Graphic Designer

UK Home Office; Greater London; On-site; GBP 41,000 - 45,000; Full time

Job summary

A governmental agency in London seeks a Graphic Designer for its Social Media Team. The successful candidate will create compelling visual content for various platforms, contributing to significant national conversations and campaigns. Expertise in Adobe Creative Suite and strong understanding of social media are essential for this role. This position offers a competitive salary and benefits including a civil service pension.

Benefits

Recruitment Retention Allowance up to £2,300 annually

Civil Service pension with 28.97% employer contribution

Qualifications

• Professional graphic design experience, ideally in news, media, government, or social content creation.
• Strong understanding of social media platforms and how to tailor visual content.
• Excellent time management skills with the ability to balance multiple projects.

Responsibilities

• Create compelling designs in Adobe Illustrator, Photoshop, and InDesign.
• Produce high-quality content at pace in response to department priorities.
• Tailor designs for specific platforms while maintaining brand consistency.
• Design standout YouTube thumbnails to drive click-through.
• Contribute to development of brand assets and support external-facing design.
• Keep up to date with design trends and emerging formats.

Skills

Professional graphic design experience

Expertise in Adobe Illustrator

Expertise in Photoshop

Expertise in InDesign

Understanding of social media platforms

Excellent time management skills

Creative mindset

Clear written communication skills

Negotiation and influencing skills

Job description

Social Media Team - Graphic Designer

Location - London Westminster

Salary - £41,300 - £44,191

Successful candidate will be eligible for a Recruitment Retention Allowance (RRA) of up to £2,300 annually

A Civil Service pension with an employer contribution of 28.97%

Business area - HO - Communications Directorate

Do you have a passion for visual design? Are you at your best in fast-paced, high-impact environments, turning ideas into compelling visual content that cuts through? If you're looking for a role where your design work will be seen by millions and help shape important national conversations, this could be the opportunity for you.

This is a rare chance to join the Home Office social media team, a highly creative unit that produces powerful and engaging content across digital platforms, bringing some of the most significant stories in government to life.

In this role, you'll be helping shape the visual identity of the department across social channels, creating graphics that inform, engage and inspire. One day, you might be designing assets to support a national campaign on policing; the next, crafting thumbnails for a behind-the-scenes YouTube video with frontline teams.

Key responsibilities:

• Graphic Design: Create compelling designs in Adobe Illustrator, Photoshop and InDesign. Knowledge of Premiere Pro, After Effects and Cinema 4D is a bonus.
• Rapid Response Content: Produce high-quality content at pace in response to department priorities or breaking news.
• Social Media Optimisation: Tailor designs for specific platforms (Instagram, YouTube, X, Facebook) while maintaining brand consistency and maximising audience engagement.
• Thumbnail Design: Design standout YouTube thumbnails that grab attention and drive click-through.
• Branding: Contribute to the development of brand assets and guidelines, support external-facing design work, including pitch decks, branding toolkits and rebrands.
• Content Innovation: Keep up to date with design trends and emerging formats, ensuring our content remains creative and engaging.
• Collaboration & Coordination: Work closely with teams across the department and external partners to deliver high-quality designs that supports our social media strategy.
• Organisation: Manage and prioritise multiple design requests, helping shape briefs and meet tight deadlines.
• Video & Photography: While your focus will be on graphics, there will be opportunities to contribute to other formats, including video, animation and photography.

Essential criteria:

• Professional graphic design experience, ideally in news, media, government, or social content creation.
• Expertise in Adobe Illustrator, Photoshop and InDesign.
• Strong understanding of social media platforms and how to tailor visual content for Instagram, YouTube, Twitter/X, and Facebook.
• Excellent time management skills, with the ability to balance multiple projects and meet tight deadlines.
• Creative and innovative mindset, with the ability to translate complex policies into engaging visual content.
• Clear written communication skills, with the ability to write and proof short-form copy and strong typographic and layout skills.
• Confident working with colleagues at all levels, including negotiating and influencing senior staff.