Group Product Director

JR United Kingdom; Cheltenham; On-site; GBP 150,000 - 200,000; Full time

Job summary

An established industry player is seeking a visionary Group Product Director to spearhead innovative product development for a renowned multi-brand Tour Operator. This pivotal role offers the chance to influence the company's direction and enhance market presence, particularly in the silver traveller sector. The ideal candidate will possess exceptional leadership skills and a keen understanding of customer preferences, driving revenue growth through strategic product initiatives. Join a dynamic team committed to delivering extraordinary travel experiences while ensuring operational efficiency and customer satisfaction.

Qualifications

• Proven experience in leading product strategies and teams.
• Strong analytical skills for market analysis and competitor review.

Responsibilities

• Lead product strategy and development for high-margin offerings.
• Ensure operational excellence and compliance across product lines.
• Build relationships with suppliers and represent the company at events.

Skills

Strategic Leadership

Commercial Management

Product Development

Operational Excellence

Customer Experience Focus

Job description

We are looking to recruit an experienced, forward-thinking and inspirational Group Product Director to lead product creation for the JG Travel Group, a well-respected multi-brand Tour Operator. This role offers a genuine opportunity to make a game-changing impact on our 2026 performance and beyond.

Reporting to the CEO, you will lead the development of distinctive, high-margin products that maintain our brand heritage while attracting new customers in the silver traveller market. Success in this role means increasing our Average Selling Price (ASP), growing revenue and market share, and delivering exceptional customer experiences through streamlined, efficient operations across both domestic and international offerings.

Commercially minded with experience of driving growth through innovative product development, we are looking for someone who has demonstrated the ability to identify competitive advantages, translating them into product features that drive customer preference and ultimately, market share gains.

Specific accountabilities include:

Strategic Leadership

• Develop and deliver the product strategy and volume plan in line with the overall Strategic Plan, driving revenue growth and increasing ASP across all brands.
• Lead and develop the Product and Operations’ teams to deliver high-performing products that position us as a leader in the silver traveller market.
• Analyse competitor offerings, customer preferences, and emerging travel trends to identify opportunities for market share growth.

Product Development

• Design interesting, experiential, and distinctive itineraries across all brands that drive customer engagement and sales.
• Review existing product offerings to ensure they continue to meet customer needs and deliver on commercial requirements.
• Enhance our domestic and international product portfolio to create travel experiences that command competitive pricing with strong margins.
• Conduct regular competitor analysis to identify market gaps and opportunities for differentiation.

Commercial Management

• Ensure product contracting levels are in line with budget aspirations and negotiate optimal commercial terms across all product elements.
• Work closely with the Finance team to ensure accurate and timely reporting of all product costs to maintain margins that deliver the budget.
• Collaborate with the Commercial team on creating effective product briefs, including sales focus, consolidations, and inventory management.
• Monitor sales performance for each product category and make timely, data-driven recommendations to achieve sales targets.

Operational Excellence

• Ensure efficient administration processes for transport, accommodation, and tour activities while maintaining high levels of customer service.
• Manage and oversee the Product Managers, Contracting and Operational teams, driving optimal team performance.
• Ensure all customer-facing staff and contractors have the right skills and tools to deliver contractual terms and SLAs.
• Working with the Customer team, actively utilise customer feedback to improve products and inform future product development.
• Oversee Customer Health & Safety compliance across all products and operational areas.
• Build and maintain effective supplier relationships to secure competitive rates and high-quality service delivery.
• Implement standardised contracting approaches to ensure consistent service levels and favourable terms.
• Create buy-in for the product vision internally and externally, ensuring sales teams are equipped to sell effectively.
• Represent the company at trade events and actively network within the travel industry to promote our brands and source new opportunities.

The ideal candidate will have strong leadership skills, with a solid background in service delivery, with a key focus on overall customer experience and a continual drive on operational and process efficiencies.

If you feel you have the relevant experience and attributes for this role, please send your CV and letter of application to Helen Moylan/ Chief Customer & People Officer at [emailprotected]