data-driven & analytical – You are obsessed with marketing metrics, lead scoring, and conversion optimization inside out.

Creative storyteller – You have exceptional writing skills and can craft engaging, persuasive content.

Self-starter & problem-solver – You thrive in a fast-paced startup environment, taking initiative and making things happen.

Experience in AI, B2B SaaS, or the tech sector – You understand the unique challenges and opportunities in this space.

Why Join Us?

Make a Real Impact – Help charities access AI-driven solutions that amplify their mission.

Join a Fast-Growing Startup – Be part of an agile, dynamic team where your ideas shape the future.

Work with Purpose-Driven People – Collaborate with passionate teammates who care about making a difference.

Career Growth Opportunities – As we scale, you’ll have room to grow and develop your career.

Fully Remote Role – Work from home with regular team meet-ups.

If you’re ready to use your marketing expertise to create meaningful change, we’d love to hear from you!