Go-to-Market Sales Strategy & Analytics Associate

Vestwell; York and North Yorkshire; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Health coverage

Wellbeing committee

Generous vacation

Hybrid work environment

401(k) plan

Job summary

Vestwell is seeking an ambitious and detail-oriented Associate, Go-to-Market Sales Strategy & Analytics to help enhance our go-to-market strategy and deliver measurable outcomes.

The role blends execution and analytics as you build reporting tools, optimize campaigns, analyze financials, and scale our distribution model. You will collaborate with FP&A and the GTM team to improve the end-to-end funnel.

Qualifications

• 2 years of applicable experience in a fast-paced dynamic GTM role
• Experience working with spreadsheets and data tables
• Demonstrated AI fluency

Responsibilities

• Build and enhance reporting tools and dashboards
• Manage and optimize sales campaigns, commissions and quotas
• Perform ROI analyses to guide priorities
• Partner with FP&A to manage financial workflows
• Draft strategic memos and presentation decks

Tools

Salesforce

Sigma BI

Claude

Job description

• We are seeking an ambitious and detail-oriented Associate, Go-to-Market Sales Strategy & Analytics to play a pivotal role in enhancing our go-to-market strategy
• This role is equally execution-oriented and analytical – the ideal candidate will spend many days jumping between high-leverage tactical projects, and some days head-down performing deep analyses to inform strategic decisions
• Reporting directly to the VP of Workplace Distribution in close partnership with our GTM manager, you will collaborate across teams to deliver measurable outcomes aligned with our 2026 goals
• In this role, your work will include building and enhancing reporting tools, managing and optimizing sales campaigns, conducting in-depth financial and operational analyses, and identifying opportunities to scale our distribution model effectively
• You will also own critical aspects of financial planning, including managing commission and quota-related initiatives
• Own and deliver ongoing regular reporting and analysis for executive leadership, focused on high-impact strategic initiatives
• Manage sales outreach campaigns – own the population segmentation and implementation of sales copy, automations, and retroactive analyses to make teams more efficient and drive revenue expansion
• Perform ROI analysis across teams, platforms, tools, products, and features to guide organizational priorities and investments
• Partner with FP&A to manage commission structures, quotas, and related financial workflows
• Analyze the sales cycle using data-driven insights to recommend process improvements and efficiency gains
• Partner with the GTM team to craft automations connecting the end-to-end funnel, ensuring leads move efficiently through each stage and performance can be analyzed to drive continuous improvement
• Create and maintain scalable dashboards and reporting tools in platforms like Salesforce, Sigma, and Claude
• Draft strategic planning documentation to highlight key analysis including strategic memos, presentation decks, etc

Benefits

• Competitive health coverage
• A dedicated Employee Wellbeing Committee
• Generous vacation, safe/sick time, and leave policies
• Strong focus on learning & development
• Hybrid work environment
• A great 401(k) plan!

Demonstrable experience executing at an exceptionally high level. We don’t care whether it was earning many promotions in a prior job or growing a side-hustle while in college – what matters is a demonstrated track record of doing exceptional work, quickly and consistentlyExperience working with and drawing insights from spreadsheets and data tables. This role will require working in spreadsheets, Salesforce, and Sigma BI. You’ll be taking data from many places and figuring out what it all meansDemonstrated AI fluency. You intuitively understand what sorts of things should be trusted to AI, what sorts of things shouldn’t be trusted to AI, and how quickly that line is changing2 years of applicable experience in a fast paced dynamic GTM role