GROUNDCARE AREA SALES MANAGER

Ernest Doe & Sons Ltd; Ulting; On-site; GBP 30,000 - 50,000; Full time

Job summary

A leading agricultural machinery dealership in Ulting is seeking a motivated Groundcare Sales Representative. The role involves meeting sales targets, managing customer relationships, and representing the company in a professional manner. Candidates must have a solid knowledge of the Groundcare industry, a proven sales track record, and strong communication skills. Competitive salary plus benefits and commission offered.

Benefits

32 days annual leave including bank holidays

Company Sick Pay Scheme

Workplace Pension

Employee Referral Bonus Scheme

Life Assurance Cover (2 x salary)

Qualifications

• Proven track record in sales with the ability to hit and exceed targets.
• Confident in influencing, persuading, and closing deals.
• Full UK driving licence.

Responsibilities

• Meet and exceed sales targets for specific Groundcare franchises.
• Build and manage strong customer relationships.
• Identify new opportunities to increase sales.

Skills

Knowledge of Groundcare industry

Sales skills

Communication skills

Customer service skills

Proficiency in Microsoft Excel

Job description

Overview

We’re looking for a motivated and knowledgeable Groundcare Sales Representative to join our established team at our Head Office in Ulting, Essex. Ernest Doe is the UK’s largest agricultural, construction, and groundcare machinery dealership. With a proud history spanning over 100 years, we are a forward-thinking company dedicated to passion, innovation, and excellence. Operating from 20 locations across East Anglia, Lincolnshire, Cambridgeshire and the Southeast, we support industries that keep the nation moving.

At Ernest Doe, we don’t just sell machines; we provide solutions. Joining our team means becoming part of a modern, dynamic, and innovative company where every day presents new challenges, exciting opportunities, and the chance to make a real impact. Reporting directly to the General Groundcare Sales Manager, you will be responsible for the sale of Groundcare equipment in a designated area that includes Essex within the M25. There is an opportunity to grow market share within an existing well maintained and active customer base.

What You’ll Do

• Meet and exceed sales targets for specific Groundcare franchises in your designated area.
• Build and manage strong customer relationships – face-to-face, over the phone, and via email.
• Maintain and grow existing customer accounts.
• Identify new opportunities to increase sales and market share.
• Deliver an exceptional customer experience that reflects our brand values.
• Liaise with suppliers and attend customer-focused events.
• Stay up to date with product knowledge by attending training courses.
• Maintain a clean, safe and professional vehicle at all times.
• Follow company procedures and health & safety policies.

What We’re Looking For

• Solid knowledge of the Groundcare industry and equipment.
• Proven track record in sales with the ability to hit and exceed targets.
• Strong communication and customer service skills.
• Confident in influencing, persuading, and closing deals.
• Able to demonstrate equipment where required.
• Proficiency with Microsoft Excel and general computer literacy.
• Self-motivated, reliable, and able to work independently or as part of a team.
• Organised with good administrative skills.
• Smart, presentable, and professional in appearance.
• Full UK driving licence.
• Good general level of health and fitness.

Additional Information

• Start Date: Immediate, but subject to successful candidates notice period
• Hours: 42.5 hours per week – 8am to 5.30pm Monday to Friday (1 hour unpaid lunch)
• Salary:
• ompetitive, dependent upon experience, plus commission, company vehicle and company phone
• Benefits: 32 days annual leave including bank holidays, Company Sick Pay Scheme, Workplace Pension, Employee Referral Bonus Scheme, Winter Flu Jab Service, Wellbeing Focus Group, Staff Discount in Country Stores and Life Assurance Cover (2 x salary)