Group Digital Marketing Coordinator: Engagement & Analytics

KINAXIA TRANSPORT AND WAREHOUSING LIMITED; Manchester; On-site; GBP 30,000 - 35,000; Full time

Job summary

KINAXIA TRANSPORT AND WAREHOUSING LIMITED is seeking a Group Digital Marketing Coordinator to enhance their marketing team's effectiveness. This role involves managing digital platforms and supporting the Group Marketing Strategy, which includes ensuring consistency across various digital outputs.

The ideal candidate should possess excellent digital marketing skills, a background in supporting marketing initiatives, and the ability to engage effectively with colleagues and subsidiaries. This North West-based role emphasizes creativity, coordination, and analysis within the marketing framework.

Qualifications

• Prioritising, multitasking and Coordinating.
• Digital awareness for web and CMS platforms.
• Use of social media platforms.

Responsibilities

• Manage and maintain all group digital platforms for quality output.
• Provide administration support to the Group Sales & Marketing Director.
• Attend and contribute to all departmental meetings for quality feedback.

Skills

Motivation and persuasion

Diplomacy and humility

Creative thinking and writing

Research and Data analysis

Digital awareness for social media platforms

SEO and PPC concepts

All Microsoft software and office packages

Communication – Level 3 or above

Education

English and Mathematics – GCSE min

Job description

Kinaxia Logistics are looking for a Group Digital Marketing Co Ordinator to join our Marketing Team. You will be required to support the delivery of the Group Marketing Strategy by coordinating and considering tactical activity for social media and Extranet platforms ensuring that all digital output is appropriate and supports the departmental objectives to increase market presence and internal engagement.

This role is North West Based.

· Manage and maintain all group digital platforms, to ensure quality, timely and engaging output in line to meet the business objectives for digital marketing;

· Provide administration support to the Group Sales & Marketing Director in the delivery of all initiatives including events for both departmental and promotional occasions that enable the business to demonstrate continuity and connectivity to the corporate values;

· Attend and contribute to all departmental meetings to provide quality information on the performance of group Marketing, including the formulation of creative ideas and receive feedback, business related updates and sign off;

· Serve as joint secondary departmental point of contact for group departments and subsidiary companies, in addition to external enquiries and suppliers providing a consistent, professional and efficient dimension for the Group Marketing Department

· Provide the Kinaxia subsidiary companies a consistent digital footprint that is customer and colleague engaging;

· Establish solid relationships with group departments, subsidiaries and marketing ‘champions’ ensuring maximum engagement in digital output across all mediums;

· Monitor and review analytics associated with all digital output to ensure maximum performance.

· Remain mindful of thirteen individual subsidiary business cultures, historic practice and associated sensitivities when rolling out and implementing change in order to maintain engagement and avoid obstruction.

Key Skills, Experience & Qualifications:

· Motivation and persuasion

· Diplomacy and humility

· Creative thinking and writing

· Prioritising, multitasking and Co-ordinating

· Research and Data analysis

· Digital awareness for social media platforms

· Digital awareness for web and CMS platforms

· SEO and PPC concepts

· All Microsoft software and office packages

· Use of social media platforms

· Digital platforms in addition to Social Media

· Maintenance of CMS

· Employee and customer engagement

· Political and current affairs interest

· English and Mathematics – GCSE min

· Communication – Level 3 or above (Desirable)

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