Graduate Sales Development Representative

The Fuel Store Ltd; Birmingham; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading company in fleet management solutions is seeking a Sales Development Representative in Birmingham. This role involves generating leads through outbound calls and booking appointments for fleet specialists. The ideal candidate will possess excellent communication skills, resilience, and a goal-oriented mindset, with opportunities for career progression and uncapped commissions.

Benefits

Pension scheme

Health & wellbeing perks

Holiday entitlement

Career progression

Uncapped commission

Qualifications

• Strong communication and interpersonal skills.
• Goal-oriented with a record of meeting targets.
• Ability to handle rejection positively.

Responsibilities

• Conduct outbound calls to generate leads and schedule appointments.
• Maintain high product knowledge to communicate value effectively.
• Collaborate with the sales team to develop lead generation strategies.

Skills

Communication

Interpersonal Skills

Organizational Skills

Goal-oriented

Resilience

Problem-solving

Tools

CRM Software

Job description

Birmingham, United Kingdom | Posted on 07/05/2025

An industry leader in fleet management solutions, providing unrivaled support that keeps Britain moving. We fuel better.

Job Description

At The Fuel Store, we are transforming the Fleet and Fuel industry for good! We are proud to be one of the top resellers in the UK, providing unrivaled support to our customers that fuels Britain’s roadways.

As a family-run business with over 9 years of experience, we are committed to our founding principle: fuelling better for our customers. From single-vehicle operators to multi-fleet solutions, our customers are at the heart of everything we do. We believe our services help them reach new heights, and we love being part of their journey!

Our growth has led us to invest further in our Sales division to increase revenue, strengthen partnerships, and expand our product portfolio.

As a Sales Development Representative, you will play a key role in booking appointments for our fleet specialists by generating leads through outbound calls. The ideal candidate will have excellent communication skills, a persuasive personality, and enjoy building relationships over the phone.

Your main responsibilities include identifying, prospecting, and initiating meaningful connections with potential clients, and engaging in persuasive communication to promote our fleet management products and services to book appointments.

Location

Birmingham, B2 (Hybrid)

Requirements

For the Sales Development Representative role, you should:

• Conduct outbound calls to prospective clients to generate leads and schedule appointments.
• Understand potential clients' needs to provide relevant information about our services.
• Maintain high product knowledge to communicate value effectively.
• Achieve and exceed call and appointment targets.
• Use CRM software to track activity and update client information.
• Handle objections professionally and persistently.
• Collaborate with the sales team to develop lead generation strategies.
• Follow up with interested potential clients.
• Provide detailed information to fleet specialists to ensure successful appointments.
• Stay informed about industry trends and market conditions.

Skills and qualities needed:

• Confidence and resilience in making outbound calls.
• Strong communication and interpersonal skills.
• Excellent telephone etiquette and professionalism.
• Ability to work independently and in a team.
• Goal-oriented with a record of meeting targets.
• Organizational skills and attention to detail.
• Ability to handle rejection positively.
• Flexibility to adapt to changing priorities and multitask.

Additional qualities for success:

• Motivation to work in a fast-paced environment.
• Ambition to earn commissions.
• Inquisitiveness and problem-solving mindset.
• Ability to challenge the status quo and understand how things work.
• Resilience and focus on details while keeping the bigger picture in mind.
• Strong work ethic and team contribution.
• Excellent communication skills and stakeholder representation.
• Logical decision-making and time management.
• Commercial awareness.

Benefits include pension scheme, health & wellbeing perks, holiday entitlement, career progression, uncapped commission, and various other benefits as detailed on our website.

We value diversity and are committed to creating an inclusive environment for all employees. If you believe you can add value, apply today—even if your experience only partially matches the requirements. We look forward to reviewing your application!