Google Ads Specialist/Campaign Manager

Profitable Sites; Great Notley; On-site; GBP 30,000 - 50,000; Full time

Job summary

An innovative firm is on the lookout for a passionate Google Ads Specialist to join its dynamic marketing team. This role involves planning, implementing, and optimizing Google Ads campaigns to drive targeted traffic and generate leads for e-commerce businesses. With a commitment to transparency and measurable results, you will manage significant ad spend and collaborate with various teams to achieve marketing objectives. If you have a knack for data analysis and a desire to make a tangible impact, this opportunity is perfect for you. Join a company that values expertise and offers a platform for professional growth in the fast-paced world of digital marketing.

Qualifications

• Proven experience managing Google Ads campaigns with a strong understanding of Search, Display, and Shopping.
• Excellent analytical and problem-solving skills with a focus on data-driven decision making.

Responsibilities

• Develop and execute comprehensive Google Ads strategies across Search, Display, and Shopping campaigns.
• Analyse campaign data and provide actionable recommendations for improvement.

Skills

Google Ads Management

Digital Marketing Principles

Analytical Skills

Problem-Solving Skills

Communication Skills

Teamwork

Education

Google Ads Certifications

Google Analytics 4 Certification

Tools

Google Workspace

Google Data Studio

Excel

Statistical Analysis Tools (R, Python)

Job description

4 days ago Be among the first 25 applicants

Direct message the job poster from Profitable Sites

Google Ads & SEO Expert | Driving Profitable Growth for E-commerce Businesses | £2.5M+ Ad Spend Managed

Job Title: Google Ads Specialist/Campaign Manager

About Us:

Profitable Sites helps e-commerce and lead-generation businesses in the UK and USA achieve top rankings and impactful results through expert SEO and Google Ads management. With over 20 years of experience and a commitment to transparency, we manage over £2,500,000 in annual ad spend, delivering measurable ROI for our clients.

Job Summary:

We are seeking a talented and passionate Google Ads Specialist/Campaign Manager to join our growing marketing team. In this role, you will be responsible for the planning, implementation, optimisation, and reporting of Google Ads campaigns across various channels. Your goal will be to drive targeted traffic, generate leads, and achieve client or company marketing objectives.

Responsibilities:

1. Develop and execute comprehensive Google Ads strategies across Search, Display, and Shopping campaigns.
2. Conduct thorough keyword research, audience targeting, and competitor analysis.
3. Create compelling ad copy and optimise landing pages for maximum conversion.
4. Manage campaign budgets effectively and track key performance indicators (KPIs).
5. Analyse campaign data, generate insightful reports, and provide actionable recommendations for improvement.
6. Stay up-to-date with the latest Google Ads features, trends, and best practices.
7. Collaborate effectively with internal teams.

Required Skills & Qualifications:

For all experience levels:

1. Proven experience managing Google Ads campaigns with a strong understanding of Search, Display, and Shopping.
2. Solid understanding of digital marketing principles and best practices.
3. Excellent analytical and problem-solving skills.
4. Strong communication and presentation skills.
5. Ability to work independently and as part of a team.
6. Proficiency in Google Workspace (Docs, Sheets, Slides).

Experience Level Variations:

Google Ads Specialist (2+ years of experience):

1. 2+ years of hands-on experience managing Google Ads campaigns.
2. Google Ads Search, Display, and Shopping certifications are required.
3. A strong understanding of campaign optimisation techniques.
4. Basic knowledge of Google Analytics.

Senior Google Ads Specialist (5+ years of experience):

1. 5+ years of proven experience in managing and optimising Google Ads campaigns.
2. Google Ads Search, Display, and Shopping certifications are required.
3. Google Analytics 4 certification is required.
4. Demonstrated experience with data analysis and reporting tools (e.g., Google Data Studio, Excel).
5. Ability to extract insights from data and translate them into actionable strategies.
6. Experience managing larger budgets and complex campaigns.
7. Familiarity with Google Ads scripts is highly desirable. Experience in automating basic tasks or a strong willingness to learn scripting to improve campaign efficiency will be beneficial.

Lead Google Ads Specialist (10+ years of experience):

1. 10+ years of extensive experience in managing large-scale Google Ads campaigns across diverse industries.
2. Google Ads Search, Display, and Shopping certifications are required.
3. Google Analytics 4 certification is required.
4. Advanced data analysis skills and experience with statistical analysis tools (e.g., R, Python).
5. Proven track record of developing and implementing successful Google Ads strategies that drive significant business results.
6. Experience in leading and mentoring junior team members.
7. Strong understanding of attribution modelling and advanced conversion tracking.
8. Experience with other digital marketing channels (e.g., social media advertising, SEO) is a plus.

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Technology, Information and Internet