Growth Lead, Africa | London, UK

Taptap Send; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

Join a dynamic fintech startup dedicated to reducing inequity by helping immigrants send money home. This role offers the opportunity to lead growth strategies for Anglophone Africa, engaging deeply with communities and leveraging your marketing skills. If you are passionate about making a positive impact and thrive in a fast-paced environment, this is the perfect opportunity for you. Be part of a mission-driven team that values impact, organization, and proactive communication, all while having fun in the process!

Qualifications

• 6-10 years of experience in high growth environments.
• Strong business development/sales/marketing background is a strong plus.

Responsibilities

• Own growth and marketing budgets for your corridor.
• Build trust-based relationships with diaspora communities.
• Manage customer CRM and optimize operations.

Skills

Fluency in English

Twi

Fante

Yoruba

Business Development

Sales

Marketing

Project Management

Job description

Our Mission
Reduce inequity by helping immigrants move money home, and become the leading cross-border fintech for emerging markets.

The Team
-> Founded by Harvard grads / 3rd-time founders --- also founded Segovia (successful exit) and GiveDirectly (>300M revenue, fastest-growing NGO).
-> Top performers from top and varied organizations (e.g., Bain, Bolt, Google, McKinsey, SafeBoda, Uber, Zipline) --- we like moving fast, and we hire people that do as well.
-> Driven by mission, guided by values (see below) - in deed, not just word.
-> Team as global as the mission, >30 languages from 25 countries (i.e., if you're interested in learning to make Chicken Moambe, we're the place).

About Us
Taptap Send is backed by top VCs (Spark, Canaan, Reid Hoffman, Breyer Capital, etc.), rapidly growing and a great place for those looking for both impact and a fast-paced tech startup environment. Read more about the journey in Reid Hoffman's words or TechCrunch article

Launched in 2019, Taptap is tapping into a transformative shift in global finance: from banks to phones. While this has affected wealthier countries as well, it has been nothing short of a revolution for the emerging markets where the overwhelming majority of population had been unable to access digital finance previously. Taptap Send allows immigrants to send money home instantly and with no fee*, saving money in the process. With a formal market size of >700B alone, we've got a lot more saving to do for our users. Our mission is to reduce inequity by helping immigrants move money home, and become the leading cross-border fintech for emerging markets. And that's just the beginning...

*We charge fees for transfers on fixed exchange rate corridors (e.g., XOF, XAF).

Our Investors
Spark Capital, Canaan, Reid Hoffman, Breyer Capital (Jim Breyer), Unbound (Shravin Mittal), Wamda (Fadi Ghandour), Firstminute Capital, Slow Ventures (Sam Lessin), Helios Partners (Souleymane Ba), Crossbeam Ventures (Ali Hamed), Nikesh Arora, Samih Toukan, and many other context-specific angels

Role

Own the operation of TTS for the US, UK and EU corridors to Anglophone Africa. You will work to continue launching TTS within Ghanaian & Nigerian communities in the US, UK, EU and build a comprehensive growth strategy. You will conduct customer research; execute partnerships and events; set up offline and online advertising campaigns; measure operational efficiency and financials for the corridor; manage customer CRM; provide CS teams input into strategies for the market; work with Product and Ops to ensure high success rate and low latency and source and direct community ambassadors and influencers.

The role offers the chance to join an early-stage, high growth startup and to have a positive impact on the communities we serve. You will be expected to have deep knowledge of, and networks into, the community, a passion to support your community, and an entrepreneurial spirit, great interpersonal skills, and superb project management.

Responsibilities

You will lead growth efforts, including:

• Own growth / marketing budgets for your corridor from beginning to end
• Build trust-based relationships with diaspora communities through in-person and online communication
• Own the day to day management of the existing growth team for Ghana / Nigeria
• Conduct customer research with transfer senders on a regular basis
• Initiate, negotiate and build partnerships with community associations and organizations
• Set up offline and online advertising campaigns
• Source and lead community ambassadors and influencers
• Manage agencies for Paid, Creatives, Events
• Manage customers CRM
• Optimize Operations with help from Product, Ops and Eng teams

Requirements

• Fluency in English; other languages preferred e.g. Twi, Fante, Yoruba
• Based in the United States or United Kingdom - strong preference for NYC/NJ in the US, and London in the UK
• 6-10 years of experience in high growth-environment such as startups, marketing, scale-ups or similar relevant experience
• Experience in Offline and Performance Marketing preferred
• Knowledge and networks in the Ghanaian or Nigerian diaspora, and you feel comfortable hitting the streets and gettings people to use the Taptap Send app
• Strong business development/sales/marketing background is a strong plus

Also you are

• Outgoing - you love speaking to people and enjoy building meaningful relationships
• Execution Oriented - we have an 'impact first' philosophy and a lot to get done. You should be able to take an idea to implementation
• Mission Oriented - you are passionate about working for a net positive organisation / tech for good
• Organised - you have a system for how you approach your work that can keep you on track in a scrappy startup environment
• Driven - you thrive in a fast-paced, target oriented company

Taptap Values

Impact first

Team next

Accept reality

Propose solutions

Win with grit

Be proactively candid, with yourself and others

Love the particular

Own it

Create positive energy

Maybe, even have fun

Taptap Send is an equal opportunity employer dedicated to building an inclusive and diverse workforce. All employment decisions are decided on the basis of qualifications, experience and business need. We strongly encourage applications who are members of underrepresented communities to apply.

If you require reasonable adjustments to be made during the recruitment process, please do not hesitate to let us know. Any information you provide us in this respect will only be used to accommodate your requirements.

Note: we recognize imposter syndrome is real - any candidate that does not perfectly fit every characteristic of this role is still strongly encouraged to apply.

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