Group Director of Marketing & Admissions

UNIVERSITY CENTRE SOMERSET COLLEGE GROUP; Bridgwater; On-site; GBP 80,000 - 100,000; Full time

Job summary

A forward-thinking educational institution in Bridgwater seeks a Director of Marketing & Admissions to lead innovative marketing strategies and enhance student recruitment. The ideal candidate will have significant experience in strategic marketing, admissions, and brand development. This role offers a competitive salary, benefits package, and ample opportunities to make a significant impact on student lives and the community.

Benefits

Competitive salary

Generous pension scheme

Substantial annual leave

CPD opportunities

Collaborative work culture

Qualifications

• Proven experience in strategic marketing and brand development.
• Strong track record in student recruitment and admissions processes.
• Ability to work collaboratively across teams and with external partners.

Responsibilities

• Lead marketing strategies aligned with organizational growth.
• Oversee applicant engagement and strategic partnerships.
• Ensure high service standards in the admissions process.

Skills

Strategic Marketing

Student Recruitment

Brand Stewardship

Compliance

Leadership

Job description

Based at Bridgwater College

Join Our Team as the Director of Marketing & Admissions

Are you an inspiring leader passionate about marketing excellence and innovative student recruitment strategies? Do you thrive in dynamic educational environments and want to be part of a team committed to transforming lives through education? If so, we'd love to hear from you!

This is an exciting opportunity to join the University Centre Somerset College Group (UCSCG) - a new institution formed by the merger of Bridgwater & Taunton College (BTC) and Strode College. With a projected turnover of £80 million, the College Group aims to be one of the highest-performing College Groups in the country.

We are a values-based organisation, and our vision - "Transforming lives and communities through learning & partnerships" - sits at the heart of everything we do. As Director of Marketing & Student Recruitment, your decisions and leadership should reflect these values and a commitment to delivering the best possible outcomes for our students and communities.

This is a demanding by deeply rewarding role. We're seeking a dynamic, visionary leader with the drive, ambition and influence to shape our brand, lead with integrity, and make a lasting impact on learners, staff and the broader Somerset community.

What is the University Centre Somerset College Group (UCSCG)?

The University Centre Somerset College Group (UCSCG) is a newly formed educational institution created through the merger of Bridgwater & Taunton College (BTC) and Strode College. It unites four campuses - Bridgwater College, Taunton College, Cannington College & Strode College - under a single mission: to deliver outstanding further & higher education across Somerset.

At the heart of UCSCG's higher education provision is University Centre Somerset (UCS), which delivers real-word, career-focussed degrees under the motto "Degrees for Real Life"

What Makes UCSCG Unique?

• Integrated Learning Journey: Seamlessly connects vocational training with higher education.
• Community & Employer Partnerships: Strong relationships with industry t ensure curriculum relevance and student employability.
• Commercial and Cultural Assets include:
• The Quantock Restaurant
• The Walled Gardens of Cannington
• Cannington Golf Club
• The McMillan Theatre
• Construction Skills and Innovation Centre (CSIC)

About the Role:

As the Director of Marketing & Admissions, you will lead UCSCG's strategic approach to marketing, student recruitment, and brand development. This is a pivotal leadership role with influence across both operational and strategic levels of the organisation.

Key Responsibilities:

• Strategic Marketing: Lead the design and implementation of innovative marketing strategies aligned with UCSCG's growth objectives. Use data and insights to respond to market trends and audience behaviours.
• Student Recruitment: Foster a culture of continuous improvement across the recruitment cycle. Oversee applicant engagement, school and college liaison activity, strategic partnerships, and high-impact events.
• Admissions: Ensure a responsive and data-informed admissions process that upholds high service standards across all applicant touchpoints.
• Brand Stewardship: Act as a strategic brand ambassador, working closely with senior leaders across the colleges and the wider Group to ensure clear, consistent and engaging brand communications.
• Compliance: Provide strategic oversight of the Student Visa Compliance, maintaining rigorous standards and regulatory alignment.

What We Offer:

• A competitive salary and benefits package.
• A generous pension scheme.
• Substantial annual leave entitlement, including wellbeing days and a 2-week Christmas closure.
• A collaborative and innovative work culture.
• Opportunities CPD opportunities with dedicated development days.
• The chance to make a real difference in the lives of students and our communities.

Join Us:

If you're ready to shape the future of marketing and student recruitment within a forward-thinking and collaborative college group, we'd love to hear from you!

Apply now and take the next step in your leadership journey.