Golf Sales Manager

Formby Hall Golf Resort & Spa; Sefton; On-site; GBP 30,000 - 50,000; Full time

Job summary

A luxury golf resort in the UK is seeking a proactive Golf Sales Manager to lead the strategic development of their golf sales channel. The role involves key account management, developing new business opportunities, and representing the resort at industry events. Ideal candidates will have proven golf sales experience, strong communication skills, and a passion for the industry. This position offers a bonus scheme, pension enrollment from day one, and other perks.

Benefits

Bonus Scheme up to 10%

Pension enrollment from Day 1

Meal on each shift

Access to discounts via PERKBOX

Discounted hotel room rates

Refer a Friend Scheme

Positive team working environment

Qualifications

• Proven experience in golf sales or hospitality account management.
• Strong network within the golf tourism industry.
• Ability to travel and work flexible hours.

Responsibilities

• Act as the principal contact for golf tour operators.
• Identify and pursue new business opportunities in golf markets.
• Represent Formby Hall at trade shows and networking events.

Skills

Golf sales experience

Strong communication skills

Business development skills

Networking abilities

Organizational skills

Presentation skills

Tools

Microsoft Office

Job description

As Formby Hall Golf Resort & Spa embarks on an exciting new chapter following a multi-million-pound renovation, we are repositioning the resort as a leading destination for both domestic and international golf travel. To support this transformation, we are seeking a proactive Golf Sales Manager who will play a critical role in amplifying our presence within the wider golfing community. This is a unique opportunity to join a dynamic team at a pivotal moment—someone who can unlock new markets, forge strategic partnerships, and help place Formby Hall firmly on the global golfing map.

Who are we?

Formby Hall Golf Resort & Spa is a leading luxury destination in the North West of England.Set in 200 acres of lush green landscape, boasting 2 function rooms, 2 meeting rooms, 76 bedrooms, a luxurious spa and two golf courses, we offer the perfect location for Weddings, Events, conferences, meetings, team building and so much more.

What’s the role?

Formby Hall Golf Resort & Spa is seeking an ambitious and driven Golf Sales Manager to lead the strategic development and growth of our golf sales channel, with a particular focus on managing key accounts across the golf tour operator market. This is a proactive, field-based role designed to increase revenue, market share, and brand visibility both domestically and internationally.

As a brand ambassador, you will represent Formby Hall at key trade shows, golf exhibitions, and networking events, while also hosting familiarisation trips and site inspections to showcase our award-winning resort. Your objective will be to build strong, long-term relationships with existing and prospective partners, and drive golf business to the resort across all segments.

Key Responsibilities:

Key Account Management:

Act as the principal contact for all golf tour operators, maintaining and growing strong relationships to ensure repeat business and increased market share.

New Business Development:

Proactively identify and pursue new business opportunities across UK and international golf markets, including niche, luxury, and group travel sectors.

Sales Strategy & Planning:

Contribute to the development and execution of the golf sales strategy in line with revenue targets and wider business goals.

Representation & Events:

Represent Formby Hall at golf travel trade shows, tourism exhibitions, sales blitzes, and industry networking events across the UK and overseas.

FAM Trips & Site Inspections:

Plan, coordinate and host familiarisation visits, ensuring guests experience the full value of Formby Hall’s golf, accommodation, dining, and spa offerings.

Collaboration & Communication:

Work closely with the Reservations, Marketing, Operations, and Revenue teams to ensure seamless communication, promotion, and delivery of the golf product.

Market Intelligence:

Monitor competitor activity, market trends, and customer feedback to ensure Formby Hall remains competitive and relevant in the marketplace.

Reporting & Analysis:

Maintain accurate records of all sales activity and produce regular performance reports, forecasts, and ROI evaluations for senior management.

What do you need?

• Proven experience in golf sales, travel trade, or hospitality account management (ideally within golf resorts or tour operations).
• Strong network of contacts within the golf tourism industry.
• Commercially astute with a passion for hitting and exceeding targets.
• Proactive, self-motivated, and results-driven with excellent organisational skills.
• Confident presenter and negotiator with strong communication and interpersonal skills.
• Ability to travel regularly (UK and international) and work flexible hours including occasional evenings/weekends.
• A genuine passion for golf and tourism.
• High attention to detail, organisational skills and the ability to multitask in a fast-paced environment
• Proficiency with hotel systems and Microsoft office
• Problem solver who makes “yes” possible
• Excellent communicator

What are the perks?

• Bonus Scheme up to 10%
• Enrolment in pension from Day 1 for all eligible team members
• Meal on each shift in a dedicated team member restaurant
• Access to everyday discounts from high street retailers via PERKBOX
• Discounted hotel room rates for you and your family (T&Cs apply)
• Refer a Friend Scheme – just by putting a good word in for a friend you could earn some extra cash.
• Positive team working environment.
• Equal Opportunities

We are committed to recruitment practices that do not discriminate against any job applicant because of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership and pregnancy and maternity. We value diverse cultures, ideas, and people as part of our core DNA.

Right to Work

• In line with the Asylum and Immigration Act 1996, we do require all applicants to have the eligibility to live and work in the United Kingdom. Documentation will be required at the interview stage.