Group Director - Sport Sponsorship

ENGINEERINGUK; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A leading agency is seeking a Group Director to oversee key agency accounts and enhance client partnerships across Europe. The role demands expertise in sports partnerships, strategic counsel, and effective communication skills. You will manage budgets, deliver activation plans, and ensure seamless client interactions while contributing to new business efforts and agency marketing.

Qualifications

• Senior sports partnerships expert with strategy development skills.
• Experience in partnership activation and project management.

Responsibilities

• Lead communication with clients and stakeholders.
• Deliver partnership activation plans and manage budgets.
• Guide account teams and support junior staff.

Skills

Communication

Negotiation

Strategic Counsel

Job description

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About the Role:

Fuse is seeking a Group Director to lead multiple key agency accounts, including prominent brands with exciting pan-European sport partnerships.

Group Directors at Fuse play a central role, understanding client businesses and partnership objectives, and leading communication with clients and stakeholders. They offer strategic counsel and recommendations to optimize client investments.

They are experts in sport and entertainment partnerships, with skills in rights consultancy, contract negotiation, and sponsorship activation planning, backed by strategy or activation experience.

Responsibilities include delivering partnership activation plans, applying marketing and sponsorship expertise, collaborating across agency divisions, and providing value to clients.

They guide account teams, support junior staff, and ensure seamless client delivery. They also manage budgets, profitability, and commercial aspects, including account P&L, resource efficiency, and scope management.

Additionally, they contribute to new business efforts, agency marketing, and cultural initiatives.

Desired Skills & Experience

Industry Knowledge & Experience

• Senior sports partnerships expert, capable of developing strategies and advising senior clients
• Involved in partnership activation while delegating project management
• Knowledge of partnership trends impacting brand activities

Experience in campaigns leveraging partnerships for objectives like digital innovation, CSR/ESG, B2B, B2C, and customer acquisition.

Commercials & Operations

• Understanding of financial relationships, resource planning, budgets, and profitability
• Ability to negotiate budgets and manage revenue targets
• Experience in scoping and contract negotiations

Communication & New Business

• Excellent written and verbal communication skills
• Confidence in leading senior client meetings and presentations
• Ability to pitch strategies and proposals effectively
• Growth mindset and proactive in seeking opportunities

Attitude

• Positive, confident, and intentional approach
• Ownership of projects and relationships
• Strong interpersonal skills and team management
• Role model within the agency

About the Agency:

Culturally connected and effective, Fuse is a global agency with local expertise, specializing in partnerships across sport, music, film & TV, gaming, and esports. Powered by Omnicom Media Group, we value trusted relationships, sound judgment, and transparency.

Our team includes 120 in London and 300 worldwide, working with clients like PepsiCo, Vodafone, Nissan, and others.

Our Commitment:

We encourage everyone to showcase their talents and offer support through adjustments in the recruitment process. Contact us at [e-mail] for assistance.

Diversity & Inclusion:

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