Growth Marketing Hacker: TradFi - Stocks/Equities

TN United Kingdom; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the financial technology sector is seeking a Growth Marketing Hacker to spearhead the go-to-market strategy for a new equities trading platform. This role involves collaborating with product teams and executing integrated marketing campaigns to drive user acquisition and retention. Ideal candidates will have a strong background in product marketing, particularly in stocks or equities, and a passion for innovative financial solutions.

Qualifications

• 3 to 5 years of experience in product marketing, ideally with stocks/equities background.
• Proven success in launching and scaling B2C products.

Responsibilities

• Lead growth go-to-market strategies for new features.
• Conduct user interviews, surveys, and behavioral analysis.

Skills

Communication

Analytical mindset

Education

Product Marketing Experience

Tools

GA4

Tableau

Mixpanel

Job description

Growth Marketing Hacker: TradFi - Stocks/Equities, London

Client:

Crypto.com

Location:

London, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Reference:

9aee000c78c3

Job Views:

3

Posted:

17.05.2025

Expiry Date:

01.07.2025

Job Description:

Crypto.com is expanding into stocks and equities trading, bridging the gap between traditional finance and digital assets. We’re launching a platform that makes trading equities as intuitive as trading crypto, starting with a mobile-first experience designed for global retail investors. We’re looking for a Growth Marketing Hacker to lead the go-to-market strategy, lifecycle programs, and product positioning for this new vertical. You’ll collaborate closely with product managers and growth teams to ensure every feature launch, campaign, and user experience aligns with user needs and business priorities. This is a rare opportunity to help define how the next generation engages with traditional markets.

Key Responsibilities

1. Strategy & Positioning - Partner with product and strategy teams to own the roadmap for stocks and equities trading within the ecosystem. - Craft messaging that differentiates our offering across accessibility, fees, user experience, and cross-asset trading. - Define user personas (crypto-first investors, fintech users, traditional retail traders) and build tailored journeys to drive user acquisition at target CAC. - Work with product managers and growth teams to align product direction with market insights and user behavior.
2. Launch Execution - Lead growth go-to-market strategies for new features (fractional shares, commission-free trading, securities lending). - Conceptualize integrated campaigns across email, in-app messages, paid media, content, and influencer channels to drive adoption, cross-sell, and engagement. - Collaborate with regional marketing, compliance, and communications teams to ensure relevance and impact. - Deliver high-conversion landing pages, onboarding flows, and campaign assets to improve CAC and trading volume.
3. Customer Insights & Market Intelligence - Conduct user interviews, surveys, and behavioral analysis to inform positioning and roadmap. - Monitor competitors and emerging fintech trends to stay competitive. - Feed insights into product, growth, and creative strategies.
4. Growth & Retention - Build lifecycle and retention campaigns to increase trading activity, repeat engagement, and product education. - Coordinate with cross-functional teams for seamless launches and ongoing adoption. - Develop compliant reward systems and streaks tied to market events and trading behavior. - Work with product and growth teams to optimize onboarding, funding, and trade execution experiences.
5. Performance & Reporting - Define KPIs with leadership for funnel metrics, retention, and campaign impact. - Use analytics tools (GA4, Tableau, Mixpanel) to analyze performance and iterate rapidly. - Share insights regularly to guide growth priorities.

Requirements

• 3 to 5 years of experience in product marketing, ideally with stocks/equities background.
• Proven success in launching and scaling B2C products or platforms, growing adoption and revenue sustainably.
• Excellent communication and copywriting skills, capable of simplifying complex ideas and storytelling that converts.
• Highly collaborative, experienced in working cross-functionally in fast-paced environments. Bias towards action.
• Analytical mindset with proficiency in marketing analytics and user research.
• Experience in regulated industries or financial services is a plus.
• Bonus: Crypto native or familiarity with community-led growth.

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Created on 17/05/2025 by TN United Kingdom