Growth Marketer (Demand Generation & Lifecycle)

Vitrue Health; London; Hybrid; GBP 48,000 - 53,000; Full time

Job summary

A health tech startup is seeking a Growth Marketer to drive inbound and digital growth strategies. You will engage in hands-on activities like SEO tweaks, building landing pages, and managing paid campaigns, contributing directly to the company's ambitious scaling goals in musculoskeletal health. Ideal candidates have experience in B2B SaaS, are adaptable, and are eager to learn and experiment in a dynamic environment.

Benefits

Monthly team socials

Meaningful share options

Flexible use of Public Holidays

Cycle-to-work scheme

A shiny MacBook Pro

25 days holiday

Dog friendly workspace

Qualifications

• 1-4 years in growth or demand generation.
• Familiarity with market research and testing.
• Experience in paid campaign management.

Responsibilities

• Run and refine paid campaigns on LinkedIn and Google.
• Build landing pages using Webflow.
• Optimize lifecycle marketing through HubSpot.

Skills

B2B SaaS experience

Fluent in AI tools

SEO knowledge

Paid ads expertise

Strong analytical skills

Tools

LinkedIn Ads

HubSpot

Webflow

GA4

Job description

Who we are

At Vitrue, our mission is to eliminate musculoskeletal pain for hundreds of millions of people. Whether it’s back pain from sitting at your desk or a sports injury from years ago, our workplace wellbeing platform, VIDA, uses motion capture and clinical diagnostics to detect risk factors early and provide tailored support. Our clients span 32 countries and include Bupa, AXA, Gymshark, the NHS and Campari.

We’re backed by top UK investors, growing fast, and building the future of MSK health. With 15 people on the team today and big product launches coming, we’re scaling up - and we need someone to take inbound and digital growth to the next level.

Our ambitious plans over the next few years are going to change the way the world thinks about preventing and treating musculoskeletal conditions and we need help from exceptional people to help us achieve them.

The role -Growth Marketer

This is a hands-on role. You’ll need to be comfortable doing a bit of everything: tweaking SEO, building landing pages, setting up LinkedIn ads, and refining HubSpot automations. You don’t need to be an expert in everything from day one - but you do need to be curious, willing to learn, and up for trying new things.

This is a hands-on role. You’ll need to be comfortable doing a bit of everything: tweaking SEO, building landing pages, setting up LinkedIn ads, and refining HubSpot automations. You won’t be doing it alone - you’ll work closely with the founders, sales team and operations team to shape campaigns grounded in real buyer insight. You don’t need to be an expert in everything from day one - but you do need to be curious, willing to learn, and up for trying new things.

What you’ll do day to day:

• Run and refine paid campaigns (LinkedIn, Google), iterating targeting and creative to drive qualified leads.

• Build and test landing pages using Webflow (writing copy, basic design/HTML/CSS tweaks).

• Optimise lifecycle marketing (nurture emails, webinar invites, NPS triggers) inside HubSpot.

• Get stuck into SEO - from small on-page fixes to testing what helps us rank better over time.

• Partner with sales to build account-based ad sets and targeted content offers.

• Own weekly growth reporting (CPL, CAC, funnel health) and use data to guide spend.

• Stay scrappy and adaptive, learning new channels, tools or strategies as needed.

You’ll thrive in this role if…

• Experienced in B2B SaaS - you’ve worked in growth or demand gen for 1–4 years and can show what worked (and what didn’t).
• Fluent in AI tools - you use tools like ChatGPT, Claude, or Gemini to generate copy, spin up creative ideas, or run quick data analysis without relying on agencies.
• Naturally cross-functional - you’ve dabbled in SEO, paid ads, email nurture, analytics, and want to deepen your skills across the board.
• Hands-on with tools - you know your way around LinkedIn Ads, GA4, Webflow, HubSpot, and a CMS or two.
• Obsessed with learning - you’re curious, self-motivated, and have a track record of figuring things out fast.
• Driven by impact - you’re excited to build something meaningful from the ground up.
• Experiment-minded - you love testing ideas, solving problems creatively, and making decisions based on data.

Nice to haves:

• Experience marketing to HR, Benefits or H&S buyers.
• Video editing chops for scrappy customer clips.
• Previous startup experience or generalist background.

Salary:

• £48-53k base + performance bonus tied to MQL / CAC targets

Benefits:

• Monthly team socials and annual team retreat
• Meaningful share options, so that you own a part of the company
• Flexible use of Public Holidays
• Cycle-to-work scheme
• A shiny MacBook Pro or whatever you need to do your best work
• 25 days holiday (excl. bank holidays)
• Dog friendly workspace (in Old Street).

Vitrue Health has a 50:50 gender split and we care deeply about inclusive working practices and diverse teams. We want to attract the best talent and create an environment that supports and includes them.

Remote Working?

We offer the team the option to work from home 2 days a week. Read more about our policy here.

Want to do a little more research before you apply?

Head over to our main careers page to find out more about the team and our employee handbook. You can also find out more about us on LinkedIn and Twitter.

Our YouTube channel is full of demos of our product, webinars we have held with our users and some clips about life at Vitrue.