Group Marketing Lead, Digital

Company Description

ABOUT IQ-EQ

We’re a leading Investor Services group offering end-to-end services in administration, accounting, reporting, regulatory and compliance needs of the investment sector worldwide.

We employ a global workforce of 5,800+ people across 25 jurisdictions and have assets under administration (AUA) exceeding US$750 billion. We work with 13 of the world’s top 15 private equity firms.

Our services are underpinned by a Group-wide commitment to ESG and best-in-class technology including a global data platform and innovative proprietary tools supported by in-house experts.

Above all, what makes us different is our people. Operating as trusted partners to our clients, we deliver intelligent solutions through a combination of technical expertise and strong relationships based on deep client understanding.

We’re driven by our Group purpose, to power people and possibilities.

The Group Marketing Lead, Digital is a senior role within our global business, responsible for developing and executing a comprehensive digital strategy across all areas of the business. This position requires a digital visionary who can drive digital transformation, elevate our brand presence, and generate measurable results across all digital platforms globally.

Key responsibilities

• Digital strategy: Design and implement a forward-thinking digital marketing strategy that aligns with our commercial goals and objectives
• Team leadership: Lead, mentor, and inspire the wider marketing team, fostering a culture of innovation and excellence across all digital marketing touchpoints
• Brand management: Enhance and protect the IQ-EQ brand through strategic digital initiatives, ensuring consistency and quality across all digital channels.
• Campaign management: Be actively engaged in the planning, execution, and optimisation of digital marketing campaigns, utilising data-driven insights to maximise ROI
• Content creation: Develop and curate high-quality content that engages and informs our target audience, supporting lead generation and customer retention efforts
• SEO and SEM: Lead efforts to improve search engine visibility and drive organic traffic through effective SEO strategies, as well as managing paid search campaigns for targeted reach
• Analytics and reporting: Track, measure, and report on digital marketing performance, providing actionable insights to stakeholders
• Budget management: Manage the digital marketing budget effectively, ensuring optimal allocation of resources to achieve strategic objectives
• Stakeholder collaboration: Work closely with cross-functional stakeholders to ensure our digital marketing delivers results
• Innovation: Stay abreast of industry trends, emerging technologies, and best practices to continuously evolve and improve our digital marketing strategy

Personal attributes

• Strategic vision: A forward-thinking leader who can anticipate digital market trends and develop strategies that position us for long-term success
• Resilience: Ability to thrive in a dynamic and challenging environment, maintaining focus and motivation in a transformational business environment
• Collaboration: A team player who values collaboration and can work effectively with colleagues across various departments and geographies
• Integrity: Demonstrates a high level of integrity and ethical behaviour, earning the trust and respect of colleagues and stakeholders
• Passion: Enthusiastic about digital marketing and committed to driving excellence and innovation within the team and across the Group
• Strong commercial perspective and naturally curious

Reporting lines

The Group Marketing Lead, Digital will report directly to the Chief Marketing Officer (CMO) and will collaborate closely with other senior leaders to ensure alignment with overall business objectives. Line manager responsibility for one direct report.

Key performance indicators (KPIs)

• Achievement of digital marketing goals and targets, including lead generation, conversion rates, and customer acquisition
• Growth in digital brand presence and engagement metrics, including website traffic, social media followers, and content interactions
• Drive continuous improvement in SEO rankings and organic search visibility
• Effective budget management and optimisation of marketing spend
• Successful execution of digital marketing campaigns with measurable ROI

• Education: Degree in digital marketing, business, or a related field; master’s degree preferred
• Experience: 8-10 years’ experience in digital marketing with a proven track record of success in a senior leadership role
• Skills:
• Strong leadership and management skills with the ability to inspire and drive a team towards achieving strategic goals
• Demonstrable expertise in digital marketing platforms, tools, and technologies, including SEO, SEM, social media, email marketing, and content management systems
• Exceptional analytical skills with the ability to interpret data and translate it into actionable strategies
• Excellent communication and interpersonal skills, capable of building relationships and collaborating with diverse teams and stakeholders
• Creative thinking and problem-solving abilities, with a passion for innovation and continuous improvement
• Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment

OUR COMMITMENT TO YOU AND THE ENVIRONMENT

As a forward-looking business, sustainability is integral to our strategy and operations. Our sustainability depends on us building and maintaining meaningful, long-term relationships with all our stakeholders – including our employees, clients, and local communities – while also reducing our impact on our natural environment.

There is always more we can, and should do, to improve – whether in relation to our people, our clients, our planet, or our governance. Our ongoing success as a business depends on our sustainability and agility in a changing and challenging global landscape. We’re committed to fostering an inclusive, equitable and diverse culture for our people, led by our Diversity, Equity, and Inclusion steering committee.

Our learning and development programmes and systems (including PowerU and MyCampus) enable us to invest in growing our employees’ careers, while our hybrid working approach supports our employees in achieving balance and flexibility while remaining connected to their colleagues. We want to empower our 5,800+ employees - from 94 nationalities, speaking 41 languages across 25 countries - to each achieve their potential. Through IQ-EQ Launchpad we support female managers launching their first fund, in an environment where only 15% of all private equity and venture capital firms are gender balanced.

We’re committed to growing long-term relationships with our clients and supporting them in achieving their objectives. We understand that our clients' sustainability and success leads to our sustainability and success. We’re emotionally invested in our clients right from the beginning.