Growth Marketing & Employer Partnerships Lead

Craven College; Skipton; On-site; GBP 28,000 - 40,000; Full time

Job summary

Craven College in North Yorkshire is seeking a committed and motivated Business Innovation Marketing Officer to develop and deliver targeted marketing and business growth campaigns that increase participation in adult skills programmes, apprenticeships, and commercial training.

The ideal candidate will create bespoke campaigns for adults, apprenticeships and employer engagement, working with internal teams and external partners to understand employer needs and deliver measurable results.

Qualifications

• Degree level qualification or willingness to work towards a relevant qualification.
• Minimum Level 2 in English and Maths.
• Experience in business development, sales, account management or employer engagement.
• Strong understanding of employer needs and customer-focused service delivery.

Responsibilities

• Develop and deliver targeted marketing campaigns to boost adult skills programmes.
• Engage with employers to grow apprenticeships and commercial training provision.
• Monitor campaigns and maintain records to support data-driven decisions.

Skills

Business development

Sales

Account management

Employer engagement

Communication skills

Relationship building

Project management

Digital marketing

Education

Degree level qualification

Level 2 English & Maths

Tools

Marketing tools

IT software

Job description

Craven College in North Yorkshire is seeking a committed and motivated Business Innovation Marketing Officer to develop and deliver targeted marketing and business growth campaigns that increase participation in adult skills programmes, apprenticeships, and commercial training.

The ideal candidate will create bespoke campaigns for adults, apprenticeships and employer engagement, working with internal teams and external partners to understand employer needs and deliver measurable results.