Groups & Events Sales Executive

edyn; London; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A modern hospitality brand in London is seeking a Groups & Events Sales Executive to drive sales and build relationships in the dynamic hospitality environment. You will craft and implement sales strategies, negotiate contracts, and work closely with clients to deliver exceptional experiences. The ideal candidate has proven experience in group sales, strong negotiation skills, and thrives in a fast-paced environment. Competitive salary, private healthcare, and opportunities for growth offered.

Benefits

Competitive salary plus performance bonuses

Private healthcare

Pension contributions

Discounts on stays

Learning and growth opportunities

Qualifications

• Experience in group and event sales within hospitality or hotel sector.
• Confident communicator and relationship-builder.
• Track record of closing high-value business.

Responsibilities

• Drive group and event sales across London properties.
• Implement sales strategies that attract new business.
• Negotiate contracts balancing commercial success with guest experiences.
• Prepare sales forecasts and reports for the senior team.

Skills

Group and event sales experience

Strong negotiation skills

Relationship-building

CRM software proficiency

Microsoft Office skills

Education

Degree in Hospitality, Events, or Business

Job description

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Job Title: Groups & Events Sales Executive
Location: London (Hybrid: 4 days in the office, 1 day from home)
Employment Type: Full-time, Permanent
Salary: Competitive + performance-based incentives

About edyn

At edyn, we believe in creating soulful hospitality experiences for the modern traveller. We’re not your typical hotel brand—we do things differently. Through our lifestyle aparthotel brands (including Locke and Cove), we’re reimagining how people stay, live and connect in cities across Europe.

With properties in key destinations like London, Lisbon, Paris and beyond, our spaces are design-led, guest-obsessed and rooted in the communities they’re part of. We don’t just offer a place to sleep—we offer a better way to stay.

Now, we’re looking for a vibrant and driven Groups & Events Sales Executive to help us continue crafting memorable experiences for our guests and partners across London.

About the role

As a Groups & Events Sales Executive, you’ll be at the heart of our sales team—fueling growth, building relationships and helping shape the future of group travel across edyn’s London portfolio. From corporate bookings to creative events, you’ll find the opportunities, close the deals and make magic happen for our clients.

What you’ll be doing

• Proactively driving group and event sales across our London properties
• Creating and implementing smart sales strategies that attract new business and boost revenue
• Building strong, lasting relationships with corporate clients, event planners and industry partners
• Negotiating contracts that balance commercial success with standout guest experiences
• Collaborating with on-property teams to deliver seamless service and exceptional events
• Staying on top of market trends and competitor activity to keep us ahead of the game
• Preparing regular reports and sales forecasts for the senior team
• Representing edyn at industry events, client meetings and networking opportunities
• Supporting the wider sales team with creative ideas, data insights and commercial savvy

What we’re looking for

• Proven experience in group and event sales within the hospitality, hotel or serviced apartment sector
• A confident communicator and natural relationship-builder
• Strong negotiation skills and a track record of closing high-value business
• Well-connected in the events and corporate travel space
• A team player who thrives in a fast-paced, ever-evolving environment
• Skilled in CRM software and Microsoft Office (bonus points for experience with booking platforms)
• A degree in Hospitality, Events or Business is great—but attitude and experience matter more

Why edyn?

• Be part of a brand that’s rewriting the hospitality rulebook
• Work with an ambitious, creative and purpose-led team
• Enjoy a hybrid working setup with our buzzing London HQ as your base
• Competitive salary + performance bonuses
• Private healthcare, pension contributions and more
• Discounts on stays across our stunning European properties
• Genuine opportunities for learning, growth and progression

We’re building a community that celebrates individuality and champions creativity. If that sounds like your kind of place, we’d love to hear from you.

Apply now and become our next Groups & Events Sales Executive.