Growth Marketing Director (AI Startup - Series A)

Fyxer AI; London; Hybrid; GBP 110,000 - 140,000; Full time

Job summary

Join a dynamic AI startup as a Growth Marketing Director, where you'll lead user acquisition strategies and optimize marketing channels. This role offers the chance to work on an innovative AI product with significant market fit in both the USA and UK. With the opportunity to build and mentor a talented marketing team, you'll play a pivotal role in driving growth and achieving ambitious revenue targets. If you're a data-driven marketer with a passion for AI and a knack for leadership, this is your chance to make a significant impact in a rapidly growing company. Be part of a vibrant team and help shape the future of AI-driven solutions!

Benefits

Equity Opportunity

Flexible Working Hours

Central London Office

Work From Home Option

Qualifications

• Extensive experience in digital marketing with a focus on growth in startups.
• Proven track record managing paid advertising channels and budgets.

Responsibilities

• Lead user acquisition strategy and optimize marketing channels.
• Build and mentor a high-performance marketing team.

Skills

Digital Marketing

User Acquisition Strategies

Data Analysis

Paid Advertising Management

Team Leadership

Product Led Growth

Education

Bachelor's Degree in Marketing or related field

Tools

Meta Ads

Google Ads

Email Marketing Tools

Job description

Growth Marketing Director (AI Startup - Series A)

Be among the first 25 applicants

Hey! We're team Fyxer. If you haven't already, you should check out what we're building.

The basics

• £110,000 - £140,000 salary plus significant equity opportunity
• Right for a growth expert with experience in B2C or B2C2B SaaS, Meta ads, PLG and CRO
• Franky, CMO, is the hiring manager
• 4 days/week in our central London office, 1 day WFH
• Open to full time or freelance with immediate start
• You must have the right to work in the UK as we do not offer sponsorship

What are we building?

An AI Executive Assistant. Walk around the average office and you'll see people's days taken up by emails, Slack and meetings instead of real work. People in client facing roles - think sales, professional services firms, recruiters - feel this pain most acutely. Instead of advising and connecting with clients, they spend hours doing admin. Following up. Scheduling meetings, then taking notes on them. Answering questions they've been asked a thousand times. Sorting through the mess that is their inbox.

We've built an AI executive assistant that looks at all your emails, messages and meetings, and uses that knowledge to answer your email, schedule meetings, take next steps from meetings and organise your inbox. We turn every employee into a top performer, effortlessly.

Unlike other startups, we're a pure-play applied AI company, not a SaaS company with AI features hastily bolted on! We make use of the best techniques (fine tuned open source models, tool use, and retrieval augmented generation) and as a result, users send 53% of the email drafts we generate.

How has it been going?

We launched our product in March 2024. Since then we've gone from $0 to $3m in Annualised Recurring Revenue, from thousands of paid users. We've done this with a team of just 4 and without using any paid marketing until the start of November.

We spent 3 months in San Francisco at HF0, the best AI startup accelerator in the world, learning from experts like the CEO of Instacart, Head of Applied Research at OpenAI and the cofounder of Snowflake. We've now raised a Series A from a top firm to expand the team and fund rapid growth.

What do we value?

We're very intentional about adding new people. We think a small team of exceptional people working hard at a problem they care about will always beat a larger, less focused team. That does mean you'll need to bring an intensity to this role that might not be asked at other companies. But it also means you will be fast tracked into more senior roles and responsibilities far earlier. We also believe in hiring people who want ownership and autonomy in their work, and giving it to them. We'll reach $15m in revenue by the end of 2025 - there will be plenty of opportunities for you!

About The Role

As Growth Director you will lead our user acquisition growth. You'll be at the front of the AI boom. You'll set and execute an acquisition strategy, working closely with the CMO, Brand Director, Designer and Growth Engineer. You'll focus on improving our user acquisition funnel across four steps - advertising, signup, activation, monetisation.

You'll build and lead a team from the ground up starting with agency support. This role is perfect for an expert digital marketer with some management experience, who is ready to step up into a challenging, entrepreneurial and rewarding leadership position in a rocket ship startup.

We prioritise skills, experience, and a drive to succeed over traditional markers of seniority; we value self-starters who are always looking for ways to improve results, the business, and themselves. Joining Fyxer at this exciting early stage will require a hands-on, curious, adaptable, and results-driven person. Your values and character are just as important to us as your skills and experience, as we're building an exceptional team.

Your Responsibilities

• Make a plan to drive user growth in hundreds of thousands of companies around the world.
• Optimise acquisition channels and website: Project manage in-house and agency teams to scale Meta, Google, Incentivised Referral, Cold Email, Influencers and test other advertising channels.
• Deliver world-class ad briefs: Get super close to our ICP and collaborate with the Brand Director in customer research, briefing and ad creative testing.
• Build an outstanding team: Recruit, lead, mentor, and manage a small team of A-players, fostering a collaborative, high-performance culture.
• Drive excellent use of data across the marketing team.
• Report and forecast weekly.

4 reasons this role is remarkable

• You will work on an exciting AI product with ravenous product-market fit, in a massive category in both the USA and UK.
• You'll learn quickly and gain significant responsibility, supported by an experienced CMO.
• You'll work in AI. The most exciting business opportunity ever.
• Join early while we're still a team of 10 (plus 5-10 agencies/freelancers), growing to 40 by the end of the year. The perfect time to join any company.

What does our ideal hire look like?

• Must live in London
• Extensive experience in digital marketing, with a proven track record of driving growth in a B2C or B2C2B startup or scale-up.
• Experience in product led growth in SaaS companies.
• Recent hands-on experience managing paid advertising channels.
• Managed an ad budget of over £1M/year.
• High interest in AI and the problem we're using it to solve.
• Urgency and intensity in your work.
• Experience managing in-house teams and working with external agencies/contractors.
• Data-driven mindset with strong analytical skills to turn data into actionable insights.
• Proactive, hands-on problem-solver with a collaborative mindset.

Seniority level: Director

Employment type: Full-time

Job function: Marketing

Industries: IT Services and IT Consulting