Growth marketing in banking

HSBC Innovation Banking; Greater London; Hybrid; GBP 42,000 - 66,000; Full time

Benefits offered by this job

Hybrid work model

Office 2 days/week

Job summary

HSBC Innovation Banking ищет специалиста по маркетингу для разработки и реализации стратегий коммуникаций и контента для целевых клиентских сегментов. Ваша работа будет включать планирование, создание материалов и координацию с каналами - мероприятиями, PR и цифровыми каналами.

Основное направление — брендинг и рекламные кампании, с акцентом на согласование с коммерческими целями и ростом узнаваемости бренда. Гибридный формат работы, требуются дни в офисе 2 раза в неделю.

Qualifications

• Опыт в рост-маркетинге, маркетинговых коммуникациях и/или брендовом маркетинге.
• Умение планировать и реализовывать клиентские кампании и коммуникации.
• Выдающиеся письменные и устные коммуникативные навыки.
• Способность работать в быстром темпе и в условиях масштабирования проектов.

Responsibilities

• Планирование, разработка и реализация маркетинговых планов для целевых сегментов клиентов.
• Координация с каналами взаимодействия (мероприятия, PR, соцсети, веб) для доставки материалов и контента.

Skills

Growth marketing

Marketing communications

Brand marketing

Campaign management

Stakeholder management

Content development

Digital communications

Job description

Описание:

HSBC Innovation Banking is the power behind the UK’s forward-thinkers, future-makers, and leap-takers, helping them ignite the bold ideas that reshape our world. We offer flexible banking solutions for start-ups, scale-ups, growth businesses, investors and those working towards IPO typically within the technology and life science sectors.

Задачи:

Working closely with Relationship Banking, you will own and execute marketing plans for specific client segments, including the planning, development and delivery of marketing communications, content and collateral, ensuring marketing activities and outcomes are aligned to overall commercial objectives. You will work closely with channel owners including events, PR and social media, and web to deliver your content, collateral, and communications to the right audience at the right time. You will also be focused on brand and advertising activities, supporting the Brand and Campaign Manager in the execution of advertising campaigns, to help build awareness and consideration.

Требования:

• Experience in growth marketing, marketing communications and/or brand marketing roles
• Expertise in planning, developing and delivering excellent client communications and marketing campaigns
• Outstanding written and verbal communication skills
• Ability to thrive in a fast paced, execution-oriented, ‘scale-up’ environment
• Excellent project management and organisation skills to effectively manage multiple, concurrent, initiatives
• Ability to work across a wide set of stakeholders to both understand and influence
• Good knowledge of the innovation ecosystem with an ability to understand client needs and translate into client-centric language
• Experience in delivering digital communications through web, marketing automation, etc

Условия:

We offer hybrid working to our employees, so you can flex between home and the office, with a current requirement to be in the office 2 days per week