Growth Marketing Executive

Laka; City Of London; Remote; GBP 40,000 - 55,000; Full time

Job summary

A growing UK-based insurance company is seeking a Growth Marketing Executive to enhance customer engagement, retention, and growth. You will develop targeted lifecycle marketing campaigns, manage customer communications, and optimize website content. Ideal candidates have over 4 years of experience in a high-growth D2C company and strong technical marketing skills. This role also offers benefits such as remote-first work and performance-based bonuses.

Benefits

Remote-first work setup

Share options on joining

Performance-based bonus (5% of base salary annually)

25 days annual leave + bank holidays

Pension scheme: 3% of base salary

Private medical insurance

Meal allowance monthly

Company-wide events

Mental health support via Spill

Qualifications

• 4+ years experience in a high-growth D2C company.
• Strong technical marketing skills and hands-on experience with CRM platforms.
• Experience with coding languages is an advantage.

Responsibilities

• Develop lifecycle stages based on customer data and design campaigns for each.
• Execute CRM campaigns to drive activation, engagement, retention, and upsell.
• Design and implement automated workflows and nurture streams.

Skills

CRM platforms

Data-driven marketing

Technical marketing skills

Lifecycle marketing

Tools

Customer.io

Webflow

Coding languages (Liquid, CSS, HTML)

Job description

About Us

Hello from Laka. Founded in 2017, Laka aims to transform insurance by connecting cyclists to form a collective and share costs fairly. We exist to rewrite the rules of insurance so it’s something people stand with, not against.

Our model: Laka supports The Collective with fast claims, fair cost sharing, a guaranteed maximum price and the other essentials of a regulated insurance business. For this service, the collective pays Laka a fee relative to the claims in a month.

We’re growing fast as we expand across segments, products and territories, and we’re looking for innovative, bold and brave minds to help build the world’s best insurance company.

About The Role

We are looking for a Growth Marketing Executive to drive customer engagement, retention and growth. In this role, you will develop targeted lifecycle marketing campaigns, manage essential customer communications, and optimise website content to enhance conversion. You’ll design automated workflows and nurture streams, leveraging CRM tools to create seamless customer journeys. If you have a passion for data-driven marketing, automation, and customer experience, we’d love to hear from you!

Desirable additional language skills: English plus French, German or Dutch are a bonus.

Responsibilities

• Lifecycle Marketing
• Develop lifecycle stages based on customer data (e.g., new sign-up, conversion, retention, win-back) and design campaigns for each stage
• Execute CRM campaigns to drive activation, engagement, retention, and upsell or cross-sell opportunities
• Be accountable for essential transactional customer communications
• Personalise messaging based on customer segmentation

• Website Management
• Ensure the website effectively communicates product benefits and maximises conversion into the product experience

• Automation and Workflow Development
• Design and implement automated workflows and nurture streams for different segments and lifecycle stages
• Use the CRM tool to set up triggers, rules, and workflows that guide customers through the journey

Requirements

• 4+ years experience in a high-growth D2C company
• Strong technical marketing skills and hands-on experience with CRM platforms; CMS experience preferred
• Experience with Customer.io, Webflow and coding languages (Liquid, CSS, HTML) is an advantage

What success looks like

• Measurable improvement in the performance of CRM campaigns and website metrics
• Quality of customer experience as delivered through the website and emails

Collaboration

• Work with Market Leads to develop customer segments, positioning and messaging
• Work with Market Leads and Product Manager to deliver CRM campaigns

Note: Insurance experience isn’t required; we’ll teach you what you need to know. Please ensure you have permission to work in the UK, NL or France, as we don’t provide visa sponsorship for current roles.

Benefits

Perks

• Remote-first work setup
• Share options on joining
• Performance-based bonus (5% of base salary annually)
• 25 days annual leave + bank holidays, with rollover up to 5 days
• Pension scheme: 3% of base salary
• Private medical insurance for you (spouse/partner/dependants optional)
• Meal allowance on first Wednesday of every month
• Company-wide events and monthly social activities
• Laka swag and cycling benefits
• Laka credit for cycling insurance
• Mental health support via Spill

Diversity & Inclusion We’re committed to diversity, equity, inclusion and belonging. Please request reasonable adjustments during the application process by emailing the appropriate contact provided on our careers page.

To find out more about what it’s like to work at Laka, visit our careers page.

Our customer collective is broad and inclusive, and we aim to reflect that in our team. If you need a reasonable adjustment during application, contact us.