Growth Manager (Kenya)

NALA; London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading fintech company is seeking a Growth Marketing Manager in London to drive customer acquisition and market share in the Kenyan corridor. The ideal candidate will have over 3 years of experience in growth marketing and a deep understanding of the Kenyan diaspora's financial behaviors. You will develop go-to-market strategies and partnerships to enhance NALA’s presence in key markets. This role offers competitive benefits and opportunities for personal growth.

Benefits

27 Days Off Plus UK Bank Holidays

Birthday Leave

Enhanced Parental Leave

Global Workspace Access

Learning Budget

Themed Snacks and Friday Lunch

Monthly Socials

Free Coffee

Qualifications

• 3+ years experience in growth marketing or customer acquisition.
• Proven track record in consumer-facing fintech or digital products.
• Strong analytical skills and comfort with data.

Responsibilities

• Own the go-to-market strategy for Kenya-bound payments.
• Design and execute digital and offline growth campaigns.
• Build partnerships with Kenyan diaspora organizations.

Skills

Growth marketing

Business development

Customer acquisition

Analytical skills

Stakeholder management

Job description

Your Mission

Your mission is to lead NALA's growth in the Kenyan corridor, driving customer acquisition and market share. You will develop and execute growth strategies that establish NALA as the preferred cross-border payments platform for the Kenyan diaspora.

Your Responsibilities In This Role

• Own and deliver the go-to-market strategy for Kenya-bound payments from the UK, US and EU
• Design and execute growth campaigns (digital and offline) that drive customer acquisition and retention
• Build partnerships with key diaspora organizations, influencers, and community groups to strengthen NALA's presence in Kenyan communities abroad
• Analyse market trends, customer insights and competitor activity to refine growth plans
• Collaborate with Product and Marketing teams to ensure offerings meet the unique needs of Kenya users
• Track and report on key metrics to measure growth performance and ROI of initiatives
  
  

Must-have requirements

• 3+ years experience in growth marketing, business development, or customer acquisition
• Proven track record of driving growth in consumer-facing fintech or digital products
• Bias towards ambition and action. You see ambitious targets as a challenge and will stop at nothing to smash them!
• Deep understanding of the Kenyan diaspora and their financial behaviours in key NALA markets (UK, US, EU)
• Experience managing external partners, agencies, and vendor relationships
• Strong analytical skills with the ability to interpret data and translate insights into action. Key metrics like CAC, LTV, payback periods, and ROI should be your bread and butter
• Experimentation mindset with ability to test, learn, and iterate quickly
• Excellent communication and stakeholder management skills
• Data analysis skills - comfortable with spreadsheets, basic SQL, or analytics tools
  
  

Nice to have requirements

• Cultural capital and understanding of the Kenyan diaspora community in the UK
• Experience in fintech, remittances, or financial services
• Network within UK Kenyan communities
• Previous experience scaling early-stage corridors or markets
  
  

Success in the role looks like

3-Month Metrics

• Complete at least 3 campaigns dedicated to the Kenyan corridor
• Develop and own growth strategy for the Kenyan corridor based on learnings from the customer
  
  

6-Month Metrics

• Significant increase (to be agreed in your onboarding) in active users sending to Kenya across key corridors
• Strong partnerships established with Kenya diaspora groups contributing to sustained growth
• Competitive relationships with agencies established
  
  

️ Interview Process

You will need to first submit your application through our ATS Workable. There is no need to submit a Cover Letter.

If successful you will be selected for our interview process which has 4 stages:

• [30mins] Interview with the Talent Team. We want to understand your experience and motivations
• [1hr] Interview with the Hiring Manager. A deeper dive into your CV and real-world experiences
• Assessment & Review Interview. Includes a short exercise based on a fictional but realistic task. You'll present and discuss it with your potential manager
• [45mins] Leadership Interview(s). A final conversation with a member of our leadership team to discuss motivations and ask your own questions
  
  

Benefits

️ Benefits

• 27 Days Off Plus UK Bank Holidays: Take the time to decompress. Working at a startup is hard!
• Birthday Leave: Celebrate your special day with a bonus day off to take off in that month
• Enhanced Parental Leave: We offer 16 weeks of full pay for the primary caregiver and 4 weeks of full pay for the secondary caregiver (after a 6-month probationary period)
• Enhanced Pension: Salary sacrifice pension scheme via Penfold giving you flexibility and control on how you save for your future!
• Global Workspace: Get access to WeWork locations worldwide
• Learning Budget: Fuel your growth with $1000 annually for learning and development
• Sarabi: Themed snacks and Friday lunch focused on building great working relationships with the team
• Monthly Socials: Join fun social events every month for great times
• Free Coffee: Enjoy barista-style coffee at your fingertips