Growth Lead, Direct Mail & CRM

Doist; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Flexible working

Health coverage

Retirement & savings

Employee referral programme

Office meals & snacks

Sustainable commuting

Job summary

Lendable is seeking a Head of Direct Mail & CRM to own the offline channel end-to-end, building a scalable, data-driven growth engine anchored to LTV. You’ll lead strategy, modelling, data pipelines and operations, balancing creative briefs with rigorous analytics in a hybrid London-based role.

You’ll own forecasting, budgets, and CAC/LTV discipline, while hiring and developing a lean analytics/marketing team. Experience in financial services and AI-enabled workflows is a plus.

Qualifications

• 7+ years across direct mail, CRM, lifecycle or performance marketing, with 2–3 years owning a channel/end-to-end responsibility.
• Hands-on with data: build response/propensity models and write SQL/Python to source, clean and join data behind them.
• Track record scaling a measurable acquisition or retention channel with commercial impact (CAC, ROI, incremental LTV).
• Fluent in unit economics: size/forecast/defend a channel on LTV, not volume.
• Comfortable managing operations: briefs, print/mail production, logistics and vendor management.
• Strong targeting and measurement: segmentation, holdouts, incrementality testing, attribution.
• Commercial communicator who can earn trust of finance, data, product and engineering.
• Demonstrable use of AI in your workflow (analysis, creative, modelling, automation).

Responsibilities

• Own the Direct Mail strategy end-to-end and set ambitious, LTV-anchored targets for volume, response and payback.
• Scale the channel rapidly but sustainably, expanding sends only as economics justify.
• Own the P&L view of the channel: forecasting, budget and CAC/LTV discipline.
• Build the response/propensity model that decides who we mail, with what offer, and when.
• Stand up the data pipeline: first-party and third-party/enrichment data for targeting.
• Own segmentation, holdouts and incrementality testing to ensure each send is measured and improved.
• Brief and iterate on creative, copy and offers to lift response and conversion.
• Run sends, print production and logistics end-to-end, manage vendors and turnaround.
• Optimize the offer strategy against eligibility, risk and lifetime value.
• Build reporting tying sends to funnel, revenue and LTV; collaborate with data, product, risk and finance.
• Hire and develop the team as the channel scales, and use AI to amplify impact.

Skills

Direct Mail

CRM

Lifecycle Marketing

Performance Marketing

SQL

Python

Data Modeling

Budgeting

Tools

SQL

Python

Job description

Lendable is seeking a Head of Direct Mail & CRM to own the offline channel end-to-end, building a scalable, data-driven growth engine anchored to LTV. You’ll lead strategy, modelling, data pipelines and operations, balancing creative briefs with rigorous analytics in a hybrid London-based role.

You’ll own forecasting, budgets, and CAC/LTV discipline, while hiring and developing a lean analytics/marketing team. Experience in financial services and AI-enabled workflows is a plus.