Growth & Lifecycle Marketing Lead - 6 Month Contract

KOMI; London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

KOMI is seeking a Growth & Lifecycle Marketing Lead on a 6-month contract to drive creator acquisition strategies and enhance brand awareness. The ideal candidate will have substantial experience in fast-paced environments, working collaboratively to achieve ambitious growth targets.

Qualifications

• 6+ years experience as a growth marketer in a digital-first environment.
• Proven track record of defining and implementing paid marketing strategies.
• High proficiency in SQL.

Responsibilities

• Own customer acquisition strategy and optimize multi-channel subscriber engine.
• Collaborate across teams to craft engagement flows and improve retention.
• Define KPIs and analyze performance for strategic growth.

Skills

Growth Marketing

Analytical Skills

SQL

Job description

Growth & Lifecycle Marketing Lead - 6 Month Contract

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Growth & Lifecycle Marketing Lead - 6 Month Contract

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About Komi

The creator economy has exploded in the last year with over 200 million individuals now generating income from their online profile and a further 80 million set to join in 2025. Creators are now seen as the future of marketing and commerce and the market is forecast to be worth $500bn by 2027. KOMI is building the platform that will unlock the next wave of the creator economy.

About Komi

The creator economy has exploded in the last year with over 200 million individuals now generating income from their online profile and a further 80 million set to join in 2025. Creators are now seen as the future of marketing and commerce and the market is forecast to be worth $500bn by 2027. KOMI is building the platform that will unlock the next wave of the creator economy.

KOMI is the first platform providing creators the tech, monetization suite and AI tooling they need to supercharge their business. We have rapidly established a reputation as one of the most premium and trusted platforms in the creator space, supporting thousands of creators with over 6 billion followers. Example creators we support include The Rock, Amelia Dimoldenberg, Charles Leclerc, Kim Kardashian, Bretman Rock, Usher and Madison Beer to name a few. Having established the best brand and product in the market, we are now focusing on blitzscaling creator acquisition in 2025.

ROLE

As our Growth & Lifecycle Marketing Lead, you will be a key part of our in-house marketing team. You'll be responsible for defining and deploying the global paid media and lifecycle strategies that ensure we: a) continue to acquire creators at high volume, efficiency and quality, b) maintain a strong retention rate and LTV, and c) grow our overall brand awareness and favourability.

What you’ll own:

Acquisition Strategy

Own our customer acquisition strategy

Collaborate with cross-functional teams and agency partners to design, launch, and relentlessly optimize a multi-channel subscriber engine.

Model budgets, forecast ROI, and push scale while slashing CAC.

Lifecycle Strategy

Team up with Product and Marketing to craft end-to-end engagement flows: killer welcome series, in-product nudges, churn-busting win-backs, and VIP VIP-only experiences.

Iterate fast on A/B tests and personalization tactics to elevate retention and wallet share.

Brand Growth Strategy

Drive the long-game: deploy paid-media plays across display, video, social, and emerging channels that build lasting brand affinity.

Balance performance spend with brand-building experiments that position KOMI as the go-to creator platform.

Metrics & Measures

Instill a performance-first mindset: define transparent KPIs, implement real-time dashboards, and hold the team accountable to ambitious growth targets.

Dive deep into analytics to uncover new pockets of opportunity and squash underperforming tactics.

CANDIDATE PROFILE

The successful candidate will have a proven track record of delivering rapid growth in a fast-paced start-up or scale-up environment.

We are looking for someone who combines strong strategic vision, deep executional experience and analytical expertise - an ambitious individual who can drive results against their clearly articulated vision.

Benefits

c.£350-400 / day

Join our journey early and be a key part of building something truly special

Ideal Candidate Requirements

6+ years experience as a growth marketer in a digital-first environment.

A proven track record of defining and implementing paid marketing strategies, MarTech stacks and media budget management for high-growth brands (whether client-side or agency-side)

High proficiency SQL skills

Prior experience building and leading lean high-performing teams

Prior experience in the creator economy or a digital-first brand

JOB TYPE: Six month contract

LOCATION: Hybrid: three days a week at our London HQ, a few minutes walk from Bond Street station.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Sales

• Industries

  Entertainment

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