Grocery Brand Manager

Wasabi Co.; Greater London; Vor Ort; GBP 55.000 - 75.000; Vollzeit

Benefits dieser Stelle

Pension scheme

Target Bonus

Refer A Friend Scheme

Free Sushi or hot food

50% discount in our Branches

Employee Assistant Programme

Long Service Awards

Perkbox discounts

Cycle To Work

Free on-site parking

Zusammenfassung

Wasabi Co. in London is seeking a Grocery Brand Manager to join our Marketing Team in Park Royal. You will translate consumer insights into distinctive campaigns and drive retailer partnerships.

You’ll shape the Grocery brand strategy, lead campaigns from brief to launch, and ensure content is engaging, on-brand and commercially effective across channels. The role offers growth within a fast-paced, expanding branch network.

Qualifikationen

• Proven experience in a Brand Manager or similar marketing role within FMCG.
• Experience planning and delivering brand campaigns with understanding of shopper and retailer activation.
• Strong understanding of digital, social and influencer marketing.

Aufgaben

• Deliver standout brand campaigns across Grocery and retailer channels.
• Lead annual Grocery social and influencer strategy and content calendar.
• Shape the Grocery brand strategy and own activity from concept through launch and evaluation.
• Manage relationships with agencies and freelancers to ensure on-brand delivery within budget.

Kenntnisse

Brand management

FMCG

Grocery marketing

Digital & social marketing

Influencer marketing

Retail activation

Jobbeschreibung

Founded in 2003 by Dong Hyun Kim, his mission was simple, to make fresh and flavorsome sushi and bento available to everyone.

Almost 20 years later Wasabi have 39 successful branches across London, other UK major cities and 4 in New York.

The journey continued in 2019 with the launch of Wasabi Home Bento exclusively into Sainsburys. After several years of great success there, the grocery business expanded launching into Tesco in September 2022. Wasabi has now firmly established itself as the No2 chilled ready meal brand and a driver of significant market growth. And we’re just getting started. The leadership team have set out their 5 year strategy which encompasses company growth, franchise and international expansion.

Our menu is renowned for its distinctiveness, freshness and flavour. The cold food range of sushi, pokes and salads are made fresh daily in our branch kitchens and our hot bento, noodle bowls and soups offer an indulgent and comforting alternative to our broad and democratic demographic.

As we prepare for our next phase of growth and innovation, we have an incredibly exciting opportunity for a Grocery Brand Manager to join our Marketing Team based in Park Royal.

The Role:

This role puts you at the heart of Grocery, translating consumer and market insight into distinctive campaigns, culturally relevant content, standout product launches and compelling retailer activity. You’ll play a key role in shaping how the brand shows up across channels and ensuring our marketing is relevant, engaging and commercially effective.

You’ll help shape the Grocery brand strategy and take ownership of the activity that brings it to life, working closely with teams across Marketing, Sales, Category and Food. From campaign development through to launch and evaluation, you’ll turn insight and ideas into impactful activity that builds brand relevance, strengthens retailer partnerships and drives growth.

Key Responsibilities:

Deliver standout brand campaigns

• Take ownership of defined elements of key Grocery campaigns, including social and creator/influencer activation from initial brief through execution and to measurement
• Craft incisive creative briefs and guide both agency partners and internal stakeholders to deliver quality work within stipulated timelines and on brand
• Lead post-campaign evaluation, leveraging performance data to sharpen and optimise future investment

Build a distinctive digital & social presence

• Shape and deliver the annual Grocery social and influencer strategy and annual content calendar
• Ensure content is consumer-led, culturally relevant and delivers against clear engagement objectives
• Own the creative development and delivery of all Grocery website content throughout the year
• Manage day-to-day relationships with agencies and freelancers, setting clear expectations and holding quality, pace and budgets to account.

Turn insight into Growth through Innovation

• Partner with the Food team to build a robust pipeline of new products and range innovation (NPD and EPD) grounded in market, category and consumer insight
• Ensure marketing is a driving force throughout development from concept to launch and post-launch evaluation
• Lead assigned brand and category refresh projects through the stage gate process to successful launch

Safeguard brand quality and consistency

• Manage day-to-day artwork and packaging projects with the Design Team, delivering to timeline and budget while protecting brand integrity
• Lead the creation of Grocery brand communication materials from brief to final execution
• Own retailer gifting and merchandising requests while also spearheading head office activation events that strengthen retail partnerships Champion the consumer
• Champion a consumer-first approach across Grocery, acting as a strong brand guardian and ensuring the consumer remains at the heart of marketing decisions
• Apply consumer and market insight to identify growth opportunities and inform Grocery brand plans
• Monitor competitor activity and translate emerging challenges and trends into clear, actionable recommendations

Our Requirements:

• Proven experience in a Brand Manager or similar marketing role within FMCG, with experience across grocery, retail or consumer brands
• Experience planning and delivering brand campaigns, with a good understanding of shopper and retailer activation
• Strong understanding of digital, social and influencer marketing, with experience developing consumer-led content that drives brand relevance
• Demonstrable experience leading new range or product launches from concept development through to successful market execution
• Commercially astute, with an understanding of how to balance consumer insight, retailer objectives and business priorities when developing and delivering marketing activity
• Strong understanding of consumer, category and shopper insight, with the ability to translate data into actionable marketing recommendations
• Proven ability to influence and coordinate cross-functional teams, building strong relationships across Commercial, Sales, Category, Food and Finance
• Highly curious, proactive and solutions-focused, with the resilience and adaptability to thrive in a fast-paced, evolving business.

In return we provide:

• A great working environment
• Pension scheme
• Target Bonus
• Refer A Friend Scheme
• Free Sushi or hot food (vegan options available)
• 50% discount in our Branches
• Employee Assistant Programme
• Long Service Awards
• Stream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings
• Life Assurance
• Cycle To Work
• Free on-site parking
• A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox
• Online GP service via Perkbox and
• The opportunity to develop your skills within a growing company.