Group Marketing Manager

Get Golfing CIO; England; On-site; GBP 28,000 - 34,000; Full time

Job summary

A dynamic leisure company in the UK is seeking a proactive Marketing Manager to lead their marketing activities across digital platforms. The successful candidate will manage HubSpot CRM, execute innovative digital campaigns, and engage with community initiatives. Ideal for those with digital marketing and CRM expertise, this role offers competitive benefits and a salary between £28k - £34k depending on experience.

Benefits

Pension Plans

Training & Development

Free Golf

50% discount on food and beverage

Staff referral programme

Qualifications

• Strong understanding of CRM, marketing automation, and analytics.
• Proven experience in digital marketing including email and social media.
• Excellent communication and interpersonal skills.

Responsibilities

• Manage and optimise HubSpot CRM for marketing automation.
• Plan and execute digital marketing campaigns.
• Coordinate content production for various platforms.

Skills

CRM Management

Digital Marketing

Content Creation

SEO

Community Engagement

Tools

HubSpot

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

We are seeking a proactive and detail-oriented Marketing Manager to lead and optimise our marketing activity across a range of digital platforms and campaigns. This role will be instrumental in enhancing customer engagement, promoting our offerings, and driving revenue growth through data-led marketing strategies.

Key Responsibilities

HubSpot CRM Management

• Maintain, configure, and optimise HubSpot CRM for marketing automation, lead nurturing, and reporting

• Develop and manage workflows, email campaigns, and customer segmentation

• Generate actionable insights from CRM data to improve conversion and retention

• Ensure data cleanliness and integrity

Digital Marketing Campaigns

• Plan and execute digital campaigns across email, social media, and paid media

• Work with venue managers to build campaign calendars and support local marketing initiatives

• Use data and analytics to monitor performance and refine strategies

Content Creation & Management

• Coordinate content production for web, social, email, and other channels

• Manage internal and external creative resources including photography, video, and design

• Ensure consistent branding and messaging across platforms including onsite POS

Website & SEO

• Manage and update website content in alignment with SEO best practices

• Collaborate with developers to improve UX and conversion

• Monitor site analytics to identify and implement optimisations

Get Golfing App Management (Pacesetter)

• Oversee functionality, updates, and integration of the Get Golfing App

• Collaborate with developers and support teams to enhance user experience

• Train and support staff and members in app usage

Community Engagement & Charitable Initiatives

• Work closely with the Charities and Communities team to promote outreach programmes and fundraising initiatives

• Create marketing content that highlights our charitable impact

• Support campaigns aimed at increasing community involvement and awareness of Get Golfing's mission

Requirements

• Strong understanding of CRM, marketing automation, and analytics (HubSpot experience preferred)

• Proven experience in digital marketing (email, social media, SEO, content marketing)

• Excellent communication, writing, and interpersonal skills

• Highly organised, with strong attention to detail and ability to manage multiple priorities

• Experience in the golf, leisure, hospitality, or charity sectors is a plus

• Ability to work both independently and collaboratively in a dynamic environment

Benefits

• Pension Plans
• Training & Development
• Free Golf
• 50% discount on food and beverage
• Staff referral programme
• £28k - £34k depending on experience