Google Ads Marketing Manager

LTF DESIGN & MARKETING LTD; Silverstone; Remote; GBP 27,000 - 36,000; Full time

Benefits offered by this job

28 days holiday

Health insurance

Team away days

Flexible working hours

Pension contributions

Professional development

Job summary

LTF DESIGN & MARKETING LTD is seeking an AI-forward Google Marketing Manager to develop, implement, and manage campaigns across Google's ecosystem for the UK market. This remote role collaborates with our in-house Meta Ads specialist to align across channels and drive lead generation, brand awareness, and business growth.

The ideal candidate has 3+ years in Google advertising, strong GA4 analytics, and proficiency with AI-driven formats like Performance Max and Demand Gen.

Qualifications

• Live in UK or UAE with right to work; no sponsorship.
• Minimum 3 years of proven Google advertising experience in the UK market.
• Proficient with Google Ads, GA4, Search Console and GTM.
• Experience with AI-driven campaign types (Performance Max, AI Max, Demand Gen).
• Strong SEO understanding and integration with paid search.
• Data-driven with GA4 analytics and reporting.
• Excellent communication and ability to work remotely.

Responsibilities

• Design and execute Google ads campaigns aligned with UK market objectives.
• Manage Performance Max, AI Max, and Demand Gen campaigns and optimise Gemini-powered formats.
• Conduct thorough audience research to target UK clinic/aesthetics and B2B buyers.
• Allocate and optimise budgets for lead quality and CPL.
• Perform in-depth keyword research for paid and organic search.
• Run A/B tests on creative, copy, landing pages, and bidding strategies.
• Analyze campaign metrics using GA4/Google Analytics and present actionable insights.
• Collaborate with design, content, sales and Meta Ads teams to ensure alignment.

Skills

Google Ads

GA4

Analytics

Audience targeting

A/B testing

SEO basics

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Tag Manager

Google Analytics GA4

Search Console

Excel

Job description

We're seeking a talented (UK, UAE Based), AI-forward Google Marketing Manager to develop, implement, and manage our campaigns across Google's ecosystem (Search, Display, YouTube, Performance Max, Demand Gen, etc.). The ideal candidate is already using Google's AI-driven tools day to day like Performance Max, AI Max for Search and the new Gemini-powered ad formats. You'll have a deep understanding of Google's advertising tools, audience targeting, and analytics to drive lead generation, brand awareness, and overall business growth within the UK market, with a strong focus on the aesthetic clinic and B2B sectors that make up the bulk of our client base. This position is remote, offering flexibility and autonomy, and you'll work closely alongside our in-house Meta Ads specialist to keep both channels pulling in the same direction.

Key Responsibilities

• Campaign Development & Execution: Design and execute innovative Google advertising campaigns aligned with business objectives and tailored for the UK audience, structured around our Awareness, Consideration, Conversion funnel model.
• AI-Driven Campaign Management: Run and optimise Performance Max, AI Max for Search, and Demand Gen campaigns, structuring feeds and account data so Gemini-powered formats (Conversational Discovery Ads, Highlighted Answers, AI-Powered Search) perform properly.
• Audience Targeting: Conduct thorough audience research to identify and target ideal customer segments within the UK using Google's targeting options, with particular attention to the clinic/aesthetics and B2B manufacturing buyer journeys.
• Budget Management: Strategically allocate and optimise advertising budgets across Google platforms to maximise lead quality and cost per lead, not just top-line ROAS.
• Keyword Research & Optimisation: Conduct in-depth keyword research and optimisation for both paid and organic search (SEO) to improve visibility.
• A/B Testing: Implement rigorous A/B testing methodologies across creative, copy, landing pages, and bidding strategy to continuously improve campaign performance.
• Data-Driven Analysis: Analyse campaign metrics, extract actionable insights, and optimise strategies based on data from Google Analytics (GA4) and Google Ads.
• Reporting: Prepare and present clear reports on campaign performance, CPL, funnel conversion rate, lead quality, highlighting successes, challenges, and key learnings in plain language for clinic owners and manufacturing stakeholders.
• Collaboration: Work closely with cross-functional teams (design, content, sales) and our Meta Ads lead to ensure campaign alignment and seamless execution across every funnel stage.

Qualifications

• Must currently live and have the right to work in UK or the UAE (no work sponsorships will be offered)
• Experience: Minimum of 3 years of proven experience in Google advertising, with a demonstrable track record of success within the UK market.
• Skills: In-depth, current knowledge of Google Ads, Google Analytics (GA4), Search Console, Google Tag Manager, and other relevant Google marketing tools.
• AI Proficiency: Live, hands-on experience with Google's AI-driven campaign types (Performance Max, AI Max, Demand Gen) and a working understanding of Gemini-powered ad formats.
• SEO Understanding: Strong understanding of SEO principles and how to integrate them with paid search strategies.
• Data Analysis: Strong analytical mindset with the ability to interpret and act on data insights.
• Creativity: Ability to develop highly engaging, conversion-focused ad copy and creative assets that resonate with a UK audience (typically 300–500 characters for lead gen copy).
• Adaptability: Stay updated on the latest Google platform changes, emerging AI features, and best practices in digital advertising within the UK.
• Communication: Excellent verbal and written communication skills.
• Remote Work Proficiency: Self-motivated with the ability to manage time and projects independently in a remote environment.

Preferred Qualifications

• Minimum 3 years in a marketing agency or in-house marketing department
• Google Ads Certifications.
• Experience with other social media advertising platforms (e.g., TikTok, Twitter, LinkedIn)
• Understanding of how all marketing channels (e.g., social media, email marketing) can impact campaign success KPIs
• Experience with landing page refinement/conversion
• Medical/Clinic based marketing experience

Compensation and Benefits

• Competitive salary commensurate with experience, ranging from £27k to £36K PA - subject to a successful probation
• Comprehensive benefits package:
• 28 holiday days (excluding Public Holidays)
• Health insurance
• Team event away days
• Flexible working hours
• Pension contributions
• Opportunities for professional development