Groups & Events Sales Manager

edyn; London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A hospitality company in London is seeking a passionate Groups & Events Sales Manager to lead a high-performing team. Key responsibilities include driving reactive sales, overseeing the enquiry process, and ensuring exceptional guest experiences. The ideal candidate has experience in hospitality, strong leadership skills, and a data-driven mindset. This role offers a competitive salary and a hybrid work setup.

Benefits

Competitive salary

Personal development support

Qualifications

• Experience leading a reactive Groups & Events or sales-focused team.
• Natural people-person with a love for creating outstanding guest experiences.
• Comfortable managing data and reports.

Responsibilities

• Lead and inspire the Groups & Events reactive team.
• Oversee the enquiry process from start to conversion.
• Implement and refine SOPs and training modules.

Skills

Team leadership

Guest experience creation

Data management

Event coordination

Tools

Hotel booking systems

CRM platforms

Job description

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Job Title: Groups & Events Sales Manager
Location: London (Hybrid: 4 days in the office, 1 day from home)
Working Hours: Monday to Friday, 9:00–17:30

Be part of something brilliantly different.

At edyn, we’re not here to do what’s been done before. We create soulful hospitality experiences that blur the lines between home and hotel—design-led, guest-obsessed, and full of life. Right now, we’re on the hunt for a passionate Groups & Events Sales Manager to lead a high-performing team and help grow our group bookings across vibrant cities like London, Lisbon, Paris and beyond.

If you’ve got a people-first mindset, a passion for detail, and a knack for turning enquiries into unforgettable experiences, this is your moment.

What you’ll be doing

As our Groups & Events Sales Manager, you'll be the driving force behind our reactive sales function—leading, inspiring and converting.

• Taking the reins of our Groups & Events reactive team—overseeing the enquiry process from start to conversion
• Leading a small, brilliant team and collaborating closely with our property teams across the portfolio
• Jumping in as a player-coach—managing your own VIP and high-value enquiries when needed
• Implementing and refining SOPs and training modules that elevate every step of the guest journey
• Working closely with the Global Head of Groups & Events to track booking trends, produce insightful reporting, and unlock opportunities to grow revenue
• Championing a guest-first approach—really understanding what they need, then delivering above and beyond
• Ensuring a seamless handover from sales to planning, so our guests enjoy a smooth and spectacular experience
• Getting hands-on with systems and data—keeping everything clean, accurate and optimised
• Sharing your knowledge and building confidence across the team through training and support
• Connecting with stakeholders in Sales, Revenue and Ops to keep us moving forward together
• Bringing your energy, curiosity and creativity to a fast-paced, ever-evolving part of the business

What we’re looking for

• Experience leading a reactive Groups & Events or sales-focused team (hospitality background ideal)
• A natural people-person with a love for creating outstanding guest experiences
• Comfortable managing data, systems and reports—you know how to get to the insight that matters
• An expert juggler who thrives in a dynamic environment
• Experience using hotel booking systems or CRM platforms is a plus
• Curious, collaborative, and always up for a challenge
• Be part of a purpose-led business that’s redefining hospitality
• Work with a fun, passionate and driven team who care deeply about what they do
• Make a big impact in a growing global brand
• Enjoy a hybrid working setup based in our buzzing London HQ
• Competitive salary, personal development, and all the support you need to thrive

If you’re ready to bring your energy, lead with heart, and shape the future of group experiences at edyn, we’d love to hear from you.Apply today and become our next Groups & Events Sales Manager.