Group Marketing and Content Manager -Visitor attractions

Leisure People; England; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading visitor attractions operator in Hampshire seeks a Group Marketing and Content Manager to enhance brand presence and lead marketing initiatives. This role combines strategic content development with hands-on team leadership within a supportive organization committed to community enrichment.

Benefits

Opportunity to develop the role further

Ongoing mentoring for career advancement

Inclusive and supportive work environment

5% employee / 7.5% employer pension

25 days annual leave plus bank holidays

Life assurance 3x annual salary

Health cash plan

Discounts on retail and leisure

Generous maternity, paternity, and sick pay

37-hour work week

Qualifications

• Experience in marketing team coaching and development.
• Track record in content strategy and execution.
• Knowledge of digital marketing tools and techniques.

Responsibilities

• Raising brand profile through content creation.
• Leading a marketing team to drive footfall and revenue.
• Managing multi-channel marketing campaigns.

Skills

Coaching and developing small marketing teams

Content strategy and brand marketing

Developing and executing multi-channel marketing campaigns

Driving digital engagement and organic search growth

Effective use of content management systems

Digital marketing, PPC, SEO

Strong copywriting, storytelling, and editorial skills

Stakeholder management

Job description

Group Marketing and Content Manager -Visitor attractions

From £45,000+ excellent benefits

Winchester/Hampshire/WFH 2-3 days week

We are looking for a Group Marketing and Content Manager for an entrepreneurial, ambitious visitor attractions operator who operate museums, arts, cultural and entertainment venues throughout Hampshire.

Reporting into the Commercial Director, this newly created role will be responsible for raising the profile and reach of the brand through content creation whilst leading the marketing team to drive footfall and revenue into their venues.

70% of the role will be content and brand development and 30% team leadership so this is a hands-on post.

We would love to hear from if you have:

• Experience in coaching and developing small marketing teams.

• Experience in content strategy and brand marketing.

• Experience in developing and executing multi-channel marketing campaigns.

• Track record of driving digital engagement and organic search growth through content marketing.

• Experience of effective use of content management systems and digital communications platforms including multiple social media channels.

• Experience in digital marketing, PPC, SEO and tools.

• Strong copywriting, storytelling, and editorial skills.

• Internal and external stakeholder management experience.

• Ideally some knowledge of ticketing platforms and audience development strategies.

• Your own vehicle and able to work in Winchester up to three days per week.

Benefits

• Opportunity to develop and evolve the role further.

• Ongoing mentoring and development to support with future advancement.

• Working for a large, supportive, inclusive, fun organisation with a genuine purpose to enrich the lives of the communities they serve.

• 5% employee/7.5% employer pension

• 25 days annual leave plus bank holidays

• Life assurance 3x annual salary

• Health cash plan.

• Discounts on retail, leisure, going out and holidays

• Generous occupational maternity, paternity, adoption and sick pay.

• Working a 37-hour week

For more information, please click apply and we will be in touch promptly if you have the right level of experience.