Group Director of Marketing & Admissions

UCS College Group; Bridgwater; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading educational institution in Bridgwater seeks a dynamic Director of Marketing & Admissions to lead innovative strategies for student recruitment and brand development. This role will have a significant influence on operational and strategic levels, ensuring high-quality engagement with students and stakeholders. The ideal candidate will possess substantial experience in marketing and leadership within a higher education context, and a passion for transforming student lives.

Benefits

Competitive salary and benefits package

Generous pension scheme

Substantial annual leave

Opportunities for CPD

Qualifications

• Extensive experience in marketing and student recruitment.
• Proven leadership skills with the ability to influence and inspire.
• Experience in a higher education setting is desirable.

Responsibilities

• Lead UCSCG's marketing, student recruitment, and brand strategy.
• Oversee applicant engagement and strategic partnerships.
• Ensure high standards in admissions processes.

Skills

Strategic Marketing

Student Recruitment

Brand Stewardship

Data-Driven Decision Making

Education

Relevant degree/qualification

Job description

Are you an inspiring leader passionate about marketing excellence and innovative student recruitment strategies? Do you thrive in dynamic educational environments and want to be part of a team committed to transforming lives through education? If so, we’d love to hear from you!

This is an exciting opportunity to join the University Centre Somerset College Group (UCSCG) - a new institution formed by the merger of Bridgwater & Taunton College (BTC) and Strode College. With a projected turnover of £80 million, the College Group aims to be one of the highest-performing College Groups in the country.

We are a values-based organisation, and our vision - “Transforming lives and communities through learning & partnerships” – sits at the heart of everything we do. As Director of Marketing & Student Recruitment, your decisions and leadership should reflect these values and a commitment to delivering the best possible outcomes for our students and communities.

This is a demanding by deeply rewarding role. We’re seeking a dynamic, visionary leader with the drive, ambition and influence to shape our brand, lead with integrity, and make a lasting impact on learners, staff and the broader Somerset community.

What is the University Centre Somerset College Group (UCSCG)?

The University Centre Somerset College Group (UCSCG) is a newly formed educational institution created through the merger of Bridgwater & Taunton College (BTC) and Strode College. It unites four campuses – Bridgwater College, Taunton College, Cannington College & Strode College – under a single mission: to deliver outstanding further & higher education across Somerset.

At the heart of UCSCG’s higher education provision is University Centre Somerset (UCS), which delivers real-word, career-focussed degrees under the motto “Degrees for Real Life”

What Makes UCSCG Unique?

• Integrated Learning Journey: Seamlessly connects vocational training with higher education.
• Community & Employer Partnerships: Strong relationships with industry t ensure curriculum relevance and student employability.
• Commercial and Cultural Assets include:
  • The Quantock Restaurant
  • The Walled Gardens of Cannington
  • Cannington Golf Club
  • The McMillan Theatre
  • Construction Skills and Innovation Centre (CSIC)

About the Role:

As the Director of Marketing & Admissions, you will lead UCSCG’s strategic approach to marketing, student recruitment, and brand development. This is a pivotal leadership role with influence across both operational and strategic levels of the organisation.

Key Responsibilities:

• Strategic Marketing:Lead the design and implementation of innovative marketing strategies aligned with UCSCG's growth objectives. Use data and insights to respond to market trends and audience behaviours.
• Student Recruitment:Foster a culture of continuous improvement across the recruitment cycle. Oversee applicant engagement, school and college liaison activity, strategic partnerships, and high-impact events.
• Admissions:Ensure a responsive and data-informed admissions process that upholds high service standards across all applicant touchpoints.
• Brand Stewardship:Act as a strategic brand ambassador, working closely with senior leaders across the colleges and the wider Group to ensure clear, consistent and engaging brand communications.
• Compliance:Provide strategic oversight of the Student Visa Compliance, maintaining rigorous standards and regulatory alignment.

What We Offer:

• A competitive salary and benefits package.
• A generous pension scheme.
• Substantial annual leave entitlement, including wellbeing days and a 2-week Christmas closure.
• A collaborative and innovative work culture.
• Opportunities CPD opportunities with dedicated development days.
• The chance to make a real difference in the lives of students and our communities.

Join Us:

If you’re ready to shape the future of marketing and student recruitment within a forward-thinking and collaborative college group, we'd love to hear from you!

Apply now and take the next step in your leadership journey.