Graduate Marketing Analyst

Brightform; Manchester; Hybrid; GBP 26,000 - 34,000; Full time

Benefits offered by this job

Hybrid working

Pension scheme

Annual salary review

Job summary

Brightform is seeking a curious, numbers-minded graduate to turn data from TikTok Shop into actionable insights that shape marketing budget decisions. This hands-on analyst role sits at the heart of fast-moving e-commerce, collaborating with marketing, creator and commercial teams.

You'll build dashboards, analyze campaigns, and influence decisions within weeks, with hybrid working and a competitive graduate salary. Join a growing team shaping social commerce globally.

Qualifications

• Degree in Marketing, Economics, Business, Mathematics, Statistics or Data Science with 2:1 or above.
• Strong Excel/Google Sheets skills and data presentation ability.
• Interest in social commerce and TikTok platform dynamics.
• Ability to translate numbers into clear recommendations.
• Structured problem solving with attention to detail.
• Experience with analytics tools and campaigns is a plus.

Responsibilities

• Track and report TikTok Shop performance metrics (GMV, CR, AOV, ROAS, CAC).
• Build weekly/monthly dashboards using internal data sources.
• Analyze LIVE shopping, shoppable videos, and product listings for sales drivers.
• Evaluate creator/affiliate partnerships and content performance.
• Assess paid campaigns and recommend budget/creative changes.
• Support A/B tests on pricing, promotions and flash sales; report results.
• Monitor competitors, trends, and viral products for opportunities.
• Prepare post-mortems for major sales events.

Skills

Strong Excel

TikTok familiarity

Data storytelling

Analytical mindset

Attention to detail

Fast-paced

Analytics tools

E-commerce exposure

Internship / project

Education

Numerate degree (2:1+)

Tools

Pivot tables

Lookups

Basic charting

Job description

We're looking for a curious, numbers-minded graduate to help us understand what drives sales on TikTok Shop. You'll turn data from live shopping, short-form video, creator partnerships and paid campaigns into clear insights that shape where we spend our marketing budget.

This is a hands-on analyst role in one of the fastest-moving areas of e-commerce. You'll work closely with marketing, creator and commercial teams, and you'll see your analysis influence real decisions within weeks of joining.

Key responsibilities

• Track and report on TikTok Shop performance, including GMV, conversion rate, average order value, ROAS and customer acquisition cost.
• Build and maintain weekly and monthly dashboards for the marketing team using TikTok Shop Seller Center, TikTok Ads Manager and our internal data sources.
• Analyse the performance of LIVE shopping sessions, shoppable videos and product showcase listings to identify what content drives sales.
• Measure the impact of creator and affiliate partnerships, helping the team decide which creators to scale, renew or drop.
• Evaluate paid campaigns (including GMV Max and Video Shopping Ads) and recommend changes to budget, targeting and creative.
• Support A/B tests on pricing, promotions, vouchers and flash sales, and report clearly on the results.
• Monitor competitor activity, category trends and viral products to spot new opportunities.
• Prepare campaign post-mortems for major sales moments such as Black Friday and seasonal events.

What we're looking for

A degree (2:1 or above, or equivalent) in a numerate or relevant subject such as Marketing, Economics, Business, Mathematics, Statistics or Data Science.

• Strong Excel or Google Sheets skills, including pivot tables, lookups and basic charting.
• A genuine interest in social commerce, and a good understanding of how TikTok works as a platform.
• The ability to explain numbers in plain English and turn data into a clear recommendation.
• High attention to detail and a structured approach to solving problems.
• Comfort working at pace and juggling several requests at once.
• Exposure to TikTok Shop Seller Center, TikTok Ads Manager, Meta Ads Manager, Google Analytics or Google Ads
• An internship, placement or personal project in e-commerce, digital marketing or analytics.
• Experience running your own social account, online store or content channel.

• Competitive graduate salary with an annual review.
• Hybrid working and flexible hours.
• Pension scheme with employer contributions.

At Brightform, you'll be at the centre of social commerce while it's still being shaped, not years after the playbook was written.

• Your work matters from day one. We're a growing team, so your analysis goes straight to the people deciding budgets, creators and campaigns.
• You'll learn fast. TikTok Shop changes every month, and you'll be testing new formats, tools and ad products as they launch.
• You'll work across the business. Marketing, creators, commercial and operations all rely on data, so you'll build a wide network early in your career.
• Global presence, boutique culture: With offices in Manchester, Bremen, Munich, Milan and Barcelona, we combine an international reach with an agile, collaborative working environment.