Growth Lead/Hacker - DTC

JR United Kingdom; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading health and wellness brand is seeking a Growth Lead (New Channels) to diversify acquisition strategies. This role involves owning the new channels strategy, building impactful partnerships, and optimizing campaigns to drive growth within a high-performing team. Candidates should have robust experience in growth roles and a passion for wellness.

Qualifications

• 3–5+ years in growth, performance or commercial D2C roles.
• Experience testing and scaling new acquisition channels.
• Comfortable negotiating and managing partner relationships.

Responsibilities

• Own and execute the new channels strategy across digital and non-digital platforms.
• Build partnerships with influencers, podcasts, YouTube creators and other high-reach channels.
• Launch and optimise test campaigns, balancing bold bets with data-driven iteration.

Skills

Negotiation

Data literacy

Commercial thinking

Creativity

Proactivity

Solution-focused

Job description

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JD&Co is proud to be partnering with a fast-scaling, science-led D2C health and wellness brand as they continue to unlock new stages of growth.

This is a business with genuine momentum: strong UK performance, high customer love, and bold plans for category leadership.

With paid social nearing saturation, the team is now looking to diversify their acquisition mix and crack the next wave of sustainable growth.

We’re hiring a Growth Lead (New Channels) to identify, test, and scale non-traditional acquisition channels. From influencer partnerships and podcast collaborations to YouTube, events and emerging offline plays.

You’ll be a key part of a high-performing growth team, owning and shaping what new channel success looks like and turning scrappy experiments into repeatable engines.

This is a unique opportunity to step into a high-impact growth role and drive performance through creativity, partnerships and commercial thinking.

The Opportunity

• Own and execute the new channels strategy across digital and non-digital platforms
• Build partnerships with influencers, podcasts, YouTube creators and other high-reach channels
• Launch and optimise test campaigns, balancing bold bets with data-driven iteration
• Develop scalable playbooks for successful channels
• Collaborate closely with creative, content, brand and CRM to align messaging and output
• Share insights and performance data to help shape wider growth strategy

About You

• 3–5+ years in growth, performance or commercial D2C roles
• Experience testing and scaling new acquisition channels
• Comfortable negotiating and managing partner relationships
• Data-literate, creative and commercially sharp
• Entrepreneurial mindset — proactive, solutions-focused and always iterating
• Passionate about wellness, storytelling and building brands with meaning

This is a rare chance to shape a key part of the growth roadmap, with lots of ownership and a high-performing team behind you.

#growthmarketing #partnerships #newchannels #D2C #consumerhealth #influencermarketing #startupjobs #growthmarketer

Finally…

We’re expecting high interest in this role and sadly won’t be able to respond to every applicant. We’ll be in touch if we’d like to move your application forward.

JD&Co is passionate about championing diverse talent and challenging unconscious bias. Thanks so much for your interest, and please follow our page for future roles.