Growth Digital Marketing Manager (Performance + Brand)

Michael Page (UK); England; On-site; GBP 50,000 - 70,000; Full time

Job summary

A global luxury fashion brand seeks a Growth Digital Marketing Manager to oversee paid media strategy and drive performance across e-commerce platforms. The role demands a strategic leader with proven experience in performance marketing, and the ability to balance brand integrity while delivering measurable results. This is an exciting opportunity to impact business outcomes within a vibrant and dynamic sector.

Benefits

Competitive salary and package

Opportunity to work with a global fashion brand

Qualifications

• Proven track record managing paid media strategy end to end.
• Experience in luxury or fashion e-commerce is favorable.
• Strong command of key metrics: CAC, ROAS, LTV.

Responsibilities

• Take ownership of paid media growth and performance.
• Lead strategy across paid media channels optimizing for revenue.
• Collaborate with stakeholders for alignment on marketing goals.

Skills

Performance marketing

Growth marketing

E-commerce expertise

Paid media strategy

Brand consistency

Analytics

Tools

Google Ads

Meta Ads Manager

GA4

A/B testing tools

Job description

• Fantastic opportunity for a Growth Digital Marketing Manager
• To join a cool global fashion brand

About Our Client

A cool global luxury fashion brand.

Job Description

Strategic Leadership & Ownership

• Take full ownership of our paid media growth, from building awareness at the top of the funnel to driving conversion and maximizing revenue across our e-commerce platform.
• Lead all things performance media. Define the roadmap, manage budgets, set priorities, and guide both internal teams and external agency partners.
• Act as the key performance voice to senior leadership. Connect acquisition results to business outcomes, lifetime value modeling, and revenue impact.
• Balance short-term performance with long-term brand building. Run campaigns that deliver results while reinforcing lasting brand value.

Performance Optimization & Execution

• Lead strategy and execution across core paid media channels including Google Ads, Shopping, Meta, TikTok, YouTube, and Programmatic. Optimize for ROAS, CAC, and revenue.
• Own media planning, budget pacing, bidding strategy, and platform structure.
• Build a structured testing program across creative, audiences, landing pages, and platforms. Scale what works, cut what doesn't.

Agency Management & Strategic Accountability

• Collaborate with our media agency while holding them to high standards on performance, alignment, and ownership.
• Be the internal authority on paid media results. Continuously raise the standard for strategy, creative, and execution.

Brand-First Performance

• Protect the brand in every paid channel. Ensure all media reflects our voice, visual identity, and customer promise.
• Work closely with brand, creative, and content leads to develop assets built for performance without compromising brand integrity.

Cross-Functional Collaboration & Influence

• Align efforts across marketing, creative, product, and analytics. Ensure paid media execution supports broader business goals.
• Partner with Finance and Data to refine forecast models, improve spend efficiency, and demonstrate clear ROI.

The Successful Applicant

• 
  
  Experience in performance and growth marketing, with a strong focus on e-commerce and direct-to-consumer brands.
• 
  
  A proven track record of owning paid media strategy end to end, not just executing campaigns.
• 
  
  Confident in challenging agency recommendations, briefing senior leadership, and making high-impact business decisions.
• 
  
  Deep technical knowledge across platforms including Google Ads, Meta Ads Manager, Shopping Feed Management, GA4, GTM, Looker, and A/B testing tools.
• 
  
  Strong command of key performance metrics: CAC, ROAS, LTV, attribution models, incrementality, and media efficiency.
• 
  
  A strategic mindset paired with a sharp creative eye and a strong respect for brand consistency.
• 
  
  Experience in luxury, premium, or fashion e-commerce is a major plus. You understand brand positioning, aesthetic expectations, and the dynamics of high-consideration purchases.

What's on Offer

Competitive salary and package

Work for a cool global fashion brand