Growth Marketing Executive in London)

Ad Warrior Ltd; London; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A leading company in student digital engagement seeks a Growth Marketing Executive to drive e-commerce features and enhance brand engagement with Gen Z. This role involves leading multichannel marketing campaigns, optimizing conversion funnels, and utilizing data analytics to maximize campaign efficiency. Flexible working arrangements are available, along with opportunities for career advancement.

Benefits

Flexible working (hybrid)

Bonus package

GYM Membership

Career growth opportunities

Collaborative environment

Qualifications

• 1-3 years of experience in growth, digital, or performance marketing.
• Hands-on experience with advertising platforms.
• Familiarity with email marketing tools and analytics.

Responsibilities

• Plan and execute campaigns across various channels.
• A/B test landing pages and creative content.
• Analyze performance data and user behavior.

Skills

Growth marketing

Digital marketing

Performance marketing

Data analysis

A/B testing

Conversion funnels

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Mailchimp

Adobe Campaign

Google Analytics 4

Mixpanel

Amplitude

Job description

Growth Marketing Executive

Location: London (Hybrid)

Salary: £35,000 - £45,000 per annum (Depending on experience)

Our client is the UK's only on-campus TV broadcast channel, reaching 1.2 million students nationwide through their interactive AV network across 70+ universities.

As part of their mission to connect brands with Gen Z in meaningful ways, they're launching Student Perks - a new digital platform delivered via their app offering exclusive student offers, perks, and rewards.

The Role

They are looking for a Growth Marketing Executive to support the rollout of brand-new e-commerce features, helping drive acquisition, engagement, and loyalty from day one.

You'll play a hands-on role in running multichannel campaigns, building and testing landing pages, email flows and in-app messages, and digging into performance data to help them launch fast, learn quickly and scale effectively.

This role is ideal for someone who thrives in a startup environment, is data-driven and is excited to help shape how millions of students shop and save online.

Key Responsibilities:

* Plan, execute and optimise growth campaigns across owned channels via TV/app, paid social, search, email, and referral channels to drive traffic and conversions

* Support the go-to-market rollout of their new e-commerce features, ensuring a smooth, engaging experience for students

* A/B test landing pages, creative, and messaging to maximize sign-ups, purchases, and repeat usage

* Assist in building and automating email/CRM flows to support onboarding, upsell, and win-back campaigns

* Collaborate with product, design, and content teams to develop growth assets and support new feature launches

* Analyse performance data and user behaviour using GA4 and internal dashboards (Looker Studio, Tableau) to identify areas for optimisation

* Stay up to date with Gen Z digital trends and identify new opportunities for campaign testing and student engagement

Skills and Qualifications

* 1-3 years of experience in growth, digital, or performance marketing

* Hands-on experience with Meta Ads Manager, Google Ads, or TikTok Ads

* Familiarity with email marketing tools like Mailchimp, Adobe Campaign or similar

* Comfortable working with analytics tools like Google Analytics 4, Mixpanel, or Amplitude

* Strong understanding of conversion funnels, A/B testing, and campaign metrics (CPA, CAC, CTR, ROAS, etc.)

* A proactive, curious mindset - you enjoy testing, iterating, and learning from data

* Bonus points for experience working with e-commerce, student/Gen Z brands, or marketplace platforms

* Experience working on or with affiliate networks (e.g. AWIN, Impact, or TradeDoubler) is highly desirable - whether setting up programs or supporting partner growth

Benefits

* £35,000-£45,000 base salary (depending on experience)

* Opportunity to grow into a Growth Marketing Manager role as the team expands

* Flexible working (hybrid)

* Bonus package

* GYM Membership

* A collaborative, fast-paced environment with autonomy and ownership

To Apply

If you feel you are a suitable candidate and would like to work for this reputable company, please do not hesitate to apply.