Growth Lead

Forager; United Kingdom; On-site; GBP 25,000 - 27,000; Full time

Job summary

Forager is looking for a Growth Marketing Manager to lead user acquisition initiatives on our new web application. The ideal candidate will drive conversion from free to paid subscriptions, employing data-driven strategies to enhance user engagement and optimize the conversion funnel. Responsibilities include creating marketing content, managing campaigns, and collaborating with product teams to improve user experience.

Benefits

Fast-paced collaborative environment

Career advancement opportunities

Competitive salary and benefits package

Qualifications

• Proven track record of improving conversion rates.
• Experience with A/B testing and funnel optimization.
• Strong understanding of customer lifecycle marketing.

Responsibilities

• Develop and execute strategies to convert free users to paid subscriptions.
• Analyze user behavior and optimize the user journey.
• Manage paid advertising campaigns to enhance user acquisition.

Skills

Analytical skills

User acquisition strategies

Campaign optimization

Communication

Education

Experience in SaaS or B2B

Proficiency in marketing automation tools

Tools

Google Analytics

HubSpot

Mixpanel

Job description

2 days ago Be among the first 25 applicants

We're seeking a dynamic and results-oriented Growth Marketing Manager to drive our user acquisition and, most importantly, maximize the conversion of free users to paid subscriptions on our new web application. You'll be the architect of our conversion funnel, leveraging data-driven strategies to optimize user engagement and accelerate revenue growth.

Responsibilities:

• Develop and execute comprehensive strategies focused on converting free users to paid subscriptions. This includes identifying key conversion points, designing targeted campaigns, and implementing effective messaging and incentives
• Analyze user behavior and identify opportunities to improve conversion rates. Utilize analytics tools to track key metrics, conduct A/B testing, and optimize the user journey
• Design and implement targeted email marketing campaigns, in-app messaging, and other communication strategies to nurture free users and drive conversions. Craft compelling copy and personalized offers to resonate with different user segments
• Collaborate with the product and engineering teams to optimize the onboarding process and improve the overall user experience. Ensure a seamless transition from free to paid
• Create and manage compelling marketing content, including landing pages, blog posts, and social media campaigns, to support conversion efforts. Highlight the value proposition of our paid subscription and address potential user objections
• Develop and manage paid advertising campaigns (e.g., Google Ads, social media ads) to drive targeted traffic to our free trial and subscription pages. Optimize campaigns for conversion and ROI
• Monitor and report on key performance indicators (KPIs) related to user acquisition, conversion rates, and revenue growth. Provide regular updates and insights to the leadership team.
• Stay up-to-date on the latest growth marketing trends and best practices, particularly in the SaaS subscription space. Continuously experiment and iterate to improve conversion performance
• Implement and optimize referral programs and other strategies to leverage existing users for acquisition and conversion
• Develop and implement customer segmentation strategies to tailor marketing messaging and offers for different user groups, with a focus on maximizing conversion potential
  
  

Requirements

• Proven track record of driving user acquisition and significantly improving free-to-paid subscription conversion rates.
• Strong analytical skills and experience using data to inform marketing decisions
• Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics, Mixpanel, HubSpot)
• Excellent written and verbal communication skills
• Experience in the SaaS or B2B space is a plus
• Experience with A/B testing, and funnel optimization
• Deep understanding of customer lifecycle marketing
  
  

Benefits

• Work in a fast-paced, collaborative, and supportive environment
• Opportunity to grow and advance your career
• Opportunity to be on the ground floor of a fast-growing startup
• Competitive salary and benefits package

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development

• Industries

  IT Services and IT Consulting

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