Group Content Manager

Incubeta; London; Hybrid; GBP 55,000 - 85,000; Full time

Job summary

Incubeta is seeking a Group Content Manager to join its marketing team in London. The ideal candidate will have a deep understanding of content strategy, excellent stakeholder management skills, and extensive experience in content marketing. This role offers the opportunity to work across various exciting projects, focusing on nurturing leads and driving business growth through impactful content.

Benefits

Industry benchmarked salary

Credit-based benefits package

Flexi-hours scheme

Training and charity days

Mental health days

Regular development reviews

Qualifications

• Minimum of 4 years experience in content marketing or creation.
• Excellent writing and proofreading skills required.
• Strong strategic and analytical skills with data-driven decision-making.

Responsibilities

• Develop and manage a global content calendar.
• Ensure written excellence across all content outputs.
• Analyze content performance metrics and optimize engagement.

Skills

Writing

Editing

Content SEO

Communication

Analytical skills

Stakeholder Management

Tools

Google Analytics 4

Monday.com

Hubspot

Semrush

Wordpress

Job description

Group Content Manager

We are looking for an experienced and highly motivated Content Manager to join our Group Marketing team and help drive business growth for Incubeta through the use of mixed-media content. Reporting into the Group Director of Marketing, the Content Manager will have one direct report, a Multi-Media Content Executive based in Cape Town, South Africa.

As Content Manager, you will be responsible for the development, and execution of a global content calendar and strategy in line with our brand value proposition and voice. You will recognize and understand our audiences’ business objectives, pain points and frustrations, reflecting this within the content we produce to help nurture leads and support wider business objectives.

Excellent stakeholder management is essential to this role. The successful candidate will be able to demonstrate how they would build and nurture strong internal relationships across the business, ensuring expectation management, engagement, team satisfaction and employee participation.

You will stay up to date with industry trends to ensure Incubeta remains ahead of the curve and front of mind - keeping regular tabs on partners (such as Google and Amazon) and competitor activity.

Key Responsibilities:

• Content Strategy - develop, execute and maintain a robust content strategy in line with Incubeta’s core content threads and brand values.
• Content Calendar - develop, manage and deliver the group multi-media content calendar, liaising with key channel owners to ensure a consistent online presence across key digital channels.
• Content Production - curate and execute key pieces of content including but not limited to blogs, whitepapers/reports, case studies, audio and PR.
• Quality Control - ensure written excellence across all content outputs, proofreading, editing and executing lead-driving assets that align with Incubeta’s tone of voice, and resonate with the wider digital marketing industry.
• Cross-Market Collaboration - collaborate closely with stakeholders across Incubeta’s key markets (US, UK and APAC), aligning content production with region and sale needs.
• Industry Knowledge - maintain a deep understanding of the industry, our target audience and key trends that impact Incubeta and our clients.
• Content Analysis - analyze content performance metrics to optimize engagement, and produce in-depth reports for stakeholder visibility that align with personal, team and company OKRs
• PR - maintain and manage our PR agency, synchronizing marketing and business strategies with PR initiatives, ensuring a seamless brand narrative and messaging.

Requirements:

• Minimum of 4 years experience in a content marketing, content creation or digital content based role.
• Excellent writing, editing, and proofreading skills.
• Strong understanding and application of Content SEO best practices
• Excellent prioritization, multi-tasking, and communication skills.
• Proficiency in digital marketing tools and platforms (such as Google Analytics 4, Monday.com, Hubspot, Semrush and Wordpress).
• Strong strategic and analytical skills with data-driven decision-making abilities.
• A robust portfolio showcasing successful content creation and management across digital platforms.
• Prior experience with PR and stakeholder management is preferable.
• Exposure to AI tools (e.g. Gemini) for content creation and optimization is a bonus.
• Managerial experience

Expectations:

• Hybrid working with a minimum of 2 days in the office a week.
• Willingness to travel to other offices if the situation requires.

What you get:

Incubeta’s Content Manager will sit within the Group Marketing team and will have the opportunity to work across a broad range of exciting projects alongside their day-to-day responsibilities, including events, press launches and acquisitions.

Key benefits include:

• An industry benchmarked salary - which is reviewed on a regular basis and can increase as you progress along your career path.
• A credit-based benefits package that allows you to choose from a range of benefits including health care, additional pension, gym memberships and more.
• A flexi-hours scheme that allows you to start early/late and finish early/late.
• 6 charity or training days a year.
• 3 mental health days a year known as ‘Me Days’.
• Office Christmas and Summer socials.
• Regular development reviews to discuss your career progression and goals.

About Incubeta:

Global marketing agency, Incubeta, empowers ambitious brands to harness marketing as a key driver of sustainable growth and long-term business success. With over two decades of experience and a global presence spanning 18 offices, Incubeta partners with leading brands like L’Oreal, ING, M&S, Les Mills, and Vodafone to transform complexity into clarity, drive innovation, prove value, and achieve measurable growth.

Through its Seamless Approach, Incubeta removes barriers that hold marketing back and unlocks its full potential. By integrating creative, media, data, and technology across platforms, partners, and teams, Incubeta delivers transformative strategies and award-winning execution that drive growth, improve efficiency, and redefine what marketing can achieve.

More than just solving today’s challenges, Incubeta empowers businesses to outperform targets, exceed expectations, and outpace competitors. Discover how Incubeta redefines the possibilities of marketing at incubeta.com and follow them on Instagram, X, and LinkedIn.

What to do next:

If you like what you’ve read then hit the ‘Apply’ button and we look forward to receiving your application!