Growth-Driven Digital Marketing Manager

Pool House; England; On-site; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Code Hospitality subscription

Perks and Discounts platform

Health Care plan

Birthdays off

Free Health Assured EAP membership (co

Salary Sacrifice Scheme

Job summary

Poolhouse is seeking a Digital Marketing Manager to own the growth engine across paid media, CRM, SEO/GEO, landing pages, and marketing technology. You will work with the Head of Marketing and Tech Team to ensure discovery, engagement, and booking journeys are effective across digital touchpoints.

You will lead campaigns, optimise funnels, and develop analytics-driven insights to grow bookings and customer lifetime value, while embracing AI-driven testing and automation.

Qualifications

• 3+ years’ experience in digital marketing, growth marketing, or CRM.
• Strong paid media experience across multiple platforms.
• Knowledge of lifecycle marketing, segmentation, and performance reporting.
• Understanding of SEO, AEO, content optimisation, and AI-led discovery behaviours.
• Experience with websites, landing pages, tracking tools, and martech platforms.
• Creative and analytical mindset with attention to detail.
• Startup or high-growth experience preferred.
• Excellent prioritisation, organisation, and communication skills.
• Strong understanding of AI tools and workflow automation within marketing.
• Bias toward action with a willingness to test, learn, and improve continuously.

Responsibilities

• Own end-to-end delivery of paid campaigns across Meta, TikTok, LinkedIn, Google, and emerging channels.
• Build, launch, optimise, and report on full-funnel campaigns from discovery through to booking.
• Develop and execute CRM segmentation, lifecycle journeys, and customer engagement campaigns.
• Analyse customer behaviour, cohort performance, and booking trends to identify opportunities.
• Work closely with the Senior Content Manager to test messaging, offers, and creative performance.
• Collaborate with the Tech Team on website optimisation, tracking, integrations, and booking journeys.
• Support SEO, GEO, AEO, and AI search visibility improvements across digital platforms.
• Build and optimise landing pages to improve conversion rates and enquiry quality.
• Track and report on KPIs including CAC, CPA, ROAS, booking conversion, and CRM engagement.
• Document processes, experiments, and workflows to build a scalable marketing engine.
• Use AI tools responsibly to improve efficiency, reporting, experimentation, and workflow quality.

Skills

Digital marketing

CRM strategy

Paid media

SEO & AI-led discovery

Web analytics & tracking

Content coordination

Startup/scaleup experience

Communication

AI tools & automation

Tools

CRM platforms

Tracking tools

MarTech platforms

Job description

Poolhouse is seeking a Digital Marketing Manager to own the growth engine across paid media, CRM, SEO/GEO, landing pages, and marketing technology. You will work with the Head of Marketing and Tech Team to ensure discovery, engagement, and booking journeys are effective across digital touchpoints.

You will lead campaigns, optimise funnels, and develop analytics-driven insights to grow bookings and customer lifetime value, while embracing AI-driven testing and automation.