Growth Manager

Carmoola; Greater London; Hybrid; GBP 60,000 - 70,000; Full time

Benefits offered by this job

Hybrid working in London

Private healthcare

5% pension matched

30 days annual leave

Birthday day off

Budget for AI/testing tools

Ownership of paid channels

Job summary

Carmoola is hiring a Growth Manager to own paid media and landing page experience end-to-end. You will steer Meta and Google campaigns, collaborate with our creative and data teams, and expand into CRM and affiliate channels as we scale.

You'll drive testing, build a roadmap, and report on performance weekly, using Funnel.io and Hex.tech. A data-minded, curious self-starter will thrive in our in-house team.

Qualifications

• 3–5 years in performance or growth marketing, in-house focus
• Experience with Meta and Google Ads budgets, structures and scaling
• Curious and fast learner, capable of testing and optimization
• Strong numerical mindset: CPA, funnel metrics, data-driven decisions

Responsibilities

• Own Meta end-to-end account structure, budgets and scaling rules
• Oversee Google account, manage agency partner and challenge work
• Monitor CPA and funnel steps, identify issues early
• Collaborate with creative on testing and channel strategies
• Lead landing page CRO, plan and run A/B tests
• Capture and report weekly performance using Funnel.io / Hex.tech
• Integrate paid media with CRM and customer journeys

Skills

Meta Ads

Google Ads

A/B testing

Analytics

AI tools

Tools

Funnel.io

Looker Studio

Hex.tech

Job description

Join the revolution in car finance

At Carmoola, we're changing the way people get on the road – making it faster, fairer, and entirely built around the customer. We've reimagined car finance from the ground up with a seamless digital experience that puts drivers in control.

Since launch, we've raised over £540m from top-tier investors (including QED) and helped over 20,000 customers get behind the wheel. We've been named #66 in the 2026 Sifted 100, ranking the UK and Ireland's fastest-growing startups by revenue growth, for the second year running – and we're not stopping there.

To take things to the next level, we're looking for a curious, numbers-obsessed and fast-learning Growth Manager to own our paid media and landing page experience end to end. If you love Meta, get a kick out of a winning A/B test, and pick up new skills faster than most people pick up a new app, read on.

Your mission

You'll be the T-shaped engine of our performance team and a driving force behind our multi-channel campaigns - helping us run smarter, tighter and faster across Meta and Google, with the opportunity to expand into channels such as CRM and affiliate marketing as we grow. You'll also own the landing pages that turn clicks into happy drivers.

We're looking for someone who gets energy from rolling up their sleeves: launching tests, building and launching campaigns, checking performance dashboards, spotting trends and pushing constant iteration.

This isn't a "press go and report back" role. You'll own the numbers, set your own priorities, and decide what we test next. You'll work hand in hand with our creative strategist to steer the creative mix with data, and you'll report straight into our Head of Growth.

We care more about how curious you are and how fast you learn than how many boxes you tick today. Never run a CRO programme? That's fine, if you can show us you pick things up quickly (and use AI to get there faster), we'll back you to master it.

What you'll be doing

Media buying

• Own Meta end to end: account structure, budgets, scaling and kill rules
• Be our in-house Google expert: get under the skin of the account, oversee our agency partner, and challenge their work with confidence
• Keep a close eye on CPA and every step of the funnel, spotting issues early - before they become problems
• Team up with our creative strategist on creative testing, using tools like Foresight and Meta's own insights to decide what we make next and what we scale
• Shape our channel mix: test and launch new channels as we grow, and make the call on where the next pound works hardest

Landing pages and CRO

• Take the keys to our landing page testing programme: plan A/B tests, read results properly, and roll out the winners
• Build a steady test roadmap across messaging, layout, offers and journeys - then keep it moving
• Work with product, design and data to make every click from paid media count

CRM

• Potential to get involved in CRM, linking paid media, landing pages and customer comms into one joined-up journey

Reporting

• Own our weekly performance report. You have tools like Funnel.io and Hex.tech to help you
• Turn the numbers into a clear story: what happened, why, and what we’re doing next
• Document what we tried, what worked and what didn’t, so the whole team gets smarter every week

Your first year

1. First 3 months: take full ownership of Meta and our landing page testing programme. Learn the Google account inside out and start managing our agency partner.
2. Months 3-6: run the weekly growth report your way, set the test roadmap, and push Google performance alongside the agency.
3. Beyond 6 months: if it’s the right call for the business, bring paid search fully in-house - so you own all our paid channels plus the landing pages, with budget for the tools to make it fly. Start testing new channels and get stuck into CRM.

It's a role that grows as fast as you do. Deliver results and you'll shape where it goes next.

About you

• You've got 3–5 years in performance or growth marketing, mostly in-house - at a fintech, lead-gen, DtC or consumer subscription brand
• You're experienced in both Meta and Google Ads: you've managed meaningful budgets, built account structures and scaled campaigns without breaking them
• You think in channel mix, not just channels and you're curious about testing new ones
• You're at home with numbers. CPA, conversion rates and funnel drop-off don't scare you; they make you keen to investigate issues and come up with solutions
• You're analytical and endlessly curious. A number moving is never the end of the story - you dig into why it happened and what we should do next
• You learn fast and use AI tools every day to work smarter, test ideas and teach yourself new skills
• You're a self-starter who sets your own priorities and keeps people in the loop
• You've got a nose for great creative and know how to brief and test it
• You know how to utilise AI and when to question it. You’ve built tools and systems to automate workflows and help make daily decisions

Bonus points if you've:

• Run A/B tests on landing pages (or taught yourself CRO and found a winner)
• Built reporting in Funnel.io, Looker Studio or similar
• Worked in a regulated space like lending or financial services
• If you have launched and scaled new channels
• TikTok and/or affiliate experience
• Dabbled in SEO or GEO (getting found in AI search)

Don't tick every box? That's OK. If you learn fast, are customer obsessed and love the work, we'd still love to hear from you.

Why join Carmoola?

• Competitive salary £60-70k, experience dependent
• Holidays: 30 days annual leave, plus bank holidays and an extra day off on your birthday
• Hybrid working: three days a week (Tue-Thu) in our London office, in the heart of beautiful Primrose Hill
• Private healthcare
• Pension: 5% employer matched contribution
• Real ownership: you'll own our paid channels and landing pages, with a clear path to grow the role as you deliver
• The tools to do it: budget for AI and testing tools that help you move faster
• A culture of trust, kindness and ownership: we move fast, support each other, and enjoy the ride