Growth Marketing Executive, BBC Sport

BBC; Salford; Hybrid; GBP 31,000 - 38,000; Full time

Job summary

A leading broadcasting company is looking for a Growth Marketing Executive in Salford to develop and implement data-driven marketing campaigns aimed at engaging audiences, particularly younger demographics. The role offers hybrid working with a salary range between £31,800 and £37,700 based on experience and skills. The candidate should have experience in multi-media marketing and be able to collaborate effectively across teams.

Qualifications

• Experience delivering marketing campaigns with a performance or digital focus.
• Strong project management skills and efficient resource usage.
• Ability to collaborate and manage stakeholder relationships.

Responsibilities

• Lead delivery of creative work to meet growth objectives.
• Develop campaign briefs focused on performance marketing.
• Monitor campaign performance using digital analytics tools.

Skills

Multi-media marketing campaign delivery

Project management

Stakeholder relationship management

Analytical mindset

Job description

Overview

JOB DETAILS

JOB BAND: C
CONTRACT TYPE: Fixed-term Contract, Full-time / Attachment - Full-time until 30th March 2026 (Start date ASAP)

DEPARTMENT: BBC Chief Customer Officer Group (Content Marketing)
LOCATION: Salford - Hybrid
PROPOSED SALARY RANGE: £31,800 - £37,700 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.

Purpose of the Role

Join the BBC Marketing team as a Growth Marketing Executive for BBC Sport helping to deliver innovative, data-informed campaigns that drive audience engagement and consumption across BBC platforms. You’ll work on high-profile content, contributing to the BBC’s ambition to grow reach and deepen relationships with audiences - particularly younger and digital-first cohorts.

As part of a collaborative team, you’ll support the development and execution of performance-focused marketing activity across digital channels, helping to optimise user journeys and drive measurable growth in BBC Sport consumption.

Why Join the Team

Be part of a fast-paced, creative, and forward-thinking team that thrives on delivering meaningful campaigns. You’ll work across diverse media platforms, contribute to high-impact projects, and grow your expertise in a supportive environment that values innovation, experimentation, and inclusion.

Your Key Responsibilities and Impact

• Lead the delivery of effective and impactful creative work that meets strategic growth objectives across media platforms.
• Develop campaign briefs with a focus on performance marketing, audience segmentation, and digital optimisation.
• Develop and implement audience strategies that drive product consumption.
• Collaborate with media and creative teams to ensure alignment with growth goals and audience behaviours.
• Assist in the development of lifecycle marketing activity and retention strategies, working closely with editorial and product teams.
• Monitor campaign performance using digital analytics tools and contribute to reporting and optimisation efforts.
• Ensure all marketing activity complies with BBC Editorial Guidelines and policies.

Essential Criteria

Your skills and experience

• Experience delivering multi-media marketing campaigns from brief to evaluation, with a performance or digital focus.
• Strong project management skills and ability to use resources efficiently.
• Proven ability to collaborate across teams and manage stakeholder relationships.
• Experience working with creative and media teams, in-house or agency.
• Analytical mindset with the ability to use performance data to guide plans and optimise marketing activity.

Desired But Not Required

• Understanding of editorial and compliance policies.
• Knowledge of the broadcasting industry and interest in sport and digital content.
• Familiarity with CRM tools and audience segmentation strategies.
• Awareness of digital trends and ability to incorporate them into marketing plans.
• Familiarity with key digital media that drives product performance (e.g. social), ideally at an advertiser level (e.g. TikTok, Meta).
• Strong understanding of the 16–24-year-old audience and how best to engage/communicate with them.

If you can bring some of these skills and experiences, along with transferable strengths, we’d love to hear from you and encourage you to apply.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

For any general queries, please contact: [e-mail]

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.