Product marketing manager

BNY; Greater London; On-site; GBP 70,000 - 120,000; Full time

Benefits offered by this job

Generous paid leave

Volunteer time off

Job summary

BNY in London seeks a marketing professional with deep grounding in financial markets to craft differentiated messaging across Investment capabilities and cross-platform solutions. You will translate complex strategies into clear, benefit-driven narratives for intermediaries and institutional audiences.

Lead end-to-end go-to-market planning for product launches and strategic relationships, coordinating digital, content, events, and sales enablement to drive consistent client messaging.

Qualifications

• Strong communicator with marketing experience in financial markets.
• Analytical thinker with ability to dissect strategies and risk characteristics.
• Experience across multiple asset classes (equities, fixed income, multi-asset, alternatives).
• Knowledge of UK/EU investment marketing regulations (FCA/ESMA).

Responsibilities

• Develop and unify product messaging across Investment capabilities and bespoke, cross-platform solutions.
• Translate complex investment strategies into clear, benefit-driven narratives for institutional audiences.
• Lead end-to-end go-to-market planning and execution for product launches, refreshes, and strategic relationships.

Skills

Strong communication skills

Analytical thinking

Financial markets knowledge

Cross-asset experience

Regulatory knowledge

Job description

Описание:

At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting‑edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.

Задачи:

Developing and unifying product messaging across BNY's Investment capabilities and, critically, for articulating bespoke, cross-platform solutions that bring together the wider capabilities of the bank. This dual mandate requires someone who can think both at the level of individual investment strategies and at the level of the full client relationship, crafting compelling narratives that reflect BNY's distinctive position as both an asset manager and a full-service financial institution. Develop and own compelling, differentiated messaging frameworks for investment products across multiple asset classes, ensuring consistency across all client-facing materials and channels. Translate complex investment strategies, risk characteristics, and structural features into clear, benefit-driven narratives tailored to the specific needs and sophistication levels of intermediary and institutional audiences. Lead end-to-end go-to-market planning and execution for product launches, refreshes, and strategic relationships, ensuring coordinated delivery across digital, content, events, and sales enablement channels.

Требования:

A confident communicator, a rigorous analytical thinker, and a marketing professional with deep grounding in financial markets and the challenges facing institutional and intermediary clients today. Demonstrable experience working across multiple asset classes, including but not limited to equities, fixed income, multi-asset, alternatives, and solutions. A thorough working knowledge of investment structures relevant to UK, European and Asia institutional and intermediary markets, including UCITS, SICAVs, segregated mandates, and pooled vehicles. Familiarity with the regulatory landscape governing investment marketing in the UK (FCA) and the EU (ESMA/national regulators), with the ability to navigate compliance requirements while maintaining marketing effectiveness.

Условия:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.